Mục lục

  • COVER PAGE

  • CONTENTS

  • LIST OF TABLES

  • LIST OF FIGURES

  • FOREWORD

    • 1. Neccesary of the research project

    • 2. Purpose of Research

    • 3. Objective and scope of research

    • 4. Methodological research

    • 5. Structure exercises great

    • Chapter 1. SOME THEORIES OF BUILDING THE BUSINESS STRATEGY IN DECORATIVE PAINTS COMPANY

      • 1.1. Concepts, classifications and the roles of business strategy in the company

      • 1.2. Content business strategy in the decorative company

      • 1.3 Grounds and procedures for building business strategy in the decorative paint company

      • SUMMARY OF CHAPTER 1

      • CHAPTER 2. STATUS OF ACTIVITIES IN ICI PAIUNTS CORPORATION.,LTD VIET NAM

        • 2.1. Overview of ICI Paints CORPORATION., Ltd Vietnam

        • 2.2. Analysis, and assessment of the external environment of the company

        • 2.3. Analysis , and assessment of the internal environment of the company

        • SUMMARY OF CHAPTER 2

        • CHAPTER 3. BUSINESS DEVELOPMENT STRATEGY FOR ICI PAINT VIETNAM LTD.,CORPORATION. IN THE PERIOD 2010 - 2015

          • 3.1. Summary of bases for business development strategy proposal

          • 3.2. Company business strategy proposal

          • 3.3. Recommandation to the State and authorities

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