product market development emadsaif

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P i O d u ct & —, | really K=

| V

Market oe AX ^ Y

Development _Z7 #

eh Created by: Emad Saif

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Customer Segment

An identifiable group ðf people

who buy acommon good / service

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— «

i =.- le Be

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Customer Profile

MIKE MAHER

Sales Manager Senior Accountant

Vet we) Age: 48

Rlways on the road Mostly at office to meet clients working on financial

Cares about spreadsheets

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What should they use to send emails?

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Talk to Customers

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Gains Ranking

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Knowing Your Customer

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Minimal Viable Product (MVP)

is minimum features of solution to solve customer problem

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offer solution to customer problem on day 1 Minimal Viable Product = minimum features to Minimum + Viable: Good products for startups to build Crappy Products Products built by nobody wants to

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Go ¡ 3 b 1Œ

newsshal 4 Ya —

PRT aE newssnapr

Cob oll 5.8 de 95 Gyo Sg! jas!

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start accepting

credit cards Toda yw

2 /B% Dor swipe, no 2# Á0onal fees

- O and next day deposits»

Square offers the Square Reader, which allows users to accept credit card payments through their smart phones, is actually given to the customer for free In turn, they receive 2.75% of the

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Evernote is a free downloadable app for your computer and

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Skype allows its users to make voice and video calls over the internet via their computers, tablets, and smartphones The image shows children holding a tablet to display that their product is

easy to use and family-friendly The looks on their faces also show that it has high entertainment value The bright green CTA stands

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The Four Steps to the Epiphany

Successful Strategies for Products that Win

Steven Gary Blank

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One Level Deeper

Customer Customer Customer Creation Company Discovery Validation Building Problem- Product- solution fit market fit Scale Organization Proposed Business Scale MVP Model Execution

Proposed Sales & Scale

Funnel(s) Marketing Operations

Roadmap

pivot

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EXCERCISE

HEAR?

what friends say

what boss says

what influencers say

THINK AND FEEL?

what really counts major preoccupations

worries & aspirations

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Customer Empathy Map

You are hired by an agency aiming

to provide expats with services to

assist in their transition to live &

work in Qatar

Create a customer empathy map

of expats to outline the top services needed