Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống
1
/ 347 trang
THÔNG TIN TÀI LIỆU
Cấu trúc
Customer Service Delivery: Research and Best Practices
Contents
Foreword
Preface
Acknowledgments
The Authors
Part I: What Is Customer Service?
Chapter 1: Customer Service from the Customer’s Perspective
Customer Service
Measuring Quality of Service
Internal Service
Cost of Poor Service
Customer Satisfaction
Customer Loyalty
Customer Segmentation
International Differences
Implications
Chapter 2: Organizing for Customer Service
Organizations and Their Environments: A Brief History
Customer Focus Organizations and Customer Service Jobs
Organizing and Managing for Customer Service
Conclusion
Chapter 3: Using Employee and Customer Perspectives to Improve Organizational Performance
Models of Business Management
Linkage Research
Moving Forward
Case Study
Key Observations
Role of Customer Service
Role of Employee Opinions
Closing the Loop
Conclusion
Implications
Chapter 4: Brands, Expectations, and Experience
New Externalities Redefine the Relationship
The New Shape of Marketing
An Evolutionary View of Customer Thought
Frontiers of Customer Research: Mapping the Customer Mind
A Cycle of Causality
Working with Brand DNA
Brave New World
Part II: Employees and Customer Service
Chapter 5: Customer Service Quality
Valued Performance Behavior
Employee Attributes for Service Performance
Designing Selection Strategies for Service Work
Chapter 6: Staffing and Selection Strategies for Service Quality
Personality Correlates with Customer Service
Validity of Customer Service Measures
Summary
Part III: Organizational Change Management for Service Quality
Chapter 7: Service Encounter Dynamics
What Is the Service Encounter?
Why Is the Service Encounter Important?
What Are Important Strategies in Managing and Improving the Service Encounter?
Tips for Improving the Service Encounter
Conclusion
Chapter 8: “This Call May Be Monitored”
Evolving Customer Service Call Center Environment
Process Model
Objectives
Design Features
Reporting
Measurement
Reporting
Interventions
Assessment
Conclusion
Chapter 9: What We Need to Know to Develop Strategies and Tactics to Improve Service Delivery
What Are Services?
Understanding Customer Behavior and Service Delivery
The Importance of Service Encounters
The Employee: The Key to Effective Service Encounters
The Relationship Between Employee Attitudes, Customer Attitudes, and Service Delivery
Strategies and Tactics for Improving Service Delivery
Service Delivery in an Era of Unprecedented Change
Name Index
Subject Index
Nội dung
Customer Service Delivery Research and Best Practices Lawrence Fogli, Editor Foreword by Eduardo Salas [...]... psychology principles and practices have been involved in assisting organizations to both define the vision and implement the strategies The purpose of this book is to integrate our research and practices to provide for common understanding and sharing of our knowledge for best practices in customer service delivery We will provide a framework for customer service as a process and an outcome The book... parts: Part One, “What Is Customer Service? ” provides definitions and explains customer service as a process and as an outcome Topics addressed are customer expectations, loyalty, satisfaction and dissatisfaction, products versus service delivery, tangible versus intangible service, measurement, brand equity, job and industry differences, regional and cultural differences, and organizational impact... employeecustomer contact is being engineered out, and he describes other negative consequences of technology-driven service systems, like loss of privacy and spam Lemon reviews how brands and service coevolve and how brand equity and service expectations are related He notes that service delivery will become more complex as more products are introduced, technology delivery systems develop, and market... “Organizational Change Management for Service Quality,” includes strategies and tactics to improve and manage service delivery and provides case examples of how organizations have successfully improved and managed customer service Diane Catanzaro and Eduardo Salas (Chapter Seven) describe the aspects of service encounters between employees and customers that lead to customer service improvement They suggest... segments expand worldwide Part Two, “Employees and Customer Service, ” is devoted to HR staffing practices and service delivery Jerry Kehoe and David Dickter (Chapter Five) discuss task requirements of service jobs, performance expectations, service competencies, specific knowledge skills, abilities, and other characteristics needed to perform service jobs They provide a selection strategy for hiring service. .. psychologist and an accredited senior professional in human resources, and he received his Ph.D in organizational psychology from the University of Tennessee Customer Service Delivery PART 1 What Is Customer Service? CHAPTER 1 Customer Service from the Customer s Perspective Stephanie D Kendall A customer is anyone who receives products or services; customers can be internal or external to the organization and. .. discrete service experience (customer service) to a broader evaluation of services (service quality) Customer satisfaction is a broad attitude about the organization, taking into consideration service, but also products and available alternatives And finally, customer loyalty moves from attitude to behavior toward the organization Each of 3 4 CUSTOMER SERVICE DELIVERY Exhibit 1.1 Definitions of Service- Related... improve and implement customer service through the Internet and customer relationship management software He discusses recent workforce and organizational changes that drive the use of technology to service both internal and external customers Service worker performance is categorized as prescribed, voluntary, and proscribed Scott Brooks, Jack Wiley, and Emily Hause (Chapter Three) review the service- profit... Virginia and teaches undergraduate and graduate courses in industrial and organizational psychology She has consulted on service quality and service encounter–related issues in a variety of settings, including the health care industry and law enforcement agencies Her research and practice have included service encounter training and service climate–related interventions in nursing homes, examination of service. .. AUTHORS xxiii ing and promotion systems, employee and customer surveys, and performance assessment feedback He is the creator of ServiceFirst, a test designed to hire service- oriented employees, and the developer of the Sales and Service Excellence System He also coined the term total service delivery Fogli has been published in professional journals and books on a variety of topics and is a member of . People Douglas W. Bray and Associates