How color affects communication

“How Color Affects Communication”  COLOR is the element of art that is produced when light, striking an object, is reflected back to the eye.  COLOR is the important communication tool in visual communication  What is Visual communication COLORS  Simplicity , clarity and consistency Color combination Color combination Color combination Color combination Color combination Color combination Color Combination Color Contrast/Backgrounds  Backgrounds are very important in visual communication POOR VISIBILITY Effective color contrast Color Symbolism  COLOR associations is a very important factor in visual communication.  COLOR symbolism can vary dramatically between cultures. For example  In certain eastern cultures "RED" may be considered as a positive color and on the other hand in Western cultures the same COLOR may suggest danger COLOR PSYCHOLOGY IN BRANDING AND MARKETING  KFC RED : FAST , INCREASE APPETITE  MC DONALDS YELLOW : HUNGER , GRAB ATTENTION  COLOR is powerful and important communication tool ; unless it is misused or overused  It is tied to religious, cultural,political and social influences  Different cultures react to COLOR differently  by choosing right COLOR for your product you can increase your sales CONCLUSION . visual communication  What is Visual communication COLORS  Simplicity , clarity and consistency Color combination Color combination Color combination Color combination Color combination Color. How Color Affects Communication  COLOR is the element of art that is produced when light, striking an object, is reflected back to the eye.  COLOR is the important communication. combination Color Combination Color Contrast/Backgrounds  Backgrounds are very important in visual communication POOR VISIBILITY Effective color contrast Color Symbolism  COLOR associations