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252 PC QuickSteps Getting to Know Your PC 1 12 13 11 BEVEL AND EMBOSS TYPE To create either beveling or embossing on type: 1. Select the layer containing the text to which you want to apply the effect. 2. Click Layer | Layer Style | Bevel And Emboss. The Layer Style dialog box appears. (You can also click the Add A Layer Style icon on the Layers panel and click Bevel And Emboss to display the Layer Style dialog box.) 3. The options for controlling the beveling and embossing are displayed in the dialog box, as shown in Figure 11-12. As you select options, you can view the results in the preview box. • Style Displays a menu of styles you can use: Outer Bevel forms the bevel beyond the edge of the original type; Inner Bevel forms the bevel from the edge of the text inward; Emboss makes the type look as if it were stamped, or standing apart from the background; Pillow Emboss is a more rounded look; Stroke Emboss adds an edge to the outline. • Technique Displays three options: Smooth blurs the edges; Chisel Hard makes it look crisp and defined; Chisel Soft is less sharp than Chisel Hard but more defined than Smooth. UICKSTEPS FINDING AND USING LAYER STYLES Preset layer styles can be found in a couple of places in Photoshop CS4. There is a difference between adding a layer style (singular) via the Add A Layer Style command on the Layers Panel and using the presets on the Styles (plural) panel. If you want a single effect for a layer—such as a Drop Shadow, you can choose it from the Add Layer Style drop-down list on the Layers panel. However, if you want to apply several effects (styles) at once, you use the Styles panel, with collections of style “recipes” that produce more elaborate looks through the use of multiple styles than a single style alone. USE THE STYLES PANEL 1. Click Window | Styles. The Styles panel is displayed. This contains thumbnails showing what the style effects will look like. 2. Select the text layer to which the layer style will be applied. 3. Click the style, or drag the style to the selected text. 4. Press SHIFT while you drag to add the selected style to those already applied to the selected text. Without pressing SHIFT, the selected style replaces any styles currently applied. USE THE LAYER STYLE DIALOG BOX 1. Select the text layer to which the style will be applied. 2. Click Layer | Layer Style, and click an option to display the dialog box for layer styles. (An example of the dialog box is shown under “Create Drop Shadows.”) You can also click Add A Layer Style icon from the bottom of the Layers panel and click the option you want from the context menu. Figure 11-12: The Bevel and Emboss effects can give your text depth and a more dimensional look. Continued . . . 11 252 Photoshop CS4 QuickSteps Using Type and Type Effects PC QuickSteps Getting to Know Your PC 253 1312 1 • Depth Sets the depth of the bevel or embossing. • Direction Determines whether the surface of the type is up and rounded or down and indented. • Size Determines the size of the shading—that is, how deep into the text it is. • Soften Blurs the shaded part of the bevel or embossing. • Angle Establishes the degree of the light source and whether all the type has the same light source. • Altitude Determines how high the light source is. • Gloss Contour Displays a menu of options for the shape, or contour, of the bevel. • Anti-Aliased Smoothes the edges of the contour. • Highlight Mode Applied to the highlights of the bevel or embossing. By default, this is set to Screen, and the default color is white. • Opacity Connected to Highlight Mode and varies it. Drag the sliders to set the values. • Shadow Mode Applied to the shadows of the bevel or embossing. By default, this is set to Multiply, and the default color is black. • Opacity Can be varied for the Shadow Mode. Drag the slider to set the values. 4. When you are satisfied, click OK. MAKE TYPE GLOW INSIDE AND OUT The Inner Glow and Outer Glow effects make your type look as if there were a light source either inside or behind the type. You’ll want to experiment with the options to get the effect you want: 1. Select the layer containing the text to which you want to apply the effect. 2. Click Layer | Layer Style | Inner Glow. The Layer Style dialog box appears. (You can also click the Add A Layer Style button on the Layers panel, and then click Inner Glow to display its options on the Layer Style dialog box.) 3. The options for controlling the inside and outside glows are displayed on the dialog box, as shown in Figure 11-13. As you select options, you can view the results in the preview box. You can see that many of the options are the same as with the Drop Shadow or Bevel and Emboss effects. The following lists some of the options unique to Inner Glow. TIP To copy an effect from one layer to another, right-click the “fx” legend at the right of a layer, and click Copy Layer Style. Then CTRL/CMD+click other layers that you want to have the style, right-click, and then click Paste Layer Style off the context menu. CAUTION If your text does not conform to the path or if the path disappears, make sure you are on the right layer. UICKSTEPS FINDING AND USING LAYER STYLES (Continued) 3. Choose the settings for the option you selected. The choices will vary, depending on which style you picked. See “Add Special Type Effects with Layer Styles” for specifics on the common styles used. 4. Click OK. 11 Photoshop CS4 QuickSteps Using Type and Type Effects 253 254 PC QuickSteps Getting to Know Your PC 1 12 13 11 • Noise Makes the glow harsher and is actually a good way to simulate fluorescent lighting with objects and text and can prevent banding when printing. Drag the Noise slider to add more noise to the glow. Specify a value between 0 (no noise) and 100 (maximum noise). • Fill Can be solid or you can select a graduated color scheme from the drop-down list. Click the small color swatch to determine the color for the glow and click the down arrow on the larger swatch for the gradient. • Technique Determines whether the effect is blurry or sharp. • Source Determines whether the light source is coming from the center of the type or from the inside edges. • Choke Increases or decreases the perimeter of the matte of the glow. • Size Defines the size of the glow. • Contour Pertains to the pattern of the fading of the glow. • Range Describes where the contour will be applied to the glow. • Jitter Increases or decreases the variations around the layer. 4. When you are satisfied, click OK. Figure 11-13: The Inner Glow effect makes your type look as if there were an inside source of light. 11 254 Photoshop CS4 QuickSteps Using Type and Type Effects PC QuickSteps Getting to Know Your PC 255 1312 1 Create Text Masks You can use a text mask either to create a selection of type or to fill type with the background from one image or layer that you want to use on another image or layer. It is like making a cutout of one image to use in another. 1. In the Layers panel, select the layer that contains the image you want to use. 2. Select the Horizontal Mask Type tool or the Vertical Mask Type tool. 3. Set your formatting the way you want, as described previously in this chapter. Click the image to set the insertion point. The document should immediately turn to Quick Mask tint overlay color, and as you type, your text appears as clear areas in the Quick Mask (see Figure 11-14). Figure 11-14: Quick Mask indicates selected areas, while the text you type reveals underlying layer content. 11 Photoshop CS4 QuickSteps Using Type and Type Effects 255 256 PC QuickSteps Getting to Know Your PC 1 12 13 11 4. Type the words you want to mask, and then click Commit. You will now see a selection marquee representing your text. 5. You can do several tasks, although you cannot edit the type as text at this point (no editing can be done after clicking Commit): • Copy and paste the contents within the marquee selection to a new layer—put a selection tool inside the marquee, right-click, and then click Layer Via Copy. The background image is not affected. • Move the selection marquee (with a selection tool inside the marquee); it can be dragged to another position, the underlying content can be copied, the selection can be filled, or it can be treated like any other Photoshop selection. The text shown in Figure 11-15 is a copy of the photo area on the bottom layer and has been repositioned in the document on the top layer. Figure 11-15: The photo areas of the selected words “Puget Sound Sunset” were copied and then repositioned. 11 256 Photoshop CS4 QuickSteps Using Type and Type Effects 132 11 How to… • Choose a File Format Saving to Acrobat PDF Format • Save to PSD • Save as a PNG • Use JPEG • Use TIF • Save a GIF • Use EPS Under Certain Circumstances • Prepare Your Images for Printing • Print to an Inkjet Printer Choosing a Rendering Intent • Preview Print Jobs with Soft Proofing and Gamut Warning Using CMYK Inks and RGB Color Profiles • Care for Inkjet Prints • Create a Contact Sheet • Create a Personal Web Gallery • Learn the Basics of Commercial Printing • Print on Something Other than Paper • Use a Service Bureau for High-End Output Chapter 12 Printing and Exporting Images The photos and artwork you create with Photoshop can have a life of their own outside of Photoshop; this chapter dives into personal and professional printing of your work, as well as exporting from Photoshop to file formats you can share online with others. Tips and techniques for prepping your work for a commercial printer are also covered. Choose a File Format Photoshop can save your work to dozens of different file formats, although you and your clients probably will only need PSD, PDF, PNG, JPG, TIF, GIF, and EPS. So which one should you use to save your hard work? If you will be working with this file again in Photoshop, you’ll want to be sure to save it in Photoshop’s native format PSD so that all of Photoshop’s specialized layers and other effects are saved. But you will also probably want to save a copy of your file in some other file format, such as JPG or PNG for use on the Web or TIF, EPS, or PDF for printing. 12 Photoshop CS4 QuickSteps Printing and Exporting Images 257 258 PC QuickSteps Getting to Know Your PC 11 2 13 Save to PSD You should use Photoshop’s native file format, PSD, whenever you think you’ll want to perform future editing to a composition. PSD retains layer information, alpha channels, text, paths, and all special effects such as Layer Styles you might have placed in the document. When you save to PSD file format, a dialog box is displayed offering only one option: to enable backward compatibility, or not. Maximize Compatibility means that the file will degrade gracefully to successfully open in previous versions of Photoshop—although features specific to CS4 might be simplified or removed when, for example, a Photoshop 7 user opens the file. The data is there; it simply is hidden to prevent previous Photoshop versions from faulting on data they weren’t designed to handle. Save as a PNG A Portable Network Graphic (PNG) file can be created by clicking either File | Save As or File | Save For Web & Devices. It’s usually more error-proof to save in the Save For Web & Devices feature, particularly if your composition has transparency. A PNG file can only have one layer, with or without transparency, and no alpha channels. In addition to being great for the Web, it’s also useful for archiving photos that have transparency; PNG’s file format is lossless, and it’s understood by many other graphics applications. See Chapter 13 for details on PNG’s use on the Web. UICKSTEPS SAVING TO ACROBAT PDF FORMAT Adobe’s Acrobat PDF file format is useful for e-mailing to clients, and the quality of text and graphics in a PDF is generally suitable for sending to a commercial printer. PDFs can retain font information as an embedded subset of the font you use; text is vector in structure, so it prints crisp at any resolution, but only the characters used are embedded, making it difficult for recipients to unlawfully extract a commercial typeface from the PDF document. A PDF saved from Photoshop can display the text layer intact when you open it in Photoshop, depending on the backward compatibility setting you choose when you save and the version of PDF to which you save. Here is how you can create a PDF file from Photoshop: 1. Click File | Save As and Photoshop displays a small reminder box that if you could care less about PDF options, a quick way to save a copy of your file is via the Actions panel, which has a high-quality, press-ready Action all set up for you in the Default Actions folder. 2. Choose the options that best apply to your intended audience from one of these categories in the Save Adobe PDF dialog box: • General This category offers a number of presets (click the Adobe PDF Preset down arrow) that are a good jumping-off point if you want to customize the settings. If you or your client has a specific version of Acrobat, click the Compatibility down arrow and choose the version of Acrobat Reader as the target. Also, there are a number of standards for PDF files for PDF Exchange (PDF/X) you might or might not need to set. When you select an Exchange Continued . . . 12 258 Photoshop CS4 QuickSteps Printing and Exporting Images PC QuickSteps Getting to Know Your PC 259 132 11 Use JPEG This file format should only be used on a copy of your original Photoshop composition, because it uses lossy compression (data that is judged to be unimportant is discarded, to save on overall file size). Great for the Web and e-mail attachments, JPEG images can be created via File | Save As and File | Save For Web & Devices; Save For Web & Devices is a better route because you can preview how the lossy compressed file looks before you save it. Refer to Chapter 13 on how to prepare a JPEG for posting on a web page. Use TIF The Tagged Image File (Format) is one of the oldest high-fidelity formats for images, and its current “custodian” (the party who determines its standards and features in the future) is Adobe Systems. At present, the TIF file format has almost every capability that PSD does—special effects and text, along with paths in a saved TIF can be successfully reopened in Photoshop. However, many other applications cannot parse (understand, decode) the special data, although UICKSTEPS SAVING TO ACROBAT PDF FORMAT (Continued) as a preset, the standards are identified in the Standard drop-down list, and a brief summary is displayed in the Description text box. The Exchange Standard eliminates discrepancies in the document that relate to font embedding and color trapping for commercial output. Therefore, if your press operator can’t handle a PSD file, you should set an appropriate PDF/X version; a PDF is not editable by a commercial press operator without Photoshop, so removing halftone screen and transfer (brightness) functions before you send this file to a printer ensures fewer “show-stoppers.” • Compression These settings give you the opportunity to create a custom downsampling of your PDF file so, for example, a copy you need to e-mail is 72 pixels per inch (ppi) instead of the more press-ready image resolution of 266–300 ppi. However, choosing [Smallest File Size] from the Adobe PDF Preset drop-down list automatically calculates the best-quality, smallest file for e-mailing. Of some importance under Compression are the options to use JPEG, Zip, or No Compression. Zip compression creates larger saved files than JPEG compression, but Zip is lossless compression while JPEG is lossy. If you’re a purist about your imaging work, you might want to choose lossless or no compression. (See Chapter 2 for a discussion of the compression techniques.) Continued . . . 12 Photoshop CS4 QuickSteps Printing and Exporting Images 259 260 PC QuickSteps Getting to Know Your PC 11 2 13 they can indeed open the TIF file format. The best you might get, for example, if you try to place a Photoshop TIF with layers in a Microsoft Word document, is that the layers will be flattened (this is called “gracefully degrading” data). But the worst is that an application might not recognize the special data, or even crash. If a client requests a TIF image, it’s probably best to assume they don’t own the latest version of Photoshop—so go ahead and flatten a copy and delete alpha channels unless the client specifically asked for alpha channels. TIF file types can also be saved using compression; the Layer Compression area of the dialog box is quite explicit about saving fast or saving small. If you work cross platform, you might want to use the Byte Order of the intended recipient of your file. Save a GIF The Graphic Interchange Format (GIF) is a very old and not terribly color-capable file format for high-quality images. GIFs are Indexed Color mode, capable of only containing up to 256 unique colors, and as a result files are quite small. UICKSTEPS SAVING TO ACROBAT PDF FORMAT (Continued) • Output This category gives you the chance to specify a Color Conversion for when you send a PDF to a commercial press and the RGB visual data needs to be read as CMYK data. If you’re uncertain of what the destination’s color space is, you can choose No Conversion; a good print house should be able to work with Adobe’s native color space for a conversion because Adobe RGB color space is based on the CIELAB color model, which is device independent. • Security This category enables you to set up security for your document if it’s very sensitive in content and you’re e-mailing it to an insecure ftp site. However, you shouldn’t be doing this in the first place (password protection is relatively feeble against cracks using supercomputers), and it’s very common to password-protect yourself or your client from the document! 12 260 Photoshop CS4 QuickSteps Printing and Exporting Images PC QuickSteps Getting to Know Your PC 261 132 11 GIF images are still used on the Web for small icons and animations; the best way to save a copy of images and the only way to save an animated GIF is via File | Save For Web & Devices. See Chapter 13 for the steps on how to build a GIF animation. Use EPS Under Certain Circumstances Encapsulated PostScript (EPS) is falling out of favor commercially, giving way to PDF, but it’s still a useful file format for sharing graphics, text, and images with coworkers who don’t own Photoshop. Briefly, an EPS file contains printing instructions about the graphical content of the file; if the file contains both vector (such as text) and bitmap data, it will be hard to impossible for anyone to view the file in programs other than Photoshop, although vector- only contents can often be opened using Illustrator, CorelDRAW, and Xara Xtreme. An EPS file can contain printing plates for CMYK, Duotone, and two- color print jobs, and when you choose this file format for saving a copy of a file, you’re given the option to include a small thumbnail that others can see for the purpose of accurately placing the data file in DTP programs such as InDesign. EPS files will be your least common choice of formats in everyday imaging and file-sharing work. When you save to EPS, it’s a fairly standard convention that the file should be in CMYK color mode, but it’s not a mandate and you can indeed save an RGB image to EPS. If you have layers or alpha channels, you must save the file As A Copy; however, additional channels are accepted as EPS data—this is how spot color plates are saved for custom inks used in commercial signage. After you choose a filename and click OK, you will see the options for Preview and Encoding. 12 Photoshop CS4 QuickSteps Printing and Exporting Images 261 [...]... 12-1: Photoshop s Image Size command can scale a copy of your image to make it print-ready 264 264 Photoshop CS4 QuickSteps to Printing and Exporting Images PC QuickSteps Getting Know Your PC 7 Click OK to resize the image; it’s basically ready to print 11 Bounding box handles Operating system’s Print properties Choose your printer Orientation Printing marks Border and background Figure 12-2: Photoshop s... Management settings in the Print dialog box Photoshop CS4PC QuickStepsPrinting andto Know Your PC QuickSteps Getting Exporting Images 267 267 13 • 12 2 If you want a fancy border, use Photoshop s Shapes tool or a third-party plug-in filter to create one prior to printing 11 12 2 QUICKFACTS CHOOSING A RENDERING INTENT • Color Handling The decision of whether to let Photoshop or your inkjet printer handle... or media such as paper and video produce better results when this rendering intent is used Photoshop is pretty good at picking the right rendering intent for the output device, so when in doubt it is safe to choose to go with the default rendering intent Photoshop s various dialog boxes provide 268 268 Photoshop CS4 QuickSteps to Printing and Exporting Images PC QuickSteps Getting Know Your PC If for... icons tell Photoshop which page orientation (profile or landscape) to use You can also override this setting by using your system’s printing options box; click Page Setup | Finishing tab Naturally, defining your printer and the number of copies are musts It’s usually wise to print only one copy of an image to see how it comes out before printing a dozen greeting cards, for example Photoshop CS4PC QuickStepsPrinting... Management (ACM) system that is built into Photoshop and other Adobe products is based on the universally accepted International Color Consortium’s ICC (color) profile 12 2 USE COLOR MANAGEMENT 11 12 2 Photoshop s Print dialog box The following sections take you through your options and guide you through potential stumbling blocks that might thwart your very best print from Photoshop SIZE AN IMAGE FOR PRINTING... available for various devices such as printers, print presses, monitors, and web browsers Photoshop also has a very useful feature called Soft Proofing that helps you see what your image will look like when output Print to an Inkjet Printer In Photoshop, you have access to both your system’s printing options and Photoshop s own printing options Fortunately, you can access your operating system’s functions—to... the source document’s highlight regions as a base point Photoshop CS4PC QuickStepsPrinting andto Know Your PC QuickSteps Getting Exporting Images 12 2 Desktop printers often come with a number of profiles that 269 269 11 12 2 4 Check Black Point Compensation This option ensures that the shadow detail in the image is preserved by simulating in Photoshop s workspace the full dynamic range of the printer... Fortunately, you can access your operating system’s functions—to decide on which printer to use and to set up the size of the page you have physically loaded into the printer’s tray—all from within Photoshop CS4PC QuickStepsPrinting andto Know Your PC QuickSteps Getting Exporting Images 263 263 13 Every device that accepts color images will display, modify, and reproduce color differently A color management... write a note on the page after it’s been printed But if you do want to vary the position, remove the Center Image check mark and type the positions for the top left of the image • 12 2 • 266 266 Photoshop CS4 QuickSteps to Printing and Exporting Images PC QuickSteps Getting Know Your PC 11 Bleed Prints thin crop marks inside rather than outside the image Use this option to trim the image within the... profile of the image; this is set in Edit | Assign Profile in Photoshop before you use File | Print If at this point you don’t fully understand color profiles, it won’t kill your intended print—it will just wound it a little! See Chapter 4 for tips and documentation on color profiles and how they relate to color management If you click Proof, Photoshop assumes you want to print a “hard proof”—a print . you create with Photoshop can have a life of their own outside of Photoshop; this chapter dives into personal and professional printing of your work, as well as exporting from Photoshop to file. If you will be working with this file again in Photoshop, you’ll want to be sure to save it in Photoshop s native format PSD so that all of Photoshop s specialized layers and other effects. EPS, or PDF for printing. 12 Photoshop CS4 QuickSteps Printing and Exporting Images 257 258 PC QuickSteps Getting to Know Your PC 11 2 13 Save to PSD You should use Photoshop s native file format,

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