English Language Tests-Intermediate level''''s archiveGroup influences on the consumer pptx

English Language Tests-Intermediate level's archive Group influences on the consumer 1. Dr. Lars Perner of the Marshall School of Business reminds us that humans are social animals, and individuals greatly influence each other. incorrigibly incredulously inevitably inherently 2. A useful framework of analysis of group influence on the individual is the so-called 'reference group' — the term comes because an individual uses a relevant group as a standard against which oneself is compared. about from out up 3. Reference groups come in several different forms: the reference group refers to those others against whom one would like to compare oneself; for example, many firms use athletes as spokespeople, and these represent what many people would ideally like to be. aspirational deferential experiential potential 4. reference groups include people who more realistically represent the individuals' current equals or near-equals — e.g., coworkers, neighbors, or members of churches, clubs, and organizations. Aligned Associative Sociable Societal 5. Finally, the reference group includes people that the individual would not like to be like. antisocial dissociative unaligned unsociable 6. For example, the store named 'The Gap' was created because many younger people wanted to actively be distinguished from parents and other older and ' ' people. elderly hippy uncool unsquare 7. The Quality Paperback Book specifically suggests in its advertising that its members are ' ' from conventional readers of popular books. a breed apart a globe apart a page apart a race apart 8. Another divides reference groups into the informational kind (influence is based almost entirely on members' knowledge), normative kind (members influence what is perceived to be 'right', 'proper', or 'responsible'), or identification kind. topicality topology typicality typology 9. In case of the normative reference group, the individual tends to comply largely for reasons-dressing according to company standards is likely to help your career, but there is no real motivation to dress that way outside the job. arcane mundane unitarian utilitarian 10. In contrast, people comply with identification groups' standards for the of belonging-for example, a member of a religious group may wear a symbol even outside the house of worship because the religion is a part of the person's identity. plan point sake state . English Language Tests-Intermediate level's archive Group influences on the consumer 1. Dr. Lars Perner of the Marshall School of Business reminds. but there is no real motivation to dress that way outside the job. arcane mundane unitarian utilitarian 10. In contrast, people comply with identification groups' standards for the. standards for the of belonging-for example, a member of a religious group may wear a symbol even outside the house of worship because the religion is a part of the person's identity.