Consumer Research Consumer Research Q Q Qualitative observation research Qualitative observation research Q Q Customer visits in business Customer visits in business - - to to - - business marketing business marketing Q Q Focus group research Focus group research Q Q Electronic observational research Electronic observational research Q Q Decision support systems Decision support systems Q Q Consumer survey research Consumer survey research Q Q Secondary data analysis Secondary data analysis Qualitative Observation Research Qualitative Observation Research Q Q Voice of the customer Voice of the customer Consumer Research Consumer Research Q Q Hands Hands - - on consumer on consumer research research Q Q Motivational research Motivational research Qualitative Observation Research Qualitative Observation Research Consumer Research Consumer Research Q Expression of the preferences, opinions and motivations of the customer Q Q Voice of the customer Voice of the customer Q Q Hands Hands - - on consumer on consumer research research Q Q Motivational research Motivational research Qualitative Observation Research Qualitative Observation Research Consumer Research Consumer Research Q Q Conducted by Conducted by direct observation direct observation by managers of the by managers of the way current way current customers use customers use specific products specific products and brands and brands Q Q Motivational research Motivational research Q Q Voice of the customer Voice of the customer Q Q Hands Hands - - on consumer on consumer research research Qualitative Observation Research Qualitative Observation Research Consumer Research Consumer Research Q Q Research method Research method directed at directed at discovering the discovering the conscious or conscious or subconscious subconscious reason that reason that motivates a motivates a person person ’ ’ s behavior s behavior Q Q Voice of the customer Voice of the customer Q Q Motivational research Motivational research Q Q Hands Hands - - on consumer on consumer research research Customer Visits in Business-to-Business Marketing Customer Visits in Customer Visits in Business Business - - to to - - Business Marketing Business Marketing Consumer Research Consumer Research