PHP 5 e-commerce Development- P4 potx

Table of Contents [ x ] Sitemap and webmaster tools 299 Off-site SEO 300 Customer retention 300 Newsletters 301 Social features 301 Coupons and voucher codes 301 Summary 302 Appendix A: Interacting with Web Services 303 Google products 303 Adding the feed to the Google merchant center 304 Setting an update schedule 304 Creating the feed 304 Product feed controller 305 Other useful link 306 Alternative—Google Base Data API 306 Others 306 Google Analytics 306 Signing up 307 Tracking e-commerce 307 Add transaction 307 Add item 308 Track transaction 308 Further reading 309 Other services 309 Amazon 309 eBay 309 More to come 310 Summary 310 Appendix B: Downloadable Products 311 Extending products 311 Extending the payment and administration areas 312 Access database 312 Providing access 313 Rescinding access 314 Centralized download area 315 What else is needed? 315 Summary 316 This material is copyright and is licensed for the sole use by jackie tracey on 23rd February 2010 953 Quincy Drive, , Brick, , 08724 Table of Contents [ xi ] Appendix C: Cookbook 317 Authentication reminders 317 Help! I forgot my password! 317 Generate the reset key, update the user record, and e-mail the customer 318 Reset the password 318 Help! I forgot my username! 319 E-mailing customers 319 Integrating Campaign Monitor 320 Integrating reCAPTCHA 320 On the registration page 321 When processing the registration 321 Tweeting about happy customers 321 Other uses 322 Summary 323 Index 325 This material is copyright and is licensed for the sole use by jackie tracey on 23rd February 2010 953 Quincy Drive, , Brick, , 08724 This material is copyright and is licensed for the sole use by jackie tracey on 23rd February 2010 953 Quincy Drive, , Brick, , 08724 Preface The popularity of online shopping has increased dramatically over the past few years. There are plenty of options available if you not are planning to build your own e-commerce solution, but sometimes it's better to use your own solutions. It may be easy to nd an e-commerce system but when it comes to extending it or using it, you might come across a lot of difculties. This book will show you how to create your own PHP framework that can be extended and used with ease, particularly for e-commerce sites. Using this framework you will be able to display and manage products, customize products, create wish lists, make recommendations to customers based on previous purchases, send e-mail notications when certain products are in stock, rate the products online, and much more. This book helps you build a Model-View-Controller style framework, which is then used to put together an e-commerce application. The framework contains template management, database management, and user authentication management. With core functionality in place, e-commerce-focused features are gradually added to the framework including products, categories, customizable products with different variations and customer input, wish lists, recommendations, the shopping basket, and a complete order process. At the end of the book, you will have an e-commerce architecture that will take you from viewing or searching for products and adding them to your basket, through the checkout process and making payment for your order to your order being dispatched. Focus is placed on exibility, so that the framework can be extended as the needs of a particular store change, as illustrated by one of the appendices, which goes through the process of modifying the store to sell downloadable products, as well as physical ones. This material is copyright and is licensed for the sole use by jackie tracey on 23rd February 2010 953 Quincy Drive, , Brick, , 08724 Preface [ 2 ] Supplementary information, such as how to market and promote an online store, in addition to taking regular backups and performing maintenance is also covered, ensuring you have every chance of success with your own e-commerce framework-backed store. What this book covers Chapter 1, PHP e-commerce, looks into the growing need and use of e-commerce, including various popular online retailers, and discusses what we are going to do throughout the book, and why. Chapter 2, Planning our Framework, introduces you to several key architectural patterns, including MVC, Registry, and Singleton, as we develop the structure and core functionality for our framework including template management, database management, and user authentication. Chapter 3, Products and Categories, takes a step further and demonstrates how to display and categorize products within our framework for our customers. Chapter 4, Product Variations and User Uploads, moves on to enhancing the standard product listings with customizable products, product variations, and allowing customers to upload les with their orders. Chapter 5, Enhancing the User Experience, discusses tips and tricks to enhance user experience by looking at search, product ltering, providing wish lists, sending e-mail notications, and other useful enhancements for our customers. Chapter 6, The Shopping Basket, demonstrates how to structure, build, and manage the shopping basket supporting both standard and customized products. Chapter 7, The Checkout and Order Process, looks at the checkout and order process implemented by some of the popular e-stores and their pros and cons, to chalk out the process for our own framework. Chapter 8, Shipping and Taxes, focuses on calculating shipping costs based on different methods, integrating third-party shipping APIs, sending shipping and tracking notications on orders, and integrating tax costs into our system. Chapter 9, Discounts, Vouchers, and Referrals, aims at extending our framework to encourage new customers and orders by promoting our store through discount codes, purchasable vouchers, and referral discounts. Chapter 10, Checkout, ties everything together, as most of our checkout functionality is already in place, and extends our order process to leave our customers with a conrmed order, ready for their payment. This material is copyright and is licensed for the sole use by jackie tracey on 23rd February 2010 953 Quincy Drive, , Brick, , 08724 . every chance of success with your own e-commerce framework-backed store. What this book covers Chapter 1, PHP e-commerce, looks into the growing need and use of e-commerce, including various popular. 314 Centralized download area 3 15 What else is needed? 3 15 Summary 316 This material is copyright and is licensed for the sole use by jackie tracey on 23rd February 2010 953 Quincy Drive, , Brick,. customers 321 Other uses 322 Summary 323 Index 3 25 This material is copyright and is licensed for the sole use by jackie tracey on 23rd February 2010 953 Quincy Drive, , Brick, , 08724 This material