doing business online using microsoft bcentral

Course Number: 1933A Released: 10/2000 Delivery Guide Doing Business Online Using Microsoft bCentral Part Number: X05-99672 Information in this document is subject to change without notice. The names of companies, products, people, characters, and/or data mentioned herein are fictitious and are in no way intended to represent any real individual, company, product, or event, unless otherwise noted. Complying with all applicable copyright laws is the responsibility of the user. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of Microsoft Corporation. If, however, your only means of access is electronic, permission to print one copy is hereby granted. Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property.  2000 Microsoft Corporation. All rights reserved. Microsoft, BackOffice, bCentral, FrontPage, Hotmail, LinkExchange, MS-DOS, MSN, PowerPoint, Windows, Windows Media Player, and Windows NT are either registered trademarks or trademarks of Microsoft Corporation in the U.S.A. and/or other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. Development Lead: P.M. Murali (NIIT) Instructional Designers: Sangeeta Nair (NIIT), Vijayalakshmi Narayanaswamy, (NIIT) Technical Contributors: Scott Swigart (3 Leaf Solutions, LLC); Gary Gumbiner (Great Barrier Technologies) Program Manager: Steve Merrill Graphic Artist: Scott Serna (Creative Assets) Editing Manager: Lynette Skinner Editor: Dennis Rea Copy Editor: Ed Casper (S&T Consulting) Publications Manager: Miracle Davis Test Manager Eric Myers CD Build Specialist: Jenny Boe; Eric Wagoner Production Coordinator: Marlene Lambert (Online Training Solutions, Inc.); Susie Bayers (Online Training Solutions, Inc.) Manufacturing Manager: Bo Galford Manufacturing Support: Laura King General Manager: Robert Stewart Course Number: 1933A Part Number: X05-99672 Released: 10/2000 Doing Business Online Using Microsoft bCentral iii Contents Introduction Course Materials 2 Prerequisites 3 Course Outline 4 Course Outline (continued) 6 Setup 8 Microsoft Certified Professional Program 9 Facilities 11 Module 1: Introduction to Microsoft bCentral Overview 1 E-Commerce with Microsoft bCentral 2 Services in Microsoft bCentral 4 Components of E-Commerce Web Sites 6 Methods of Implementing Security on bCentral Web Sites 9 Review 11 Module 2: Creating and Customizing E-Commerce Web Sites Overview 1 Benefits of Using Site Manager 2 Signing Up for Site Manager 4 Creating the Home Page of a Web Site 6 Customizing the Home Page 7 Lab 2: Creating and Customizing a Home Page Using Site Manager 15 Review 20 Module 3: Building an E-Commerce Web Site Overview 1 Adding Pages to the Web Site 2 Adding E-Commerce Functionality 7 Lab 3: Building the E-Commerce Functionality 13 Review 22 Module 4: Customizing Web Pages Using Microsoft FrontPage 2000 Overview 1 An Introduction to Microsoft FrontPage 2000 2 Opening a Web Site in Microsoft FrontPage 2000 4 Customizing a Web Site Using Microsoft FrontPage 2000 6 Saving a Web Site Locally 20 Publishing a Local Copy of a Web Site in Site Manager 21 Lab 4: Customizing Web Pages Using Microsoft FrontPage 2000 22 Review 28 Module 5: Promoting Your Web Site Overview 1 Making Your Web Site Accessible 2 Signing Up for Traffic Builder 7 Using SubmitIt! to Submit Your E-Commerce Web Site 9 Lab 5: Using SubmitIt! to Submit Web Sites 17 Review 21 iv Doing Business Online Using Microsoft bCentral Module 6: Advertising Your E-Commerce Web Site Overview 1 Advertising Web Sites 3 The Banner Network Service: An Introduction 7 Using Banner Network to Advertise Your Web Site 8 Lab 6: Using Banner Network to Advertise Your Web Site 20 Review 26 Module 7: Managing Mailing Lists Overview 1 Introducing the ListBot Service 3 Types of Lists 5 Creating a List in ListBot 7 Managing Lists 9 Managing List Members 14 Managing Messages 18 Viewing Reports on Lists Created in ListBot 22 Lab 7: Managing Mailing Lists 23 Review 30 Module 8: Setting Up Affiliate Programs Overview 1 An Introduction to Affiliate Programs 2 Terms Associated with Affiliate Programs 4 Using Microsoft bCentral Services as an Affiliate Partner 5 Using Microsoft bCentral Services as an Advertiser 11 Creating an Affiliate Program 12 Managing an Affiliate Program 13 Viewing and Interpreting Reports Generated by ClickTrade 18 Review 19 Module 9: Checking Web Site Ranking Overview 1 Introducing the PositionAgent Service 2 Using PositionAgent to Check Web Site Ranking 3 Interpreting Reports Generated from Search Engines 4 Review 6 Module 10: Summing It All Up Overview 1 Planning an E-Commerce Web Site 2 Sequence of Use of bCentral Services 4 Site Creation Phase 5 Site Promotion Tips 9 Doing Business Online Using Microsoft bCentral v About This Course This section provides you with a brief description of the course, audience, suggested prerequisites, and course objectives. Description This course provides students with the knowledge and skills necessary to create, customize, and promote e-commerce Web sites for small and medium-size businesses by using the services and tools in the Microsoft ® bCentral ™ portal. Audience This course is intended primarily for people who want to create base-level Web sites, add features to enable the sites for e-commerce, and then promote the sites. The secondary audience for this course consists of owners of small or medium- size businesses who already have e-commerce Web sites and want to add e- commerce features and use the bCentral site-promotion services to promote their sites. Student Prerequisites This course requires that students meet the following prerequisites: ! Familiarity with the use of Microsoft Windows ® applications and Internet browsers ! Experience creating simple Web pages by using Microsoft FrontPage ® 2000 Course Objectives After completing this course, students will be able to: ! Describe the features and components of an e-commerce Web site. ! Create a base-level e-commerce Web site by using the Microsoft bCentral site creation services. ! Customize the site by using Microsoft FrontPage 2000. ! Promote the site by using the Microsoft bCentral site promotion tools. ! Measure the popularity of the site. vi Doing Business Online Using Microsoft bCentral Course Timing The following schedule is an estimate of the course timing. Your timing may vary. Day 1 Start End Module 9:00 9:30 Introduction 9:30 10:20 Module 1: Introduction to Microsoft bCentral 10:20 10:30 Break 10:30 12:00 Module 2: Creating and Customizing E-Commerce Web Sites 12:00 1:00 Lunch 1:00 1:30 Lab 2: Creating and Customizing a Home Page Using Site Manager 1:30 1:40 Break 1:40 3:00 Module 3: Building an E-Commerce Web Site 3:00 3:45 Lab 3: Building the E-Commerce Functionality 3:45 4:00 Break 4:00 5:00 Module 4: Customizing Web Pages Using Microsoft FrontPage 2000 Day 2 Start End Module 9:00 9:30 Day 1 review 9:30 10:45 Module 4: Customizing Web Pages Using Microsoft FrontPage 2000 (continued) 10:45 11:45 Lab 4: Customizing Web Pages Using Microsoft FrontPage 2000 11:45 12:45 Lunch 12:45 1:45 Module 5: Promoting Your Web Site 1:45 2:15 Lab 5: Using SubmitIt! to Submit Web Sites 2:15 2:30 Break 2:30 3:45 Module 6: Advertising Your E-Commerce Web Site 3:45 4:00 Break 4:00 4:40 Lab 6: Using Banner Network to Advertise Your Web Site Doing Business Online Using Microsoft bCentral vii Day 3 Start End Module 9:00 9:30 Day 2 review 9:30 11:30 Module 7: Managing Mailing Lists 11:30 11:40 Break 11:40 12:40 Lab 7: Managing Mailing Lists 12:40 1:40 Lunch 1:40 3:00 Module 8: Setting Up Affiliate Programs 3:00 3:10 Break 3:10 3:30 Module 9: Checking Web Site Ranking 3:30 4:00 Module 10: Summing It All Up viii Doing Business Online Using Microsoft bCentral Trainer Materials Compact Disc Contents The Trainer Materials compact disc contains the following files and folders: ! Autorun.exe. When the CD is inserted into the CD-ROM drive, or when you double-click the autorun.exe file, this file opens the CD and allows you to browse the Student Materials or Trainer Materials CD, or install Microsoft Internet Explorer. ! Default.htm. This file opens the Trainer Materials Web page. ! Readme.txt. This file contains a description of the compact disc contents and setup instructions in ASCII format (non–Microsoft Word document). ! 1933A_sg.doc. This file is the Classroom Setup Guide. It contains a description of classroom requirements, classroom configuration, and classroom setup instructions. ! StudentCD. This folder contains the Web page that provides students with links to resources pertaining to this course, including additional reading, review and lab answers, lab files, multimedia presentations, and course- related Web sites. ! Errorlog. This folder contains a template that is used to record any errors and corrections that you find in the course. ! Fonts. This folder contains fonts that are required to view the Microsoft PowerPoint ® presentation and Web-based materials. ! Mplayer. This folder contains files that are required to install Microsoft Windows Media ™ Player. ! Powerpnt. This folder contains the PowerPoint slides that are used in this course. ! Pptview. This folder contains the PowerPoint Viewer, which is used to display the PowerPoint slides. ! Webfiles. This folder contains the files that are required in order to view the course Web page. To open the Web page, open Windows Explorer, and in the root directory of the compact disc, double-click Default.htm or Autorun.exe. Doing Business Online Using Microsoft bCentral ix Student Materials Compact Disc Contents The Student Materials compact disc contains the following files and folders: ! Autorun.exe. When the CD is inserted into the CD-ROM drive, or when you double-click the autorun.exe file, this file opens the CD and allows you to browse the Student Materials CD or install Microsoft Internet Explorer. ! Default.htm. This file opens the Student Materials Web page. It provides you with resources pertaining to this course, including additional reading, review and lab answers, lab files, multimedia presentations, and course- related Web sites. ! Readme.txt. This file contains a description of the compact disc contents and setup instructions in ASCII format (non–Microsoft Word document). ! 1933A_sg.doc. This file is the Classroom Setup Guide. It contains a description of classroom requirements, classroom setup instructions, and the classroom configuration. ! AddRead. This folder contains additional reading pertaining to this course. If there are no additional reading files, this folder does not appear. ! Appendix. This folder contains appendix files for this course. If there are no appendix files, this folder does not appear. ! Democode. This folder contains demonstration code. If there is no demonstration code, this folder does not appear. ! Fonts. This folder contains fonts that are required in order to view the Microsoft PowerPoint presentation and Web-based materials. ! Ie5. This folder contains Microsoft Internet Explorer 5. ! Labs. This folder contains files that are used in the hands-on labs. These files may be used to prepare the student computers for the hands-on labs. ! Media. This folder contains files that are used in multimedia presentations for this course. If this course does not include any multimedia presentations, this folder does not appear. ! Menu. This folder contains elements for autorun.exe. ! Mplayer. This folder contains files that are required in order to install Microsoft Windows Media ™ Player. ! Practices. This folder contains files that are used in the hands-on practices. If there are no practices, this folder does not appear. ! Sampapps. This folder contains the sample applications associated with this course. If there are no associated sample applications, this folder does not appear. ! Sampcode. This folder contains sample code that is accessible through the Web pages on the Student Materials CD. If there is no sample code, this folder does not appear. ! Sampsite. This folder contains files that create the sample site associated with this course. If there is no sample site, this folder does not appear. ! Setup. This folder contains additional files that may be required for lab setup. If no additional files are required, this folder does not appear. x Doing Business Online Using Microsoft bCentral ! Webfiles. This folder contains the files that are required in order to view the course Web page. To open the Web page, open Windows Explorer, and in the root directory of the compact disc, double-click Default.htm or Autorun.exe. ! Wordview. This folder contains the Word Viewer that is used to view any Word document (.doc) files that are included on the compact disc. If no Word documents are included, this folder does not appear. [...].. .Doing Business Online Using Microsoft bCentral xi Document Conventions The following conventions are used in course materials to distinguish elements of the text Convention Use # Indicates an introductory page This symbol . e-commerce Web site by using the Microsoft bCentral site creation services. ! Customize the site by using Microsoft FrontPage 2000. ! Promote the site by using the Microsoft bCentral site promotion. Introduction to Microsoft bCentral Overview 1 E-Commerce with Microsoft bCentral 2 Services in Microsoft bCentral 4 Components of E-Commerce Web Sites 6 Methods of Implementing Security on bCentral. SubmitIt! to Submit Your E-Commerce Web Site 9 Lab 5: Using SubmitIt! to Submit Web Sites 17 Review 21 iv Doing Business Online Using Microsoft bCentral Module 6: Advertising Your E-Commerce