Destination managerment: Tourism policy structure content and process

Destination Management Tourism Policy Structure Content and Process Members of Group 2:  Lê Thị Tuyết Nhung  Nguyễn Thị Linh  Hoàng Thị Minh Ngọc  Nguyễn Thu Trang A  Nguyễn Kim Quyên  Phan Thị Phượng Tourism Policy: A Definition  Definition of Tourism Policy  The purpose of tourism policy: to seek to ensure that visitors are hosted in a way that maximizes the benefits to stakeholders while minimizing the negative effects, cost, and impacts associated with ensuring the success of the destination.  Tourism policy affects the extent to which all the day- to-day operational activities of toursim, such as marketing, event development, attraction operations and visitor recetion programs are successful.  => It is very important The focus of Tourism Policy : The competitive/ Sustainable Destination  Tourism destinations aredefined in terms by recognized political jurisdictions:  A nation/country  A macroregion, consisting of several countries/ other groupings  A province/state within a country  A localized region within a country  A city/town  A unique locale, such as a national park/a historic site … The Major Parameters of Tourism Destination  The competitiveness of a destination refers to its ability to compete effectively and profitably in the tourism marketplace.  Successful TDM involves traditional economic/ business management skills balanced with environmental management, capabilities [...]... Characteristics of Tourism Policy In addition to the multidisciplinary nature of tourism policy, it also possesses several other essential characteristic: Tourism Policy • Structure • Content • Process The Structure of Tourism Policy  While no single model can define the content of tourism destination policy, Figure 15.5 provides one framework for tourism policy Total System and Tourism Macropolicy Macropolicy,... agreed upon purpose for tourism and to establish the broad parameters for planning and coordinating the efforts of all tourism stakeholders 2- A warning: tourism destination and tourism policy do not exist in a vacuum Tourism policies are but part of the social, economic, and political policies that govern and direct the functioning of the overall society within which tourism exists and functions A number... Macropolicy Macropolicy, or megapolicy, involves determination of the premises, assumptions, and main guidelines to be followed by specific policies Figure 15.5 The structure and composition of tourism policy Tourism Philosophy Tourism Vision Tourism Objectives and constraints Supply Development Strategies Demand Development Strategies Macromanagement Organizational Structure Operational/Tatical Supply... policies includes:  Passport and visas  Taxation  Interest rate policy  Cultural policy  Education policy  Communications policy  Foreign investment policy /regulations… To summarize, a whole range of social, economic legal and technological policies greatly affects the appeal, attractiveness, competitiveness and sustainability of tourism destination  The challenge facing tourism managers is to try... policies and programs  Resource audit  Strategic impact analysis External Analysis  Macrolevel analysis of current and future demand  Microlevel analysis of current and future demand and behaviors  Review of competitive and supportive tourism development and promotion policies Operation Phase Implementation Phase Identifi cation of strategic conclusions Implications of conclusions for supply and demand... - The objectives of the tourism system should possess a number of important characteristics The process of tourism policy formulation This process is conceptualized as containing distinct stages grouped into four main phases (Figure 15.7 ) Defination Phase Definition of tourism destination system Explication of a tourism philosophy Crafting of a destination vision Objectives and constraints Analytical... traditionally viewed tourism as a competing force, the technology, entertainment, and transportation sectors most often perceive tourism as an ally or business opportunity 4- The Multidisciplinary Nature of Tourism and Tourism Policy Tourism is a multidisciplinary phenomenon the tourism experience is impacted by a range of economic , psychological, societal, technological, legal, and political forces... management and resident/community management The tasks of resource deployment and resource stewardship are linked by the shared need for a tourism destination management information system (TDMIS) to support policy formulation, strategic planning, day to day decision, making and overall performance evaluation 1- A model of the competitive/sustainable destination The purpose of tourism policy is to... they can, and adapt to them as effectively as possible where they cannot 3- The Many Influences on Tourism Policy  Tourism does not exist in a vacuum It can function smoothly only if it shares, cooperates and dialogues effectively with many other sectors of society and of the economy  Each of these interfaces can pose either a threat or an opportunity for tourism The environment sector and the extractive... decisions as a given and proceeding to carry out the extensive collection and assessment of information needed Analytical Phase The process of analysis composes of two major Operational Phase Implementation Phase Translating Policy into Reality  It must be emphasized that once overall supply -and- demand development strategies have been enunciated and appreciate organizational structures put in place . Tourism Policy In addition to the multidisciplinary nature of tourism policy, it also possesses several other essential characteristic: Tourism Policy • Structure • Content • Process The Structure. upon purpose for tourism and to establish the broad parameters for planning and coordinating the efforts of all tourism stakeholders 2- A warning: tourism destination and tourism policy do not. Management Tourism Policy Structure Content and Process Members of Group 2:  Lê Thị Tuyết Nhung  Nguyễn Thị Linh  Hoàng Thị Minh Ngọc  Nguyễn Thu Trang A  Nguyễn Kim Quyên  Phan Thị Phượng Tourism