“How Color Affects Communication” COLOR is the element of art that is produced when light, striking an object, is reflected back to the eye. COLOR is the important communication tool in visual communication What is Visual communication COLORS Simplicity , clarity and consistency Color combination Color combination Color combination Color combination Color combination Color combination Color Combination Color Contrast/Backgrounds Backgrounds are very important in visual communication POOR VISIBILITY Effective color contrast Color Symbolism COLOR associations is a very important factor in visual communication. COLOR symbolism can vary dramatically between cultures. For example In certain eastern cultures "RED" may be considered as a positive color and on the other hand in Western cultures the same COLOR may suggest danger COLOR PSYCHOLOGY IN BRANDING AND MARKETING KFC RED : FAST , INCREASE APPETITE MC DONALDS YELLOW : HUNGER , GRAB ATTENTION COLOR is powerful and important communication tool ; unless it is misused or overused It is tied to religious, cultural,political and social influences Different cultures react to COLOR differently by choosing right COLOR for your product you can increase your sales CONCLUSION . visual communication What is Visual communication COLORS Simplicity , clarity and consistency Color combination Color combination Color combination Color combination Color combination Color. How Color Affects Communication COLOR is the element of art that is produced when light, striking an object, is reflected back to the eye. COLOR is the important communication. combination Color Combination Color Contrast/Backgrounds Backgrounds are very important in visual communication POOR VISIBILITY Effective color contrast Color Symbolism COLOR associations