Michael C. Volker, P.Eng. Making the Business Case Download free books at Download free eBooks at bookboon.com 2 Michael C. Volker, P.Eng. Making the Business Case Download free eBooks at bookboon.com 3 Making the Business Case © 2012 Michael C. Volker, P.Eng. & Ventus Publishing ApS ISBN 978-87-7681-950-7 Download free eBooks at bookboon.com Click on the ad to read more Making the Business Case 4 Contents Contents Trailer 8 About the Author 9 1 Introduction 10 1.1 From Concept to Company 10 1.2 e Business Case 10 1.3 How Big? 11 1.4 Who is your audience? 11 1.5 Odds of failing 11 1.6 Have you got what it takes? 12 1.7 You can be a millionaire! 12 1.8 Making it Happen 12 2 Communicating Your Idea 13 2.1 Telling Your Story 13 2.2 e Executive Summary 14 www.sylvania.com We do not reinvent the wheel we reinvent light. Fascinating lighting offers an infinite spectrum of possibilities: Innovative technologies and new markets provide both opportunities and challenges. An environment in which your expertise is in high demand. Enjoy the supportive working atmosphere within our global group and benefit from international career paths. Implement sustainable ideas in close cooperation with other specialists and contribute to influencing our future. Come and join us in reinventing light every day. Light is OSRAM Download free eBooks at bookboon.com Click on the ad to read more Making the Business Case 5 Contents 2.3 Investor Presentations 18 2.4 Next Steps 21 3 Product or Service 22 3.1 What are you selling? 22 3.2 How much is it? 23 4 Intellectual Property 27 4.1 What is your unique advantage? 27 4.2 Will someone steal my idea? 28 4.3 Keeping it secret 29 4.4 Trademarks, Copyright and Industrial Designs 30 4.5 Do you really own it? 30 5 Market Need 32 5.1 Who needs it? 32 6 Market Scope 34 6.1 How big is the market? 34 6.2 Sizing the Market – An Example 35 6.3 Does Size Matter? 37 360° thinking . © Deloitte & Touche LLP and affiliated entities. Discover the truth at www.deloitte.ca/careers . P.Eng. Making the Business Case Download free books at Download free eBooks at bookboon.com 2 Michael C. Volker, P.Eng. Making the Business Case Download free eBooks at bookboon.com 3 Making the. the Business Case © 2012 Michael C. Volker, P.Eng. & Ventus Publishing ApS ISBN 978-87-7681-950-7 Download free eBooks at bookboon.com Click on the ad to read more Making the Business Case 4. light every day. Light is OSRAM Download free eBooks at bookboon.com Click on the ad to read more Making the Business Case 5 Contents 2.3 Investor Presentations 18 2.4 Next Steps 21 3 Product or