mms technologies usage and business models

[...]... to give you a broad overview of the many business models, technologies and services of Multimedia Messaging Services (MMSs) In the process we try to show how technologies and standards impact the business models of players across the value chain, and how existing and new business models and usage scenarios also drive the development of new technologies and standards Specifically, the book is organized... component, from the MMS server/relay, the database interactions, network interoper- xviii HOW THIS BOOK IS ORGANIZED ability and operation with billing and accounting systems The chapter covers billing systems and the methods in which MMS will rate and charge for usage, as it is felt this is a significant and important topic for operators and service providers Having an understanding of the standards available... content providers, handset manufacturers and equipment providers HOW THIS BOOK IS ORGANIZED PART II xvii THE TECHNOLOGIES OF MULTIMEDIA MESSAGING Chapter 3 A Standards-based Approach Chapter 3 starts with an introduction to the major standards activities that underpin the implementation of MMS and follows on with an overview of the main MMS and WAP (Wireless Application Protocol) standards Rather than... network elements 5.2.1 MMS relay/server 5.3 Persistent network-based storage 5.3.1 MMS user databases and Home Location Register (HLR) 5.3.2 Billing system 5.3.3 External servers 5.4 MMSC Network interfaces 5.4.1 MM3: MMS relay/server–external servers 5.4.2 MM4: interworking of different MMSEs 5.4.3 MM5: MMS relay/server–HLR 5.4.4 MM6: MMS relay/server MMS user databases 5.4.5 MM8: MMS relay/server–billing... achieved over 7 million handset subscribers by 2002 (www.vodafone.com media centre) In writing this book, our objective is to highlight the impact of MMS on the infrastructure and business models of mobile operators, service providers and content providers The effect on business models is directly related to the usability and ease of configuration of the service, not forgetting the pricing and billing strategy... in terms of services, usage scenarios, players and business models Chapter 2 The Multimedia Messaging Value Chain In Chapter 2 we take a look at the many different categories of players found across the multimedia messaging value chain We try to understand the context within which they operate, and how the threats and opportunities of multimedia messaging impact their business models This includes a... three parts PART I MOBILE MESSAGING BUSINESS CHALLENGES Chapter 1 Multimedia Messaging Overview Here, we attempt to understand the MMS proposition We take a look at some of the services and business models of different players across the value chain In the process, we review the drivers behind MMS and explain how they differ from the Short Message Service (SMS) and the Enhanced Message Service (EMS)... simple graphics and sounds, to other mobile phone users; MMS enables mobile phone users to send formatted text messages (theoretically of any length), plus graphics, photographic images, and audio and video content, to other mobile phone users and to email users The EMS and MMS are specifications being developed by the 3G Partnership Project (3GPP) and the technical realizations of MMS are prepared... the pieces come together We begin by looking at MMSs available today Our discussion covers both consumer services and business applications Here, we review mobile portals as well as a number of specific services such as locationbased services, retailing and mobile entertainment In each case we look at emerging usage scenarios and business opportunities and compare the approaches taken by different players... Messaging Service (MMS) is the evolution of basic text messaging services into a wide range of multimedia content and services delivered to a mobile device It involves new and existing technologies, promises innovative services and is supported by proven business models It is quite different from traditional Internet services as its integration with billing systems allows for per message billing and premium . alt="" MMS Technologies, Usage and Business Models Daniel Ralph BTexact Technologies, Ipswich, UK Paul Graham eServGlobal, Ipswich, UK MMS Technologies, Usage and Business Models MMS Technologies, . Services (MMSs). In the process we try to show how technologies and standards impact the business models of players across the value chain, and how existing and new business models and usage scenarios. is an MMSC? 68 3.5 Basic functionality of an MMSC 70 3.6 MMS addressing models 71 3.6.1 Multimedia Messaging Service Environment 72 3.6.1.1 MMSNA 72 3.6.1.2 MMS relay/server 73 3.6.1.3 MMS user