Developing strategy of retail banking activities of BIDV period of 2010-2015

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Developing strategy of retail banking activities of BIDV period of 2010-2015

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Mục lục

  • COVER PAGE

  • ASUARANCE

  • TABLE OF CONTENTS

  • ABBREVIATED WORD LIST

  • LIST OF TABLES

  • LIST OF CHARTS

  • LIST OF PICTURES

  • LIST OF APPENDIX

  • INTRODUCTION

    • 1. Foreword

    • 2. Researching purpose

    • 3. Items and field to research

    • 4. Research method

    • 5. The structure of big exercises

    • CHAPTER 1 : THEORY BASIS

      • 1.1. Outline of retail banking activities

      • 1.2. The business environment for retail banking in Vietnam

      • 1.3. Conclusion

      • CHAPTER 2 : PRACTICAL OF RETAIL BANKING IN BIDV IN PERIOD OF 2007-2009

        • 2.1. Practical of retail banking in BIDV in period of 2007-2009

        • 2.2. SWOT analysis

        • 2.3. Key success factors in retail banking aspect sector

        • 2.4. Five forces model analysis in retail banking activity

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