Capture. Deliver. Excel. Applying the Principles of Business Writing Ilja van Roon / Lucid Communication © 2006 Ilja van Roon/Lucid Communication All rights reserved including the right of reproduction in whole or in part in any form This book can be downloaded for free at www.capturedeliverexcel.com. Written and edited by Ilja van Roon, Lucid Communication (www.lucidcommunication.nl) Proofread by Mark Biss, WordsRU (www.wordsru.com) Designed by Made of Man visual identity (www.madeofman.nl) Lucid Communication Paulinastraat 78 2595 GK The Hague The Netherlands www.lucidcommunication.nl Acknowledgements 5 Introduction 7 Overview of the principles of business writing 11 The first principle: focus 13 The second principle: purpose 27 The third principle: meaning 39 The fourth principle: substance 47 The fifth principle: structure 53 The sixth principle: clarity 63 The seventh principle: humility 71 The writing process from start to finish 75 About the author 90 About the designers 91 Table of contents . 7 Overview of the principles of business writing 11 The first principle: focus 13 The second principle: purpose 27 The third principle: meaning 39 The fourth principle: substance 47 The fifth. anyone can learn to write at a reasonable level of proficiency. This book aims to improve your writing skills by teaching you how to use the principles of business writing. These principles. principle: structure 53 The sixth principle: clarity 63 The seventh principle: humility 71 The writing process from start to finish 75 About the author 90 About the designers 91 Table of contents