Internet: The first mass medium where the production tool is the same as the consumption tool. This changes everything. It’s not about distribution anymore. The essence of the web (formerly known as Web 2.0): people want to create, not just consume people want to share it’s all about the network effect ======= Search is shifting from algorithmbased search to socialpowered search.
Old Media vs. New Media Hi! I’m Bart. I work at web agency Netlash. and a few other companies: Old Media vs. New Media Inspiration Session for Concentra - 15/12/2009 Hey media folks What are you looking for? [...]... content farms in local markets (Like Belgium.) But you can’t beat these guys with 10 articles a day You will have to go *all out* on quantity And assume your public is just cattle (There’s an ethical issue.) Is it the media s job to deliver the quality of content? Professionalism vs Passion Journalist: knows a lot about the process (journalism), but not about the topic Amateur: is passionate about the... 2 Distribution 3 Information 4 News 5 Community 1 Content 2 Distribution 3 Information 4 News 5 Community Is it the media s job to deliver the quantity of content? Content farms www.answers.com 83 mio visitors in sept ‘09 1.9 mio USD revenue in sept ‘09 38 mio webpages www.demandmedia.com pays 200 USD for 10 videos creates 4000 articles a day 4000 a day 4000 Opportunity or threat? I believe there’s... topic Amateur: is passionate about the topic, but doesn’t know the process You can’t beat these guys with a well-written superficial story You will have to go *all out* on quality My opinion: * Go horizontal (very horizontal) * Go vertical (very vertical) * Go niche (very niche) 1 Content 2 Distribution 3 Information 4 News 5 Community