phuong heo2

Krital water

PRODUCT REPOSITIONING WATER BOTTLE KRISTAL PRESENTOR: GROUP 1 OUT LINE 1. INTRODUCE ABOUT KRISTAL 2. THE ANALYSIS SWOT 3. STRATEGY INTRODUCE KRISTAL  KRISTAL IS A BOTTLE WATER PRODUCT  KRISTAL IS MANUFACTURED BY HAMILTON FOOD AND DRINK PRODUCT  KRISTAL IS GOOD FOR HEALTH  “THERE IS NO PURER DRINK IN THE WORLD” THE ANALYSIS SWOT THE ANALYSIS SWOT - STRENGTH  KRISTAL IS PRODUCT THAT GOOD FOR HEALTH  THE BOTTLE DESIGN IS IMPRESSIVE THE ANALYSIS SWOT - WEAKNESS  THE PRICE IS HIGH  LACK OF DIVERSITY PRODUCTS  UNSUCESSFUL IN DISTRIBUTIONS  LOT OF COMPETITORS IN WATER SEGMENT THE ANALYSIS SWOT - OPPORTUNITIES  CONSUMERS INTERESTED IN PRODUCT WHICH IS GOOD FOR HEALTH  COULD EXTEND THE PRODUCT TO OVERSEA  THERE IS OFTEN COMPETITOR HAVE THE SAME PRODUCT IN THE MARKET  NATURAL WATER IS ENDLESS THE ANALYSIS SWOT - THREAT  EXISTING A STRONG COMPETITOR IN THE SAME MARKET  DOWNTURN IN ECONOMY MAY MEAN PEOPLE ARE SPENDING LESS  CLIMATE CHANGE  THE DEMAND OF CONSUMERS ABOUT THE QUALITY PRODUCT IS INCREASING THE ANALYSIS SWOT S TO W - KRISTAL IS PRODUCT THAT GOOD FOR HEALTH -THE BOTTLE DESIGN IS IMPRESSIVE - THE PRICE IS HIGHT - LACK OF DIVERSITY PRODUCTS - UNSUCESSFUL IN DISTRIBUTIONS - LOT OF COMPETITORS IN WATER SEGMENT - EXISTING A STRONG COMPETITOR IN THE SAME MARKET - DOWNTURN IN ECONOMY MAY MEAN PEOPLE ARE SPENDING LESS - CLIMATE CHANGE - THE DEMAND OF CONSUMERS ABOUT THE QUALITY PRODUCT IS INCREASING - NOWADAY, CONSUMERS INTERESTED IN PRODUCT WHICH IS GOOD FOR HEALTH - COULD EXTEND THE PRODUCT TO OVERSEA - THERE IS OFTEN COMPETITOR HAVE THE SAME PRODUCT IN THE MARKET -NATURAL WATER IS ENDLESS -PRODUCTION TECHNOLOGY IS MODERN STRATEGY 1. PRODUCTS 2. PRICE 3. PLACE 4. PROMOTION 123doc.vn