Cross-cultural conflicts
Group 1: Le Thu Ha Pham Nguyen Phuong Linh Nguyen Hong Linh Phan Quynh Anh Tran Dang Khoa Nguyen Thi Hong Hoa Cross-Cultural conflicts in the Corning–Vitro Joint venture Case summary Vitro company Mexican company Concentrated product line: drinkware Long successful history in joining venture Case Summary Corning Inc. Oven-ready glassware provider American company Fiber optics, environmental products, laboratory services Long successful history in joining venture Joint 50 ventures and failed only 9 Ex: succesdfully allied with Pyrex, Samsung, Mistubishi Case summary Vitro company Corning Inc. - Corporate cultures - Customer-oriented philosophies. ? ? ? ? ? ? ? ? ? ?? ? ? Problems • The language bias and diverse ways of communication. Two languages are used (Mexico & American) Mexicans prefer to communicate in an implicit way; Corning would like to express in an explicit way • Different sale approach between Vitro and Corning Problems Solutions • Corning should be more humble in order to adopt with a new environment & culture • Immediately conduct an appraisal or hold up a meeting including CEO or managers from two companies to discuss frankly their friction • Organizing a special training course about the foreign culture • Try working in their partner's style in a short time 1. cross-cultural conflict is the main reason for the joint venture’s failure between Mexico's Vitro and America's Corning 2. We might have a successful co-operation in business if both companies could stay together and discuss smoothly their clashes 3. it is crucial for any multinational companies to have a thorough knowledge of its partner’s culture before entering into a joint venture 123doc.vn