Characters
Introduction: How This Book Came to Be
CHAPTER ONE Childhood: Abandoned and Chosen
CHAPTER TWO Odd Couple: The Two Steves
CHAPTER THREE The Dropout: Turn On, Tune In . . .
CHAPTER FOUR Atari and India: Zen and the Art of Game Design
CHAPTER FIVE The Apple I: Turn On, Boot Up, Jack In . . .
CHAPTER SIX The Apple II: Dawn of a New Age
CHAPTER SEVEN Chrisann and Lisa: He Who Is Abandoned . . .
CHAPTER EIGHT Xerox and Lisa: Graphical User Interfaces
CHAPTER NINE Going Public: A Man of Wealth and Fame
CHAPTER TEN The Mac Is Born: You Say You Want a Revolution
CHAPTER ELEVEN The Reality Distortion Field: Playing by His Own Set of Rules
CHAPTER TWELVE The Design: Real Artists Simplify
CHAPTER THIRTEEN Building the Mac: The Journey Is the Reward
CHAPTER FOURTEEN Enter Sculley: The Pepsi Challenge
CHAPTER FIFTEEN The Launch: A Dent in the Universe
CHAPTER SIXTEEN Gates and Jobs: When Orbits Intersect
CHAPTER SEVENTEEN Icarus: What Goes Up . . .
CHAPTER EIGHTEEN NeXT: Prometheus Unbound
CHAPTER NINETEEN Pixar: Technology Meets Art
CHAPTER TWENTY A Regular Guy: Love Is Just a Four-Letter Word
CHAPTER TWENTY-ONE Family Man: At Home with the Jobs Clan
CHAPTER TWENTY-TWO Toy Story: Buzz and Woody to the Rescue
CHAPTER TWENTY-THREE The Second Coming: What Rough Beast, Its Hour Come Round at Last . . .
CHAPTER TWENTY-FOUR The Restoration: The Loser Now Will Be Later to Win
CHAPTER TWENTY-FIVE Think Different: Jobs as iCEO
CHAPTER TWENTY-SIX Design Principles: The Studio of Jobs and Ive
CHAPTER TWENTY-SEVEN The iMac: Hello (Again)
CHAPTER TWENTY-EIGHT CEO: Still Crazy after All These Years
CHAPTER TWENTY-NINE Apple Stores: Genius Bars and Siena Sandstone
CHAPTER THIRTY The Digital Hub: From iTunes to the iPod
CHAPTER THIRTY-ONE The iTunes Store: I’m the Pied Piper
CHAPTER THIRTY-TWO Music Man: The Sound Track of His Life
CHAPTER THIRTY-THREE Pixar’s Friends: . . . and Foes
CHAPTER THIRTY-FOUR Twenty-first-century Macs: Setting Apple Apart
CHAPTER THIRTY-FIVE Round One: Memento Mori
CHAPTER THIRTY-SIX The iPhone: Three Revolutionary Products in One
CHAPTER THIRTY-SEVEN Round Two: The Cancer Recurs
CHAPTER THIRTY-EIGHT The iPad: Into the Post-PC Era
CHAPTER THIRTY-NINE New Battles: And Echoes of Old Ones
CHAPTER FORTY To Infinity: The Cloud, the Spaceship, and Beyond
CHAPTER FORTY-ONE Round Three: The Twilight Struggle
CHAPTER FORTY-TWO Legacy: The Brightest Heaven of Invention
Acknowledgments
Sources
Notes
Index
Illustration Credits
Photos