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Southeast University Department Of Textile Engineering I/A 251,252 Tejgaon Dhaka Bangladesh ! "#$% $ &' " #'( '') ( *)+'' %&#,# &# )- ')%* %. *&" #'( ")& "" ) %+%( & " ' &' "#'%" '' *)/ )& %$ ' )*& %+ $ 0')&* ' )-)*# (* %%#"& % " $ ) $' # +)' $%#&# $ #' &)$* )' #' # #% ))'# ' %( "+& #' )& " #% $ ))"& %# +))% ' "& % %" $ "% '' ' & # "#% ( +"" )%1(($ "'' $" )+$#" # +# 2 "&'#) ) # & % "! #"&& " + " % - +" & % +") # & % & %+ "%. ) ' + +)" )$ +"''" ' #" %"!'#) 33& ))"+" '&3%( % && * " $%4* '*$ ' $)$%$) ')$0)$ ))# )-( # * 5 ))#)' ' * & # '& #)* 6 &&# 7889 #*( [...]... Japan 1900s in fashion Fashion trend in 1910s Fashion trend in 1920s Fashion trend in 1930 – 45 Fashion trend in 1945 – 60 Fashion trend in 1960s Fashion trend in 1970s Fashion trend in 1980s Fashion trend in 1990s Fashion trend in 2000s Fashion trend in 2010s The ongoing change of different fashions constantly coming in and going out of popularity is known as fashion movement... respond to the specifications of customer requirements as established by marketing research Fashion Fashion Fashion Fashion Fashion marketing research product management promotion distribution product positioning and pricing The world of fashion is often depicted as a glamorous exception to everyday life, but the catwalks and high-profile designers are just the tip of a very complex, evolving... people to adopt the fashion trend Celebrities are followed and observed for new cutting edge trends: Jennifer Lopez causes a stir in a Roberto Cavalli animal print dress Lauren Conrad takes the spotlight at a runway show Trickle-Down Theory Oldest and most accepted theory of the fashion movement Assumes the existence of a social hierarchy Suggests that fashion trends start at the top of a “social ladder”... discard old fashions and purchase new ones Fashion changes occur due to politics, religion, leisure, and success change Fashion Leaders: They are the trendsetters They wear new trends before anyone else Present: People in the media (celebrities) Fashion Followers: wear certain fashion looks only when they become accepted and are available in stores They make the fashion industry successful Fashion. .. popularity (Decline) Discarded for a newer style (Obsolescence) Fashion marketing is the application of a range of techniques and a business philosophy that centres upon the customer and potential customer of clothing and related products and services in order to meet the long-term goals of the organization Design centred: fashion marketing as promotion Marketing is seen as synonymous... at the 81st Annual Academy Awards Kim Kardashian attends the CFDA fashion awards Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories Fashion design is influenced by cultural and social latitudes, and has varied over time and place Haute couture: Until the 1950s, fashion clothing was predominately designed and manufactured on... in the choice and cut of the fabric Mass market: The mass market caters for a wide range of customers, producing ready-towear garments using trends set by the famous names in fashion Major manufacturing centers are Indonesia, Malaysia, Philippines, China, Bangladesh, South Korea, Spain, Germany, Brazil and India Five countries have established an international reputation in fashion: France, Italy,... downward Trickle-Up Theory Suggests that fashion acceptance begins among the young or lower income groups and moves upward to older and higher income groups Trickle-Across Theory Claims that fashion moves horizontally through groups at similar social levels Each social group has a fashion leader.” The new style is introduced (Introduction): Fashion Shows, In-store Promotions Increases... glamorous exception to everyday life, but the catwalks and high-profile designers are just the tip of a very complex, evolving iceberg rooted in the issues that many corporations face daily The market for fashion is a multibillion dollar global industry with the power to influence our lives and our environment, for better or for worse It brings goods into our homes, shapes our consumer preferences, and . Southeast University Department Of Textile Engineering I/A 251,252 Tejgaon Dhaka Bangladesh
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