The Non-Designer''''s Design Book- P1 pdf

[...]... not using them the problem 3 Apply the principles You'll be amazed (3ood design IS as easy 1 2 3 as Learn the principles They're imp"'r than you might think Recognize when you're not using them Put it into wora.-nmne theproh/un Apply the principles You 'U he aJTUJZ£d And you ONE: THE JOSHUA TREE EPIPHANY The four basic principles The following is a brief overview of the basic principles of design that... concerts are in the series? First I intellectually or sketched grouped the information together (in my head onto paper), then physically set the text in groups on the page Notice the spacing between the three performances is the same, indicating that these three groups are somehow related The subsidiary information not one of the performances is farther away-you instantly know it is II II Part 1: Design Principles... 26,No.9 FROM THE COCKPIT August 2005 The two items on the top left are in close proximity to each other, implying a relationship But should these two have a relationship? How about the date and the issue information? They shouid be closer together since they both identify this particular issue In the example below, the proper relationships have been established All the latest buzz ~ !~~~~!~~,~OCkP... all over the place, filling corners and taking up lots of room so there won't be any empty space There seems to be a fear of empty space When pieces of a design are scattered all over, the page appears unorganized and the information may not be instantly accessible to the reader The principle of proximity states that you group related Items together, move them physically close to each other so the related... play with them on the page You have a computer-try lots of options TWO II PROXIMITY Rarely is the principle of proximity the only answer to a problematic page The other three principles are intrinsic to the design process and you will usually find yourself using all four But take them one at a time-start with proximity In the example below, I decided which elements should be close together, then experimented... of us .Bud 2n Thank God men cannot as yet fly and lay Wtl$tethe sky as well as the earth' -HENRY DAVIDHOREAU T I moved all the site links into one column to show their relationships to one another (and moved the nerd-man to the other side) f set the quotation further away from the main body wpy since it's not directiy related I also used the principle of alignment (discussed in Chapter 3); I used ~ush-Ieft... rather than a bunch of unrelated bits Items or groups of information be in close proximity (nearness) that are not related to each other should not to the other elements, an instant visual clue as to the organization The very simple example below illustrates which gives the reader and content this concept of the page In the list on the left, what do you assume about all those flowers? Probably that they... typed Thus the headlines two Returns after each are each the same distance from the body copy above and below, so they appear to be separate unconnected items You can't tell if the headline belongs to the text above it or below it because the distances There is lots of white space is white space where their related texts it doesn't when are the same available belong, white space visuallypush the elementsapart... element on the page This creates a clean, sophisticated, fresh look proximity Items relating to each other should be grouped close together When several items are in close proximity to each other, they become one visual unit rather than several separate units This helps organize information, reduces clutter, and gives the reader a clear structure Umm When gathering these four principles from the vast... of design theory, I thought there must be some appropriate and memorable acronym within these conceptual ideas that would help people remember them Well, uh, there is a memorable- but rather inappropriate- acronym Sorry m : III Part 1: Design Good Principles communication ~mu1~n~ as black coffee and jusl as hard 10 sleep afler ANNE MORROW liNDBERGH III Proximity Very often in beginners' designs, the . gives the reader a clear structure. Umm When gathering these four principles from the vast maze of design theory, I thought there must be some appropriate and memorable acronym within these. should these two have a relationship? How about the date and the issue information? They shouid be closer together since they both identify this particular issue. In the example below, the proper. using them. Put it into wora nmne the proh/un. 3 Apply the principles. You 'U he aJTUJZ£d. ONE: THE JOSHUA TREE EPIPHANY m The four basic principles The following is a brief overview of the