Remote Research Definition: Research where the participant is not sharing physical space with the researcher. When does remote fail? Bandwidth, Translation. It’s expensive and difficult to do live. Faces Most users don’t have webcams. Webcams are a little invasive. use Agencies when: No website access or People whine about firsttime visitors or Higher budget or Online recruiting failed
Trang 1REMOTE DESIGN RESEARCH
Trang 5I’M NATE BOLT
ROBOTIC DOG TREATS
Trang 9#ixd10 #Remote
Trang 10SO ANYWAY WHAT’s UP WITH YOU?
Trang 11THE REMOTE
DESIGN RESEARCH
Trang 15Remote Research
Definition:
Research where the participant is not
Trang 16THE WHOLE
REMOTE
Trang 18Native Environment
Trang 19Real Time
Trang 20I’ll trade you time
Trang 21Involved Observers
Trang 24Bandwidth
Trang 25Translation
Trang 26Minors
Consent is a bear.
Trang 27Faces
Trang 28Designing
Trang 33Change on the fly
“No one seems engaged in the laptop customizer”
Trang 47CommunicationReliableCan be expensive for internationalConference calls needed for observersThe PastphoneCheap or free
Harder for users
Trang 51Recruiting
Trang 52Recruiting Options
Grab someone in the hallway
Grab someone who isn’t directly involved in your project
IM your friends for a quick lookPanels and recruiting agencies
Real customers from marketing listsSite intercepts
Trang 53Gold Standard
Live recruiting
Trang 55use Ethnio when
Website accessSome budget
Trang 56use forms when
Trang 58Customer lists
Sub-segments
Trang 61Live Recruiting Math
Target: 6 recruits/hour
Allow for: 1% response (low average)
Trang 69WILL YOU BE ABLE TO TAKE
Trang 70WILL YOU HELP ME GET THE PLUG-IN
Trang 71WILL THIS WORK IF I HAVE AFIREWALL/PROXY/STRICT IT
Trang 73Advanced Techniques
Trang 74OXYMORON?
Trang 75hybrid studies
Numbers actually do lie sometimesAnd they don’t tell you the why
Trang 77Advanced Techniques
One to many moderation
Trang 78Burn the script