Online Advertising Made Simple: Real life answers to top marketer problems

Timing is everything in this business. I want to ensure my brand is in the best possible media environments. Can you tell me where my ads are running? I don’t want my competitors to have an edge… How can I ensure my customers engage with me, and not the competition? I want to interact with my customers where they will be most receptive. How can I engage with my customers on more than just Display? I want to know if my campaign is working? How do I know if my ads are being effective? How can I maximize my reach to inmarket consumers? Guide customers through a series of questions to help them find and purchase the perfect product for them without leaving their favorite site.  Guiders ® are available exclusively through Modern Living Media other ValueClick Media properties. Showcase multiple products, even video, in a single ad  Integrate social media with Twitter and Facebook  Dynamically present promotions and discounts  Capture email addresses and other form data

Denise Zaraya February 15 th , 2011 Behr Paint Home & Garden enthusiasts than just about everyone How can I make sure enough of my customers are seeing my ads? N o 2 Unique Visitors in our Network 10.6 Million GENDER DEMOGRAPHICS C O M P E T I T I V E A D V A N T A G E DIY Network About.com H&G Better Homes & Gardens Shelterpop Do It Yourself.com HGTV iVillage H&G eHow H&G MODERN LIVING MEDIA Haven Home Media 54% Female 7.3 M 46% 3.3M AGE 18-34 year olds 4M 45-64 year olds 2.9 M HOUSEHOLD INCOME $25-$50k 3 M $50-$100k 2.1 M $100k+ 2.2 M Reaching More 35-44 year olds 1.8 M Source: comScore Media Metrix & Plan Metrix, March 2011 1.8 M 2.5 M 2.5 M 2.6 M 2.7 M 6 M 6.8 M 8.8 M 10.6 M 11.9 M The fastest growing H&G network…we’ve grown 43% since Jan. 2010! Our Median Age is 39! 3 Home and Garden Heavy Spenders in Remodeling 1.8 M 11.8 M 1.7 M .8 M .5 M .2 M .2 M .3 M Replaced Plumbing Fixtures 1.4 M 9.3 M 1.1 M 1.1 M .3 M .2 M .2 M .4 M Painted Interior or Exterior 3.3 M 23.9 M 2.9 M 1.6 M .8 M .8 M .4 M 1 M Remodeled Kitchen or Bath 1.6 M 12.2 M 1.6 M 1.2 M .5 M .01 M .2 M .5 M Installed Flooring 1.1 M 7.5 M 1 M .06 M .4 M . .2 M .3 M Bought Appliances 1.9 M 21.7 M 1.6 M .9 M .9 M .4 M .3 M .8 M Bought Furniture 1.2 M 16.5 M 1.2 M .5 M .4 M 244 .3 M .5 M Home and Garden Enthusiasts in the right environments! Reaching More N o Source: comScore Plan Metrix, Nov. 2010 How can I make sure enough of my customers are seeing my ads? Home & Garden advertisers need answered… The Top 5 Questions 4 Timing is everything in this business. I want to ensure my brand is in the best possible media environments. Can you tell me where my ads are running? I don’t want my competitors to have an edge… How can I ensure my customers engage with me, and not the competition? I want to interact with my customers where they will be most receptive. How can I engage with my customers on more than just Display? I want to know if my campaign is working? How do I know if my ads are being effective? How can I maximize my reach to in-market consumers? N o N o N o N o N o Question 1 5 Timing is everything in this business. How can I maximize my reach to in-market consumers? N o 6 How can I maximize my reach to in-market consumers? N o We make sure your ads get in front of your audience Targeted Solutions Recommendations for Behr We believe these attributes make up potential Behr customers! And we reach millions of ‘em. Moms 3.6 M Newlyweds 2.3 M 4.1 M Loves Remodeling Searched for home goods online 3.2 M .5 M Just purchased house *comScore PlanMetrix, Dec. ‘10 Granular Targeting v Reach home enthusiasts while they’re in project planning mode and are seeking information, tips & ideas on their project. Right where you want them Premium Placements Align your brand with content specific to Kitchen Remodeling & Bath Remodeling with a focus on Faucet content Project-based Targeting 7 Reach in-market home enthusiasts How can I maximize my reach to in-market consumers? N o v Paint-projects come in all shapes and sizes. Luckily, so does our audience! Recommendations for Behr Modern Living is 46% more likely to reach bathroom remodelers and 88% more likely to reach kitchen remodelers Living Room Bathroom Furniture Refinishing Outdoor Siding Deck Remodeling Audience Targeting 8 How can I maximize my reach to in-market consumers? N o Using the right data to find your audience Requires making intelligent decisions with massive amounts of data. We blend our proprietary data with the best 3rd party providers to make complete customer profiles. Finding your customers… When you use data to ask the right questions about your audience, you can get informed answers about your audience. *comScore PlanMetrix, March 2011 Recommendations for Behr A U D I E N C E A T T R I B U T E S Searched for Home Goods Online . . . . . 3.5M – 120 Index Recently bought Home Goods in Store. . . .5M – 111 Index Home Remodeling Project Last Year . . . . . 4.6M –150 Index Own a Home . . . . . . . . . . . . . . . . . . . . . . . . . 6.7M – 123 Index Likely to have a baby . . . . . . . . . . . . . . . . . . 1M – 115 Index Consider themselves stylish. . . . . . . . . . . . . 2.5M – 110 Index 3.1 Million Motivated Moms on the Modern Living 9 I want to ensure my brand is in the best possible media environments. Can you tell me where my ads are running? N o Question 2 v v We keep only the highest quality publishers in our network N o 10 Your brand is important to us. That’s why we hand- selected 50 publishers for relevancy, quality and audience composition. We’ve made a conscious decision to limit our network’s size so we can guarantee quality. Hand-Selected with Love Premium Placements Where you are on the page is as important as how much. Our publishers are selected for their ability to provide advertisers prime real estate. We make sure you’re ads aren’t buried where no one will see them! Endemic Home & Garden Sites Transparency is more than a site list to us. We work with our advertisers to determine the best placements for your campaign objectives and with 3 rd party verification companies to give you the peace of mind you deserve. Only the Best Can you tell me where my ads are running? [...]... Turn your customers into brand advocates with Facebook ads that drive Likes and create passion in your product Go to the top of the list v Got at app? Push it to the top of the App Store with Cost-Per-Install campaigns 
 No 18 Question 5 No People are clicking on ads less and less… If I’m not measuring just CTR, how do I know if my ads are being effective? 19 Behind the Stats Get the real story of your... Advertise to customers on-the-go with Mobile Mobile when you need it Advertise on Home & Garden apps and the mobile web to reach your customers away from their computers on Smartphones and the iPad!  300 x 50  300 x 250  Video Units   v Mobile Rich Media App Promotion Stellar Apps Get on these primo apps and in front of your customers GREAT MOBILE APPS vv Remodelista No How can I engage with my customers... 100% Share of Voice v Need to make sure your brand or product is seen, and not the competition? With our 100% SOV programs, own your audience, and shut out the competition SOV RECOMMENDATIONS Top 5 H&G Site With Tim Carter With Jamie Moore Dave Vandervort No How can I ensure my customers engage with me, and not the competition? 12 Question 4 No I want to interact with my customers where they’ll be the... v How can I engage with my customers on more than just Display? 14 Get More Views Show off your pre-roll and videos to your ideal customers Be a Scene Stealer Place your in-banner or pre-roll video on our network of premium publishers selected for video placements Sample Video Sites for Behr These great sites have been selected for video v No How can I engage with my customers on more than just Display?...Question 3 No I don’t want my competitors to have an edge… How can I ensure my customers engage with me, and not the competition? 11 Getting an Edge Exclusive Sponsorships you can’t get anywhere else Be loud when you need it most Create high impact, high visibility campaigns during seasonal promotions, product launches and more with exclusive inventory opportunities on highly relevant sites... Question 4 No I want to interact with my customers where they’ll be the most receptive… How can I engage with my customers on more than just Display? 13 More Interesting Ads Rich Media that’s so much more than Display Help your customers with Guiders®  Guide customers through a series of questions to help them find and purchase the perfect product for them without leaving their favorite site  Guiders® are... Shui Compass 16 Enhance your List Build your customer database with qualified leads Lead Generation  v Drive requests for catalogs, build your database, and drive leads on a cost per basis when customers register on endemic sites Co-registration Sample Sites Buy leads when you need them via great consumer sites vv #X in H&G No How can I engage with my customers on more than just Display? #X in H&G BEHR... Attitudes & Favorability No  Purchase Intent  Product Preference If I’m not measuring just CTR, how do I know if my ads are being effective? 20 Thank you for your time! Behr Paint Denise Zaraya Director Vertical Strategies 646 439-2644 dzaraya@modernlivingmedia.com