Web design creating cool web sites with html xhtml and css phần 10 doc

Chapter 17: Building Traffic and Being Found Ł 369 Very nicely done page First off, it succeeds at the cardinal rule of online advertising Always take people to a page specifically tied into the ad they clicked in the first place But, notice also the title of the page (which might be a bit hard to read here in the book!) which is Hotshot 18 Inch Heated Dish Antenna from Perfect Vision (HS18) | Perfect Vision HS18 Nicely written! If you want to run your own advertisements through Google, Overture, or a similar PPC net­ work, think of an effective 5–10-word ad that points to a page that fulfills the ad’s claim If your ad reads Nikon D100 Tips: How to get the most out of your camera, you don’t want it to lead to a page about making the perfect cup of coffee! Publicizing Your Site The best way to publicize your new Web site is to become active in the Internet community and to be sure to include your site URL in all your documents, advertisements, and other collateral materials you use to interact with your peers, friends, and customers Find the cool Web sites in your area of interest, and ask them to include pointers to your information Almost all sites that for free, particularly if you agree to list them at your site, too Ł on the web Jill Whalen has a great newsletter at http://www.highrankings.com/ with lots of wonderful tips about improving your findability Check it out! Table 17-2: HTML Tags Covered in This Chapter Tag Closing Tag Meaning