Building busines strategy Tricolour Travel Co., Ltd five year period 2013-2018

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Building busines strategy Tricolour Travel Co., Ltd five year period 2013-2018

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Mục lục

  • COVER PAGE

  • NAME PAGE

  • CONFIRMATION

  • ACKNOWLEDGEMENT

  • SPECIAL THANKS

  • TABLE AND CONTENT

  • LIST OF TABLES, FIGURES AND PITCTURE

  • INTRODUCTION

  • CHAPTER I. THEORETICAL BACKGROUND

    • 1.1. Basic theories and role of strategy

    • 1.2. Tools and methods for strategy evaluation and analysis

    • CHAPTER II. ANALYSIS OF ACTUAL BUSINESS OF TRICOLOUR TRAVEL COMPANY

      • 2.1. Introduction about TRICOLOUR TRAVEL COMPANY

      • 2.2. Analysis of the external factors - EFE Matrix

      • 2.3. Analysis of internal environment of TriColour Travel

      • 2.4. Summarization of analysis

      • CHAPTER III. BUILDING NEW BUSINESS STRATEGY FOR TRICOLOUR TRAVEL AND STRATEGY IMPLEMENTATION ROADMAP IN NEXT FIVE YEAR(2013 - 2018)

        • 3.1. Defining the first objectives and tasks

        • 3.2. The contents of the strategy in the general strategy

        • 3.3. The solution to perform strategies

        • 3.4. Responsibilities to society and community

        • CONCLUSION

        • REFRENCES

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