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[...]... their resume to a prospective employer Actually, there are five types of cover letters, each designed a little differently and each having a slightly different purpose These are: 0002000 000Importance 1 2 3 4 5 of Cover Letters0 00 Letters to Employers Letters to Search Firms Advertising Response Letters Networking Cover Letters Resume Letters This book will thoroughly familiarize you with each of these... success Your cover letters deserve deliberate and careful attention if you wish to maximize your opportunities in the marketplace This book, if carefully followed, should provide you with a distinct competitive advantage, when it comes to producing high-impact cover letters that will stimulate interest in your employment candidacy TYPES OF COVER LETTERS When most people think about cover letters, they... spend little or no time writing the cover letter that serves as the overlay document that introduces their employment resume and summary of professional credentials This is the print equivalent of wearing a dirty, rumpled, ill-fitting suit over a well-starched, clean, white shirt to the job interview 00 010 00 00 017 5 High-Impact Cover Letters0 00 Let’s face it, the cover letter is the very first thing... am capable of making as a senior member of your manufacturing team Should you agree, I can be reached during office hours at ( 612 ) 737-2 310 or at ( 612 ) 555-67 31 in the evening Sincerely, Elaine D Fisher Elaine D Fisher EDF/rms Enclosure 00 011 000 12 0 Franklin Drive Broomall, PA 19 008 October 29, 2004 Dr Stacey E Evans Vice President Research & Development Elco Plastics, Inc 425 Polymer Drive Greenville,... should enable you to perform the job particularly well The following questions may help you to organize your thoughts on this matter: 1 What are the key problems you will need to solve if you are to be successful in performing your targeted job? 0007000 00 017 5 High-Impact Cover Letters0 00 2 What key knowledge and/or skills will be required in order for you to solve these problems and achieve successful job... these attributes? The sample cover letters contained in this chapter will effectively illustrate how these key accomplishments or important personal traits can be highlighted to your advantage KEY ELEMENTS OF BROADCAST LETTER Review of the sample cover letters provided in this chapter will reveal there are five key elements to effective broadcast cover letter composition: 1 An introductory paragraph... BROADCAST LETTER In the parlance of employment professionals, the cover letter used by job seekers to transmit their resumes to prospective employers is commonly known as a broadcast letter This name comes from use of the letter to broadcast the candidate’s employment availability to a large audience of employers 0005000 00 017 5 High-Impact Cover Letters0 00 The composition of the broadcast letter is extremely... employment candidacy Notice these key elements in the following cover letter samples that have been provided as models for designing your own effective direct-mail cover- letter campaign 0008000 832 Harrington Way Columbia, MD 16 274 January 28, 2003 Mr David R Bradford Director of Marketing Marshall Foods, Inc 10 0 Marshall Place Racine, WI 547 51 Dear Mr Bradford: I am writing to present my credentials for... consideration, based solely on the quality of his or her cover letter alone Further, 43% of survey respondents also reported they view the cover letter as equal to the resume in importance When it comes to running an effective employment campaign, therefore, this data should cause you to sit up and take notice! (Note: A copy of the full survey, which covers both cover letters and resumes can be obtained by contacting... stated, what is included/excluded, what is highlighted/emphasized—all are critical factors impacting cover- letter effectiveness Cover letters that are poorly conceived and fail to give due consideration to these important factors can (and will) prove devastating, causing employers to discard both the cover letter and the companion resume accompanying it As an employment professional, with years of experience, . 000ix000 Contents 1 Importance of Cover Letters 1 2 Letters to Employers 5 3 Letters to Search Firms 47 4 Advertising Response Cover Letters 87 5 Networking Cover Letters 15 1 6 The Resume Letter 19 1 7 Thank-You.