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(1) sim AB = áạă 㩧 f (A)B) f (A1 + áạă 㩧f (B) B) f (A 1In (1) f(A U B) is the frequency of map frames containing both layer A and B whereas f(A) is the frequency of map frames containing layer A. We can also catego- rize map layers based on similarity scores calculated between specific pairs of layers, i.e. if layer A is similar to layer B, and layer B is similar to layer C, then layer A is similar to layer C as the operation is transitive. Table 7.2 shows a simple user-map session displaying layer absence and presence for each session frame. A ‘9’ in the map layer column indicates that the layer was present in the frame otherwise the layer was absent from the frame. Recording layer presence in this manner allows us to cal- culate the Manhattan distances between different pairs of layers so as to determine what layers different users tend to interact with together. This allows map personalisa- tion to be provided at the map layer level and is useful for personalising non- landmark layers, which in turn allows mobile device limitations to be addressed | Sách, tạp chí |
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7.3.3 Acquiring information on user preferences All the information captured for each action is recorded in log files on the mobile de- vice. Once the session is terminated, the log files are transmitted from the client to the server for detailed analysis. All log file analysis is done offline at the server, thus placing no onus on the mobile device to process any information other than displaying maps. This is essential, as mobile devices in general have restricted processing power.Relevant detail related to map layers, individual map features, and regions of the map are extracted from the log files and inserted into a user profile storing map content preference information. The user profile is then used to generate personalised maps that tailor specific feature content to individuals or groups of users | Khác | |||
7.3.3.3 Modelling long-term user preferences at the layer level User session information is inserted into the user profile as soon as the user completes their task and terminates the connection to the server. All recorded information in the log files is first analysed at the server before any updates are made to the user profile.It is important to distinguish between long-term and short-term user preferences.Long-term preferences are linked to non-landmark layers and typically represent the map content that users would like present in all map sessions. Long-term content preferences tend to be related to map layers like road features, allowing the user to | Khác | |||
7.3.3.4 Modelling short-term preferences at the layer and feature levels In contrast to long-term preferences, short-term content preferences are associated with landmark layers and features and tend to be the focus of user sessions, e.g. the user wants to locate the nearest shopping centre to their current location. Short-term preferences are modelled first at the layer level and then at the individual feature level (if the user requests a map of a region that was requested on previous occasions).Landmark layers and landmark features are both scored for every interest frame they appear in. The benefits of this are twofold. First, a hierarchy of landmark layers can be established, thus allowing only a fraction of all landmark layers to be recom- mended to users, i.e. personalisation at the map layer level. Second, a hierarchy of in- dividual landmark features can also be created within each landmark layer. This fa- cilitates the generation of mobile maps that are personalised at the individual feature level, as not all features of a particular layer type may be returned when a user re- quests a map, e.g. returning only the lakes that fall within a five kilometre radius of the user’s current position. Therefore, the amount of map content used to render a fully detailed map is reduced in two steps, thus benefiting the user largely due to the removal of irrelevant feature content | Khác | |||
7.3.3.5 Personalisation of long-term content preferences When generating mobile maps, personalisation is provided at two distinct levels – at the layer level and at the feature level. Pertinent non-landmark map layers are person- alised at the layer level. When a user requests a map for the first time, i.e. no profile exists in the database, the system recommends only those non-landmark layers that describe the main road network, i.e. interstates, highways, local streets, etc. This is based on an assumption that the majority of users will not be interested in other non- landmark layers and simply require road features to navigate the map. If the user then explicitly requests any other non-landmark layers (rivers, hiking trails, alleyways, etc.) at any time, then this is recorded in their user profile and taken into consideration the next time that user requests a map. The six highest-ranking non-landmark map layers, based on Manhattan distance calculations between pairs of map layers, are presented to the user. As soon as the user terminates a session, association rule mining is run on all session information recorded to date so that all non-landmark map layers can then be reordered if necessary | Khác |
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