Completion of business strategy military commercail joint stock bank period 2010 - 2015

(5 Goal Avance | Rioo UNIVERSITY CAPSTONE Taser y Business Administ on PROJECT REPORT COMPLETION OF BUSINESS STRATEGY MILITARY COMMERCAIL JOINT STOCK BANK PERIOD: 2010 — 2015 VU VAN PHUC LE THIET HUNG NGO XUAN HUNG PHAM XUAN PHAM TRONG KIEM HUNG CLASS : GAMBA01.M01 COMMENTS OF THE COMPANY RESEARCH ARE SELECTED Prcject "perfect the business strategy Military Commercial Joint Stock Bank forthe period 2010 - 2015" by the team - the program Master of Business Administration International University class of GGMBA0O1.MO1 Griggs United States is heading Research done seriously, research has met the folowing requirements: - Interms of academic links and the use of more knowledge, principles and models of different theories of management to solve the practical problems of the enterprise; - In terms of practical, research has made a profound analysis, close the reality of the business and bravely raised more detailed, strategic solutions, value to the enterprise may consider pressure used in our business Wished the team success! Military Commercial Joint Stock Bank signed NHAN XPT CUA DOANH \GHIEP DUOC LUA CHON NGHIEN CU Đề tài “Hoàn thién chién lwoc kinh doanh Ngan hang TMCP Quan dội giai đoạn 2010 — 2015” nhom kinh doanh Quoc nghien cuu — thuoe chuong trinh Thac si quan trị te lớp GaMB.XOT MOT cua Đại học Gripges - Hoa Kỹ nhóm nghiền cứu thực cách nghiệm túc nghiền cứu đáp ứng yếu cầu sau: - Vẻ mặt học thuật liên kết sử dụng nhiều kiến thức nguyên lý mơ hình lý thuyết khác Quản trị đê giải đề thực te cua doanh nghiệp: - — Về mặt thực tiền bai nghiên cứu có nhừng phân tích sâu sac sat thuc trang cua doanh nghiệp mạnh dạn đưa nhiều ý kiến, giải pháp có tính chiến lược có giá trị đê doanh nghiệp có thê xem xét áp dụng vào hoạt động kinh doanh Chúc nhóm nghiên cứu thành công! NGAN HANG TMCP QUAN DO! ff xX NGẢN HÀNG dở \ ) INDEX CONTENT Page INDEX LIST OF DIAGRAM, GRAPH AND TABLE Abbreviate List INTRODUCTION Why Choose Theme Objectives of research Objects and scope of research Research Methodology Expected Results Layout of topics Assign tasks to team members CHAPTER I THEORETICAL ISSUES ON STRATEGIC MANAGEMENT 10 1.1 An overview of strategic management 13 1.1.1 13 Defined strategic management 1.1.2 The school of strategic management 16 1.1.3 Process of strategy management 19 1.2 Strategic commitments 20 1.2.1 Vision 20 1.2.2 Mission 21 1.2.3 Core values 22 1.3 23 Analysis strategy 1.3.1 Macro environmental analysis: model PEST 23 1.3.1.1 The technical analysis of external environment 23 1.3.1.2 PEST Model 25 1.3.2 28 Analysis of Internal Environment: bo 1.3.3 Industry Environment Analysis: Five forces Model 33 1.3.3.1 Based on the value chain: 33 1.3.3.2 Define Strengths, Weaknesses, Threats and Opportunities : 35 1.3.4 General SWOT analysis Matrix 36 1.4 39 Select and set up a business strategy 1.4.1 Lowest cost strategy 1.4.2 Strategic differences chemical products (different chemical products) 1.4.3 Market-segmented strategy — _ 39 41 42 1.5 Deployment & Review 43 1.5.1 Structure 43 1.5.2 Control System 44 1.5.3 Develop implementation roadmap 45 CHAPTERR II BUSINESS STRATEGY SITUATION OF MILITARY BANK OVER THE YEARS 2.1 Overall introduction about Military Bank (MB) 46 2.2 Analyse and evaluate current business strategy 47 2.2.1 Analyze and evaluate current strategies 2.2.2 Analyze the impact of the macro environment on business operations of MB (PESTLE model) 47 49 2.2.2.1 49 Political environment 2.2.2.2 Economy 51 2.2.2.3 Technology 54 2.2.2.4 Culture and society 55 2.2.2.5 57 Environment 2.2.3 Analysis of the competitive (micro-environment) by M Porter 57 2.2.3.1 Substitute 57 2.2.3.1.1_ Direct competitors 57 2.2.3.1.2 Within the indirect competition 70 72 2.2.3.3 Supplier 75 2.2.3.4 Potential competitor 76 G2 2.2.3.2 Customers | 2.2.3.5 Inta-industry 77 2.2.4 Current business strategy in MB |2.2.5 Organizational structure control system is in MB 2.2.6 Commenting on business strategy operation of MB 81 82 84 CHAPTER II] SOME SOLUTIONS TO COMPLETE BUSINESS STRATEGY OF MILILTARY BANK IN THE PERIOD OF 2010-2015 88 3.1 Development orientation of MB 88 3.1.1 SWOT analysis TABLE 88 | 3.1.2 Development orientation of MB 90 3.2 To complete strategic commitments or MB 92 3.2.1 Vision of MB 92 3.2.2 MB Mission 93 3.3 Business Strategy of MB in the period of 2010-2015 93 3.4 Strategic solutions of MB 94 3.4.1 Technology solutions 94 3.4.2 Solutions for human resources 95 3.4.3 Financial solutions 99 3.4.4 Marketing solutions 101 3.4.5 Conditions to realize sollutions 102 3.5 Completion of Organizational Structure and Assessment 103 3.5.1, Completion of Organizational 104 3.5.2 Monitoring system 104 3.6 Roadmap of Implementation of Sollutions 105 CONCLUSION 106 Reference 108 LIST OF DIAGRAM, GRAPH AND TABLE Content Diagram 1.1 _: Strategic management process Graph 1.2 : PEST Model Graph 1.3 : five forces by M Poter Graph 1.3: SWOT model Graph 1.4: SWOT Matrix _ | Graph 2.1: GDP growth rate over the years Graph 2.2: Banking market share in 2008 Page ee Graph 2.3 Growth of the capital stock in Commercial Banks in 2007-2008 Table 2.1: Charter capital of commercial banks to December 2008 Graph 2.4 Business development of MB Table 2.2: Results of business of the MB direct competitors in 2008 Graph 2.6.Total assets of commercial banks to the stock in December 2008 Graph 2.7 Credit quality in 2008 by MB Table 2.3 Cent of commercial banks to December 2008 Table 2.4 Assessing strengths and core capabilities of the MB with rivals Table 2.5 Panel reviews the remarkable ability MB Grapth 2.8 Structure customer loans MB to December 31 2008 Grapth 2.9 Loans by sectors Grapth 2.10 Graph structure deposits by product Graph 2.11 : MB’s value Chain Graph 1.3 : MB’s SWOT matrix Table 3.1 Some specific objectives to 2015 MB of Table 3.2 Scale of state-owned commercial banks and some regional Table 3.3 Roadmap implementation solutions 20 25 28 36 39 8B 61 62 63 64 65 66 66 70 70 73 74 75 78 88 92 100 105 — Abbreviate List NHNN State Bank NHTM Commercial Bank NPLs Non performing Loans CAR Capital adequacy Ratio | ROA Retuin on Asel CC ROE Return on Equity WTO Word Trade Organization DNNN State owned Enterprise ACB Asia Commercail Bank EXM Export - Import Joint stock Bank SCB SaiGon Commercial Bank TECH Technology and Commercial Bank | INTRODUCTION Reasons for selecting the thesis After 20 years of renovation from the self-sufficient intensive economy to gradually the market economy with the State’s control and many opportunities as well as challenges for the Vietnamese enterprises in general and the commercial joint stock bank system in particular in the current conditions and in the future Many which opportunities are opened for the enterprises: Vietnam is a country is considered to have a stable politics, sound security, completely renovated legal system all of which are opportunities for attracting and calling for investment, stable business; the situation of economic enterprises are loosen, self-doing, self-responsible in the integration, globalization as a basis for the enterprises to improve the creativity and activity, timely learn the experiences and advancements of the developed economies in the world; the speed of the dizzy development of the technology science is a very favorable condition for young enterprises which have not many experience to obtain the opportunities to ignore the unnecessary periods, immediately access the modern techniques, producing the high quality products Although there are many opportunities as above, the challenges are not less: Our policies are inadequate, overlapped, inconsistent and often changed; we come to the market economy in the very short time, have a less experience, limited capital as well as the difficulties of the market economy, especially the joint stock banks with the high risks; while the competitiveness becomes more and more fierce, the competitiveness within the bank system happens not only in the domestic banks but also in other financial institutions with diversified and convenient kinds of services; In addition, the foreign banks with many typical advantages have been penetrating more and more strongly into the Vietnamese market, which is a good opportunity for us to learn experiences in management as well as a very risk fro the domestic banks Before such opportunities and challenges, the tasks for us as managers are to timely catch up, flexibly and creatively use those opportunities as well as clearly understand and recognize the challenges to suggest the effective solutions in order to change those challenges to the advantages in the competitiveness to help the enterprises to continue operating and developing The financial crisis and global economic recession from the end of 2007 had a big impact on the field of bank finance all over the world including Vietnam Banks At the same time, this crisis is also an opportunity for us to obtain a more general and more natural view on all risks, opportunities, advantages and disadvantages of our country’s commercial bank system, which urgently require the commercial banks to consider and plan the development strategies Military commercial joint stock bank is one of big banks in the Vietnamese commercial bank system in scale, organization and human resources However, the results of the current operation are not satisfied and the strategies and policies fail to be clear and persuaded From studying the the above analysis and the knowledge international program of Master equipped of Business during years of Administration of Griggs University- America; Group of us has members who are managers of banks one of which is the Military Commercial Joint Stock Bank desires to contribute to the stable development of the Military Commercial Joint Stock Bank in some part and we decide to choose the thesis "Completion of the business strategies of Military Commercial Joint Stock Bank in the period of 2010 — 2015" Objectives of research: - Systemize the theoretical issues in the strategy management - Analyze & evaluate the situation of implementing the strategies in MB during the last time - Suggest the solutions for completing the strategies of MB in the period of 2010 - 2015 Objects & Scope of research: - Objects: Business strategies of MB - Scope of research: within Vietnam market, the period of 2010 - 2015 ...COMMENTS OF THE COMPANY RESEARCH ARE SELECTED Prcject "perfect the business strategy Military Commercial Joint Stock Bank forthe period 2010 - 2015" by the team - the program Master of Business. .. program of Master equipped of Business during years of Administration of Griggs University- America; Group of us has members who are managers of banks one of which is the Military Commercial Joint Stock. .. the last time - Suggest the solutions for completing the strategies of MB in the period of 2010 - 2015 Objects & Scope of research: - Objects: Business strategies of MB - Scope of research: within