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[...]... the value of dressing for success As early as my teens and through my twenties, I had a clearly defined understanding of what a successful life looks like I had seen it modeled by many successful people whom I admired I summed it up this way: You work hard • • • • • to get into the best college to launch into the best career to make the most money to accumulate the most toys to retire as early as possible... proved to be a critical part of my journey Since then, as I have helped hundreds of 26 Chapter 1: My Two-Minute Warning: A Life-Defining Moment others take a similar journey fromsuccessto significance, I have learned just how important it is to not take this journey alone I felt sure of one thing, though: I had to have a single focus in my life and I needed to decide if that would be success or significance. .. gave you to work with?” The book you are about to read is like getting the right answers before the exam A pretty good deal And not a moment too soon Bob Buford Author, Halftime: Changing Your Game Plan fromSuccesstoSignificance Founder, Leadership Network www.halftime.org 11 This page is intentionally left blank Introduction en years ago I made a midlife decision to reorient my life toward significance. .. choosing to swim upstream in our culture, away from the temporary toward the eternal, simplifying their lives so they can focus on the things that really matter This book recounts my own life story as well as the experiences and insights of others who have also made this journey This book will ask tough questions and point you to resources that will enable you to redefine success and pursue significance ... success of your first half of life and transform it into significance At times I wanted to forget all about making a difference and simply go back to making money I knew how to do it, and I could measure my effectiveness in dollars and cents At times I was angry at the apparent lack of urgency within the nonprofit organizations I was trying to help After all, intensity and urgency were keys to my success. .. my family As I stood at the ribbon cutting, I felt I could almost hear the bulldozers one hundred years from now pushing the building into a great pile to make way for something new, something to replace what we had worked so hard to create I felt that within a hundred years this building would either be torn down or become a rundown tenement in a “bad section of town.” Did I want to invest my entire... the parallel-career idea sooner that I did But his story shows the path fromsuccesstosignificance just as clearly as mine does That’s why I encouraged him to write this book That plus the fact that there’s probably nobody else who has sat across from more Halftimers than Lloyd, and his story at his age is more representative of forty-something stories than mine now is Now let me make one more point... the long run, and then to redirect my life in the second half Specifically, I wanted to pursue the possibility of moving fromsuccesstosignificance But T 13 F r o m S U C C E S S To S I G N I F I C A N C E without millions of dollars in the bank, I knew it would take creativity and intention to discover how to pursue significance How I made this transition, mistakes and all, is the subject of this book... Creative, entrepreneurial leaders with SEND International, a nonprofit missionary agency, rose to the challenge and offered to send dozens of successful American and Canadian farmers to Albania, to volunteer their time to help Albanian farmers one-on-one SEND International asked me to lead the project I felt underequipped to lead such a project After all, I didn’t even know where Albania was, and I knew nothing... marketplace and that I desperately wanted to find an avenue to make my life count for something more than making money to be a part of something bigger than myself So, at the invitation of the Albanian government, we took more than seventy farmers to teach the Albanians the basics of farming in a market economy As they hung out together over two weeks, the Albanians wanted to learn more about our Western farms, . and he caught on to the parallel-career idea sooner that I did. But his story shows the path from success to significance just as clearly as mine does. That’s why I encouraged him to write this. have had more time over the past decade to spend with our three kids as they grow, time to spend together playing tennis and sailing. I have From SUCCESS To SIGNIFICANCE 14 031025356x_sucsesig.qxp. Halftime as Seen from 55 the Goodyear Blimp Chapter 5: Finding Your Wellspring of Success 65 PART II: MOVING FROM DREAMS TO ACTION Chapter 6: The Second Quarter: Pursuing 77 Success with Significance