Basic visual design principles

Basic Visual Design Principles Karen Ferneding C&I 335 What is Visual Literacy? Educational Purposes: • Critical Thinking - Heightened awareness of hyper- mediated visual culture (media literacy) • Communication - Support eective teaching and learning Learning & Instruction • Connection between visual imagery, sound, memory & perception • Theories about how memory works – Information processing theory – Dual-coding theory Visual & Auditory Information Processing Theory Short Term Memory Long Term Memory Sensory & Working Selecting Organizing Visual & Language Integration Dual-Coding Theory • Separate memory systems for dierent types of information – Verbal: language systems (auditory/speech) – Imaginal: (picture, sound, taste, nonverbal thoughts & imagination) Concrete (cat) vs. Abstract ideas/emotions (fickle) – which is easiest to remember? Learning & Instruction • Design visuals to support cognitive processes of selection, organization & integration • Choose colors, typefaces & visual symbols • Use visual design principles of 'gure/ground, hierarchy & gestalt Three Principles 1. Hierarchy: Helping learners organize information 2. 2. Figure/Ground Figure/Ground: Helping learners select important information 3. Gestalt: Helping learners integrate information Principles of Visual Design • Hierarchy: The perception principle that communicates the relative importance of elements in a display – Chunking groups of related information using visual cues – Imaginary vertical, horizontal & diagonal planes – Visually stratify layers of information Principles of Perception & Visual Design Types of Symbols Rule of Thirds [...]... has only one path, and once we make the choice to enter it, the path becomes a metaphor for our journey through life Principles of Perception & Visual Design • Gestalt:The whole (a total learning environment) is greater than the sum of its parts (successful design and integration of all visual/ instructional elements) – A/symmetry, balance, proximity, similarity, contrast & contiguity – Closure: mind’s... Example of a Color Schema Typeface as an Expressive Form Process of Visual Design (Unique Thematic Visual Schema) • Elements: selection and assemblage of text /visual elements • Pattern: determine underlying pattern (harmony or gestalt) for consistency • Arrangement: how individual elements arranged within the underlying pattern Eport Visual Schema Theme idea/topic Metaphor – symbol/simile Icon – image/sign...Graphs & Visualization of Data Napoleon’s March on Moscow (18121813) Charles Joseph Minard Principles of Perception &Visual Design • Figure/Ground: The perception principle that describes how the mind seeks figure and ground distinctions – Figure: Information that stands . Basic Visual Design Principles Karen Ferneding C&I 335 What is Visual Literacy? Educational Purposes: • Critical Thinking - Heightened awareness of hyper- mediated visual culture. Instruction • Design visuals to support cognitive processes of selection, organization & integration • Choose colors, typefaces & visual symbols • Use visual design principles of 'gure/ground,. horizontal & diagonal planes – Visually stratify layers of information Principles of Perception & Visual Design Types of Symbols Rule of Thirds Graphs & Visualization of Data Charles