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Brian Garrod and Stefan Gössling
The Development of Diving Tourism
Environmental, Economic and Social Aspects of Diving
Who Are Divers and Who Are Diving Tourists?
Outline of Section Themes
Chapter 2: Market Segments and Tourist Typologies for
Segments of the Diving Tourism Market
Segmentation on the Basis of Involvement or Specialisation
Segmentation on the Basis of Travel Career
Concluding Remarks and Recommendations
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