Personal Branding: The Ultimate Path To Fame, Wealth And Success

Personal Branding A Semieducational Experience Examining The Ultimate Path To Fame, Wealth And Success An Ambiguous Title A Slightly Misleading And Somewhat Charming Subtitle Which Makes Some Bold Claims When We’re New To The Industry, We Don’t Understand Why These People Are Well Known Once We Discover Who These People Are, We Develop A Tremendous Respect For All That They’ve Accomplished But It Will Give You More Opportunities To Make Yourself A Success Get Outside Your Comfort Zone Talk To Everyone Always Try To Be Humble

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING A SEMI-EDUCATIONAL EXPERIENCE EXAMINING THE ULTIMATE PATH TO FAME, WEALTH AND SUCCESS PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 JOHN O’NOLAN twitter.com/johnonolan RADIIATE head of operations WORDPRESS deputy head of UI group .com .com CLIENTS: WRITING: PROJECTS: PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING A SEMI-EDUCATIONAL EXPERIENCE EXAMINING THE ULTIMATE PATH TO FAME, WEALTH AND SUCCESS PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 AN AMBIGUOUS TITLE A SLIGHTLY MISLEADING AND SOMEWHAT CHARMING SUBTITLE WHICH MAKES SOME BOLD CLAIMS PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 ELLIOT JAY STOCKS JASON SANTA MARIA PAUL BOAG MARK BOULTON CAMERON MOLL ANDY BUDDJEFFREY ZELDMAN ANDY CLARKE RYAN CARSON CHRIS SPOONER JON HICKS TIM VAN DAMME PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 WEB CELEBS (OH NOES!) PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 1 STAGE 1: WHO ARE THESE PEOPLE? When we’re new to the industry, we don’t understand why these people are well known. PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 2 STAGE 2: OMG I LOVE THEM SO MUCH! Once we discover who these people are, we develop a tremendous respect for all that they’ve accomplished. PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 3 STAGE 3: OMG I LOVE THEM SO MUCH! After a while, we fall out of love. We decide that we know better and they are a bunch of attention seeking idiots. We use the five stages of grief to aid us. HATE PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 1. Denial 2. Anger 3. Bargaining 4. Depression 5. Acceptance “These guys know nothing!” “Why can’t they do something worthwhile?” “I’m sure if I do something better, people will like me much more.” “It’s not as easy as I first anticipated.” “Maybe they deserve some credit ” [...]... WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success TIME FOR EXPANSION John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING... // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 “ How did you get so good at personal branding, in so little time?” PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 WHAT IS PERSONAL BRANDING? PERSONAL BRANDING // The Ultimate Path to Fame, Wealth. .. NATURAL DESIRE TO HELP John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 “ We all die The goal isn't to live forever, the goal is to create something that will.” CHUCK PALAHNIUK PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success BUILDING... account and then shit happens.” GARY VAYNERCHUK PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 SO HOW DO YOU BRAND YOURSELF? WHY WOULD YOU WANT TO? PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 2 YEARS AGO: LEFT FULL-TIME EMPLOYMENT Lyrical  Media PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success. .. O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 WHAT PERSONAL BRANDING IS NOT PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 HAVING A BRAND PLAN GOOGLE GRADE RETWEETS GROUP DYNAMICS ORGANIZATIONAL STORYTELLING TWITTER... O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success BE REALLY GOOD AT ONE THING DON’T SETTLE FOR 2ND BEST DO IT DIFFERENTLY John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success 2 HAVING A PERSONALITY John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success PUT A LITTLE BIT OF YOU INTO IT HAVE AN OPINION... Fame, Wealth and Success John O’Nolan // WDC2010 ELLIOT JAY STOCKS PAUL BOAG JON HICKS MARK BOULTON JEFFREY ZELDMAN ANDY BUDD TIM VAN DAMME CHRIS SPOONER JASON SANTA MARIA CAMERON MOLL RYAN CARSON ANDY CLARKE PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success THE 3 ELEMENTS OF A PERSONAL BRAND John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success 1... CORPORATE SUB-BRANDS FAN COUNTS THE ROCKSTAR QUOTIENT PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 HAVING A BRAND PLAN GOOGLE GRADE RETWEETS GROUP DYNAMICS FUCK THAT ORGANIZATIONAL STORYTELLING TWITTER FOLLOWERS SINGULAR IDENTITY CORPORATE SUB-BRANDS FAN COUNTS THE ROCKSTAR QUOTIENT PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan...4 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success John O’Nolan // WDC2010 STAGE 4: TURNS OUT THEY’RE REAL PEOPLE Once we’ve gotten past our frustration, we send them an email and get a friendly response It turns out they’re real people after all 5 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success STAGE 5: ? What happens next is up to you John O’Nolan... to Fame, Wealth and Success 2 HAVING A PERSONALITY John O’Nolan // WDC2010 PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success PUT A LITTLE BIT OF YOU INTO IT HAVE AN OPINION RECOGNISE THE VALUE OF CARING John O’Nolan // WDC2010