Krital water
PRODUCT REPOSITIONING WATER BOTTLE KRISTAL PRESENTOR: GROUP 1 OUT LINE 1. INTRODUCE ABOUT KRISTAL 2. THE ANALYSIS SWOT 3. STRATEGY INTRODUCE KRISTAL KRISTAL IS A BOTTLE WATER PRODUCT KRISTAL IS MANUFACTURED BY HAMILTON FOOD AND DRINK PRODUCT KRISTAL IS GOOD FOR HEALTH “THERE IS NO PURER DRINK IN THE WORLD” THE ANALYSIS SWOT THE ANALYSIS SWOT - STRENGTH KRISTAL IS PRODUCT THAT GOOD FOR HEALTH THE BOTTLE DESIGN IS IMPRESSIVE THE ANALYSIS SWOT - WEAKNESS THE PRICE IS HIGH LACK OF DIVERSITY PRODUCTS UNSUCESSFUL IN DISTRIBUTIONS LOT OF COMPETITORS IN WATER SEGMENT THE ANALYSIS SWOT - OPPORTUNITIES CONSUMERS INTERESTED IN PRODUCT WHICH IS GOOD FOR HEALTH COULD EXTEND THE PRODUCT TO OVERSEA THERE IS OFTEN COMPETITOR HAVE THE SAME PRODUCT IN THE MARKET NATURAL WATER IS ENDLESS THE ANALYSIS SWOT - THREAT EXISTING A STRONG COMPETITOR IN THE SAME MARKET DOWNTURN IN ECONOMY MAY MEAN PEOPLE ARE SPENDING LESS CLIMATE CHANGE THE DEMAND OF CONSUMERS ABOUT THE QUALITY PRODUCT IS INCREASING THE ANALYSIS SWOT S TO W - KRISTAL IS PRODUCT THAT GOOD FOR HEALTH -THE BOTTLE DESIGN IS IMPRESSIVE - THE PRICE IS HIGHT - LACK OF DIVERSITY PRODUCTS - UNSUCESSFUL IN DISTRIBUTIONS - LOT OF COMPETITORS IN WATER SEGMENT - EXISTING A STRONG COMPETITOR IN THE SAME MARKET - DOWNTURN IN ECONOMY MAY MEAN PEOPLE ARE SPENDING LESS - CLIMATE CHANGE - THE DEMAND OF CONSUMERS ABOUT THE QUALITY PRODUCT IS INCREASING - NOWADAY, CONSUMERS INTERESTED IN PRODUCT WHICH IS GOOD FOR HEALTH - COULD EXTEND THE PRODUCT TO OVERSEA - THERE IS OFTEN COMPETITOR HAVE THE SAME PRODUCT IN THE MARKET -NATURAL WATER IS ENDLESS -PRODUCTION TECHNOLOGY IS MODERN STRATEGY 1. PRODUCTS 2. PRICE 3. PLACE 4. PROMOTION 123doc.vn