Business Briefs Business Theory Made Simple

Coleman Patterson Business Briefs Business Theory Made Simple Download free books at Download free eBooks at bookboon.com 2 Coleman Patterson Business Briefs Business Theory Made Simple Download free eBooks at bookboon.com 3 Business Briefs: Business Theory Made Simple 1 st edition © 2010 Coleman Patterson & bookboon.com ISBN 978-87-7681-599-8 Download free eBooks at bookboon.com Click on the ad to read more Business Briefs: Business Theory Made Simple 4 Contents Contents Preface 8 1 Change 9 1.1 Skill Development 9 1.2 Information Technology 10 1.3 Creative Destruction 11 1.4 Continuous and Discontinuous Change 12 2 Decision-Making 14 2.1 Legal and Ethical Decisions 14 2.2 Brainstorming 15 2.3 Divergent inking 16 2.4 Normative Decision Model 17 2.5 Diagnosing Performance Problems 19 2.6 Escalation of Commitment 20 www.sylvania.com We do not reinvent the wheel we reinvent light. Fascinating lighting offers an infinite spectrum of possibilities: Innovative technologies and new markets provide both opportunities and challenges. An environment in which your expertise is in high demand. Enjoy the supportive working atmosphere within our global group and benefit from international career paths. Implement sustainable ideas in close cooperation with other specialists and contribute to influencing our future. Come and join us in reinventing light every day. Light is OSRAM Download free eBooks at bookboon.com Click on the ad to read more Business Briefs: Business Theory Made Simple 5 Contents 3 Electronic Commerce 22 3.1 Websites 22 3.2 Globalization 3.0 23 3.3 Location 24 3.4 Catalogs 26 4 Marketing 28 4.1 Marketing Mix 28 4.2 Consumers 29 4.3 Integrated Marketing Communication 30 4.4 Global Markets 32 4.5 Social Identity eory 33 4.6 Observation Research 35 5 Organization eory 37 5.1 Purpose and Mission 37 5.2 Workers and Owners 38 5.3 Bureaucracy 39 5.4 Maslow’s Need Hierarchy 40 5.5 Inertia 41 360° thinking . © Deloitte & Touche LLP and affiliated entities. Discover the truth at www.deloitte.ca/careers