Business English Lesson – Advanced Level's archive Consumer Behaviour 1. Dr. Lars Perner explains that as well as the study of how products are purchased, consumer behavior also involves their use and , since many environmental problems result from the latter. disposal disturbance perusal reuse 2. Consumer behavior involves services and ideas as well as products. durable malleable marketable tangible 3. Product use is often of great interest to the marketer, because this may influence how a product is best or how we can encourage increased consumption. inventoried manufactured positioned stationed 4. For example, by understanding that consumers are more to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon. attendant attractive receptive related 5. The impact of consumer behavior on society is also of relevance; for example, aggressive marketing of high fat foods may have serious for the national health. affectations aftereffects repercussions retributions 6. Since new products are usually initially adopted by a few consumers and only spread later and gradually to the rest of the population, companies that introduce new products must be well financed so that they can stay until their products become a commercial success. aboard abreast afloat aloft 7. It is important to please initial customers, since they will in turn influence many customers' brand choices. consecutive consequent subsequent subservient 8. Common sense suggests that if you buy a 64-ounce bottle of laundry detergent, you should pay less per ounce than if you bought two 32-ounce bottles; in practice, however, you often pay a size by buying the larger quantity. discount increase percentile premium 9. Consumer surveys, as any kind of research, are vulnerable to : the wording of a question can influence the outcome a great deal. ambiguity bias bigotry weighting 10. measures are occasionally used to examine consumer response; for example, advertisers may want to measure a consumer's level of arousal during various parts of an advertisement. Paramedical Physiological Psychiatric Psychotic . Business English Lesson – Advanced Level's archive Consumer Behaviour 1. Dr. Lars Perner explains that as well as the study