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High Fashion : Cartier

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Cấu trúc

  • Company profile

    • Who are they?

    • What is their unique selling Proposition?

      • Reputation as a pioneer in platinum jewelry and wrist watch maker.

      • Reputation as royal jeweller:

    • Who are their customers?

    • What do they sell?

    • Where are they placed in the market?

  • 10 C’s

    • Customer value

    • Convenience

    • Cost

    • Communication

    • Computing

    • Customer franchise

    • Customer care

    • Community

    • Content

    • Customisation

  • Wireframe

  • Social Media Policy & Online Reputation Management Metrics

    • Social Media Policy

    • Online Reputation Management Metrics

      • 1. Google PageRank

      • 2. Bookmarks and RSS feeds

      • 3. Reviews Tracking

      • 4. Social Network Influence

      • 5. Repeat website visits

  • Blogger Collaboration

    • Who/how and why

    • Products

    • Services

    • Timing

    • Marketing Collateral to Use

    • Offline elements

    • Requirements/Expectations

  • Mobile Application

    • Cartier Time Art App

  • Social Media Campaign

  • Press Release

  • Search Engine Optimization (SEO)

  • Augmented Reality (AR)

  • Newsletter

Nội dung

Founded in Paris, the city of lights in 1847 by Louise Francois Cartier, known as the famous watchmaker and successful businessman, Cartier is a high fashion brand for men and women, specializing in the manufacture of jewelry and wrist watch. With firms headquarter located in Paris, Cartier operates over 200 stores in 125 countries across the world. The brand reputation is gained from sophisticated designs mixed with traditional inspiration combined with latest innovative trends, long history of sales to royalty and celebrities as well as the idea of luxurious and highesteemed lifestyle offer for individual who wear this brand.

Ngày đăng: 26/03/2015, 18:34

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