International marketing report topic product management

Image 1: Famous products of Suntory Price: Suntory is popular among retail and grocery customers.. Beverage and food 5.000VND – 20.000VNDImage 2: Product price table of Suntory Place: Su

5 Nguyễn Thanh Huyền - 22014965

6 Lê Trần Hiểu Băng - 22014917

Ho Chi Minh May 2023

NAME ID STUDENT FINAL HOMEWORK EVALUATE

1 Nguyễn Thị Hải Vân 22000046 + Micro environment

+ Table VRIN framework + Initial Reaction technique + Negative problem during product trial production

To overcome these negative problems, businesses need to go through the following factors:

100%

2 Nguyễn Trương Mỹ Ý 22011448 + Marco Marketing

+ Concept (3 Concept) + Initial reaction technique + Product Design + Product Architecture

100%

3 Hồ Kim Ngọc 22011602 + Opportunities

+ Concept (3 Concept) + Concept testing technique + Product Use Testing (1)

100%

4 Nguyễn Chí Quang 22012036 + PIC

+ Ideas (8 Ideas) + Concept testing technique + Product Use Testing (2)

100%

5 Nguyễn Thanh Huyền 22014965 +Rejecting inappropriate opportunities

+ VRIN framework + Scroring Model + Benefit of product + Detail components of “Peach lotus seed tea”

100%

6 Lê Trần Hiểu Băng 22014917 +About Suntory

+ Suntory 4Ps + PowerPoint

95%

Ho Chi Minh, May 2023

COMMIMENT

Our team has read and understood the violations of academic integrity The teamaffirms with our honor that this final exam was taken by the team and did notviolate academic integrity.

ACKNOWLEDGEMENT

Group 4, our group would like to thank Ms.Tran Thi Thu Hien - Lecturer ofProduct Management for guiding us throughout the learning process and guidingthe team to complete the report this in the best way The report is complete butthere are certainly many shortcomings Our group would love to hear suggestionsand help from the lecturer Fix mistakes and better.

TABLE OF CONTENT

COMMIMENT

ACKNOWLEDGEMENT

TABLE OF CONTENT

TABLE OF TABLE .

About Suntory

Phase 1: OPPORTUNITY IDENTIFICATION

1.1 4Ps

1.2 Micro environment

1.3 Macro marketing

1.4 Opportunities

1.5 Eliminate inappropriate opportunities

1.6 Product Innovation Charter (PIC)

Phase 2: CONCEPT GENERATION

2.1 VRIN Framwork .

2.2 Concepts .

Phase 3: PRODUCT CONCEPT EVALUATION

3.1 Initial Reaction

3.2 3.2 Concept Testing

3.3 Scroring Model

A – T – A – R MODEL .

Phase 4: PRODUCT DEVELOPMENT

4.1 Benefit of product .

4.2 Detail components of “Peach lotus seed tea”

4.3 Product Design

4.4 Product Architecture

4.5 Negative problem during product trial production

4.6 Product Use Testing

Phase 5: LAUNCHING PRODUCT

5.1 .

5.2

5.3 .

REFERENCES .

TABLE OF IMAGE & TABLE Table 1: VRIN framework

Table 2: Product concepts of 8 products (Form, benefit and technology)

Table 3: Table about concept variants

Table 4: Table scoring model………

Table 5: Detail components of product………

Table 6: Product Architecture………

Image 1: Famous products of Suntory

Image 2: Product price table of Suntory

Image 3: Product Design

Image 4:

Image 5:

Image 6:

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About Suntory

When it comes to the world's leading producer of packaged goods with annualrevenue, it is impossible not to mention Suntory with sales of $ 20.2 billionexcluding taxes Suntory covers all continents: the company is in the Americas,Europe, Africa, Asia and Oceania and is constantly searching for new markets andexpanding them The leader is Yatte Minahare, a multi-talented and intelligentperson who leads more than 40,886 employees who are dedicated to makingeveryone's life more fresh by providing quality products and services to Suntorycustomers across the globe around the world In 2022, the Suntory Group is one ofthe fifth most admired companies in the global beverage industry According to thepromise made since its founding, Suntory Group is committed to creating harmonybetween people and nature: protecting nature, promoting community andpromoting it widely Suntory offers a diverse and unique selection of beveragesenjoyed by millions of people around the world From award-winning Japanesewhiskeys like Yamazaki and Hibiki to premium malt beers and American spiritsfrom iconic brands like Jim Beam and Maker's Mark to drinks Suntory's favoritewines include Ribena, BOSS coffee, Iyemon tea, V and TEA, and SuntoryTennensui water Suntory is not only famous for its beverage business but also formanufacturing health products and is engaged in flower and restaurant business.Company information and statistics:

• Chairman, CEO, board member, representative: Niinami Takeshi (2014 - present)

• Suntory Holdings Limited

• Headquarters in the world: Tokyo, Japan

• Founded: 1899 by Torii Shinjiro

In 1936, Suntory opened his own winery and officially broke it to dominate the market

In 1981, Suntory introduced canned oolong tea at a time when the beverage marketwas dominated by carbonated soft drinks and juices

The 1990s, marked the expansion of Suntory's presence in the beverage market and subsequent launch of boss, the long-established brand of canned coffee In

2013, after years of research and development, launched Iyemon tokucha

In 2009, Suntory successfully expanded its business worldwide and developed day

by day and it is certain that Suntory will grow and become stronger to create good products to serve everyone

Phase 1: OPPORTUNITY IDENTIFICATION

1.1 4Ps

Products: Suntory offers many unique and novel drinks, not to mention other products with Pepsi that make young people extremely popular And is used because the new taste plays an important role in the digestion of food proteins Suntory started out as a family business founded in Japan and grown into a multinational company with offices in the United States, Europe and Asia Suntory dominates and produces and products such as beverages: Alcoholic and non-alcoholic beverages, especially the wine that is quite famous in Japan, and also verypopular Special, products can also be given as a gift as: Beer, wine, filtered water, carbonated water and teas to help purify the body and help refresh the spirit and create functional foods that improve human health

Image 1: Famous products of Suntory

Price: Suntory is popular among retail and grocery customers Suntory continues

to expand the market widely before the prestige of the Asian multinational corporation Outside the Philippines, pacific drinks in Singapore; has a stake in a joint venture with Garudafood Group in Indonesia In Vietnam in July 2012, Suntory acquired a 51% stake in PepsiCo Vietnam and changed its name to SuntoryPepsico Vietnam In addition, the product is greatly appreciated in large and densely populated cities To determine the selling price, Sunsory must carefully determine the cost of completing the product such as: cost of materials, labor costs, transportation costs, location costs to make a profit when selling each item products For drinks, prices range from 5000 VND to several million VND Interest rates are usually around 15-25% of the total value of the product

Beverage and food 5.000VND – 20.000VND

Image 2: Product price table of Suntory

Place: Suntory can sell products directly to customers without intermediaries At this point, companies must have stores, sales teams or sales websites

Manufacturers distribute their products through intermediaries such as

supermarkets, restaurants, shops

Promotion: Focuses on traditional advertising on TV, radio, billboards, newspapers or magazines, internet advertising, social media and other online advertising techniques The company also focuses on event organization and charity Promotions attract customers to the store by giving or discounting products,combining gifts, giving products to users for free experiences Promotions like discount codes, free samples, and e-commerce shipping support are also an important way to attract customers

1.2 Micro environment

The company

Suntory Holdings Limited is a Japanese multinational corporation specializing in the production and distribution of alcohol, beverage, purified water, beer and food

products The company was founded in 1989 by Shinjiro Torii as Torii Shoten, and later changed its mane to Suntory in 1963.

Suntory has expanded its operations to many countries around the world, including the United States, Canada, UK, Spain Germany, Italy, Sweden, Korea, China and Australia The company also has well-known brands such as Yamazaki, Hibiki and Hakushu-Japanese whiskeys that are very popular around the world

Today, Suntory is one of the largest multinational corporations in Japan, with more than 300 subsidiaries and over 40,000 employees worldwide The company’s vision

is to be “A company that contributes to a beautiful world through the value of our products and services.”

Suntory Group maintains its commitment from the early days of its founding to live

in harmony with people and nature, realized through activities of water resource protection, community development, and promotion of culture and arts

Suppliers

Suntory is a large multinational corporation that sources its materials and supplies from a variety of suppliers worldwide The specific suppliers that Suntory works with will depend on the products and services it requires

In general, Suntory sources raw materials such as grains, fruits, and herbs for its alcoholic and non-alcoholic beverages from local and international farmers and suppliers For example, the barley and malt used in their whisky production are mainly sourced from Scotland and the United States, while the water used in their products is sourced from local springs and wells in Japan

Suntory also works with packaging and bottling suppliers to package their products, as well as equipment suppliers to maintain their production facilities Thespecific names of these suppliers are not publicly disclosed

Market intermediaries

As a large multinational corporation, Suntory works with a range of market intermediaries to distribute and sell its products These intermediaries include:

1 Distributors: Suntory works with distributors in various regions around the world

to transport and deliver its products to retailers and other customers

2 Retailers: Suntory products are sold through a variety of retail channels, including supermarkets, convenience stores, liquor stores, and online retailers These retailers purchase Suntory products from distributors and sell them to consumers.

3 Wholesalers: In some markets, Suntory works with wholesalers who purchase large quantities of its products and distribute them to retailers

4 Advertising and marketing agencies: Suntory works with advertising and marketing agencies to promote its products and build brand awareness These agencies help to develop marketing campaigns and create advertising materials for Suntory's products

5 E-commerce platforms: Suntory sells its products through various e-commerce platforms, such as Amazon, in addition to its own online store

These market intermediaries play a crucial role in the distribution and marketing of Suntory's products, helping the company to reach a wider audience and increase its sales

It is one of the largest spirits companies in the world

2 Coca-Cola: Coca-Cola is a multinational beverage company that produces and distributes non-alcoholic beverages such as carbonated soft drinks, juices, and energy drinks It is one of the largest non-alcoholic beverage companies in the world

3 Nestle: Nestle is a multinational food and beverage company that produces and distributes a wide range of products, including coffee, bottled water, snacks, and pet food.

Customer

Suntory's target audience is adults aged 18 and over, including both individual and corporate customers, who are passionate about and appreciate the quality of its alcohol and non-alcoholic beverages company

Geography: Currently working and living all over the country

Publics

Suntory is a company that has engaged in several activities aimed at contributing positively to the community Some of the activities that the company has done for the community include:

1 Environmental conservation: Suntory has implemented several programs aimed

at reducing the impact of its production activities on the environment, including reducing emissions, conserving energy and resources, and promoting the use of environmentally-friendly raw materials

2 Support for education and training: Suntory has supported several education and training programs, providing materials and scholarships for students from disadvantaged backgrounds and contributing to similar community activities

3 Sports sponsorship: Suntory has sponsored several sports tournaments, particularly soccer, to contribute to the development and promotion of sports for the health and well-being of the community

4 Support for social activities: Suntory has supported several social activities, including programs to help people with disabilities, cancer patients, and other charitable activities

5 Contribution to economic development: Suntory has contributed to the economicdevelopment of several countries by investing in and constructing manufacturing plants, creating job opportunities, and contributing to the income of local

communities

1.3 Macro marketing

POLITICAL Suntory operates in the beverage

industry, so food hygiene and safety must also be ensured Besides, enterprises also have to comply with the tax rate and meet the tax rate of the product In addition, the company must

be responsible for the laws of each locality and region where the product isdistributed Full ingredient printing, product packaging in accordance with regulations

ECONOMIC For beverage products like Suntory the

environment is becoming increasingly competitive The pressure from retailers is increasing in terms of price competition After the Covid 19 pandemic, the economy slowed down abit, causing difficulties and quite heavily affecting Suntory's revenue

SOCIAL Today's customers are more demanding

and focused on product selection Theytend to choose products that are clean, good for health and ensure lip problems As a result, Suntory expanded the non-alcoholic beverage market healthy, gentle In addition, applying an environmental policy that allows Suntory to attract customers by reducing plastic waste into the

environment from the design of reducing plastic from product packaging can also attract customers.

TECHNOLOGICAL In the developing technology era,

Suntory takes advantage of promoting communication to be able to connect with customers more by being able to promote products through online channels Besides, Suntory also applies technology to reduce 16% in product packaging design

ENVIRONMENTAL According to a survey, 86% of

Vietnamese are willing to spend more

on brands that have a positive impact

on the environment That is also the advantage of Suntory when it focuses

on this issue from the very beginning Especially in recent years, Suntory has promoted recycling and afforestation, contributing to raising the awareness ofenvironmental protection to consumers

LEGAL Suntory is a consumer goods company

Therefore, they need to meet legal criteria such as food hygiene and safety, tax, and staffing that apply to allsmall stores both globally and in the region

SWOT

STRENGTH

Suntory is considered the most

prestigious non-alcoholic beverage in

Vietnam The Suntory Group is one of

the world's leading consumer packaged

goods companies, occupying a sizable

competitive position among

WEAKNESS

Although Suntory products have many strengths, they cannot avoid the fierce competition in the market

The products selected by Suntory for the Vietnamese market are good, but still quite small, and will easily be

consumers Suntory's product portfolio

is welcomed and enjoyed by millions

of people around the world

Catching up with the trend of healthy

living, supporting consumers to follow

the trend of healthy living (Olong tea

plus) is loved and supported

enthusiastically by consumers

Good communication has brought a

reminder to customers when it comes

to the product "drink for a lighter day"

beaten by competitors in terms of product diversity

OPPORTUNITIES

To take advantage of strengths and

overcome weaknesses Suntory has

seized the opportunity to occupy a

position in the hearts of consumers

Focusing on the health factor, Suntory

has continuously researched and

produced products that are less harmful

to health (Olong tea plus), besides

Suntory also targets the environmental

factor, reducing the amount of plastic

per bag Product packaging contributes

to society, which is also a good

message that Suntory wants to send to

consumers message that Suntory wants

PESTLE ANALYSIS:

Suntory is a large company with a large number of customers, developing and expanding the market is an essential condition that Suntory should do in the afternoon at the present time Because of operating in a competitive environment, Suntory needs to be careful in every step Therefore, the PESTLE model will help

Suntory understand all aspects of the environment to be able to make the right decisions and strategies.

1.4 Opportunities

Opportunity 1: Now, with the process of globalization, today a lot of bad products have appeared on the market, so Suntory is committed to not only creatingquality products, with original ingredients clear, but also meets the standards of deliciousness, food, no preservatives, no colorants, but colored from all vegetables, totally good for health Thus, customers will be able to confidently trust and feel secure in choosing and buying products for themselves and their families

Opportunity 2: Because currently according to statistics, Vietnam ranks in the top 8 in terms of environmental pollution because plastic bags are released into the environment Overcoming that, Suntory products are packed with paper boxes and cans, tin box…, reducing the use of plastic bags or we can use zip bags because it will both protect the environment and be convenient to carry when participating in activities outdoor movement With the purpose of being environmentally friendly, responding to and understanding the message of environmental protection, joining hands to keep the environment green, clean and beautiful

Opportunity 3: For women, the product not only meets the price and quality factors, but the beauty and health care needs are also very important Therefore, Suntory has created goods, fresh, low-calorie product lines, such as nut milk, fruit and soft drinks with natural ingredients to help satisfy the snacking needs of women but still healthy, beautiful skin, keep fit, fresh every day

Opportunity 4: Suntory creates new product value, makes a big difference from competitors, gives customers positive and meaningful messages, creates an unforgettable and deep impression in the market consumers mind when it comes toproducts, build products to become the first choice for them

Opportunity 5: Creating many new and unique designs and shapes, many convenient functions for using and sharing fun, stimulating and satisfying the

interests, the desire to find new things Help consumers feel interesting, arouse curiosity, satisfy their selection and purchase needs.

Opportunity 6: Based on the proposed state policies, know the current youth trends Suntory has kept pace with the legal policy of ''No traffic after drinking'', Suntory has quickly created the best products or services that support customers without disrupting their lives Their fun, for example: Alcohol drink, functional foods to help relieve indigestion caused by alcohol or turmeric and honey lemon jelly to help stay awake, avoid stomach pain when drinking too much Not only that, there are also services such as door-to-door pick-up, unless customers back to home

Opportunity 7: For competitors, we need to understand the factors of the competition, then we need to have the right marketing strategies and policies, targeting the market segments that create products and services valuable services

in terms of price, quality, novelty of design and differentiation, the strong development of mass communication channels, rich in distribution activities sellingand buying between the cooperation of major partners with Suntory

Opportunity 8: Focusing on products with the future, valuable products that meet the needs and tastes of consumers are the products that bring business opportunities in the future Therefore, the upcoming Suntory will research and find out the potential value of products for customers, in line with trends in the near future or not? And to start focusing on implementing the business plan

1.5 Eliminate inappropriate opportunities

After analyzing the above opportunities of Suntory, we found that with the above 5 opportunities, there are 6 opportunities that are not suitable for developing new product ideas

Suntory 's Reason for Rejection:

Opportunity 2: We found that changing plastic bags to paper boxes, cans or zip bags was very costly for the company On the other hand, if you change those packages without increasing the selling price, it will cause loss of sales for the

company or if the price increases for a new product, customers will not like and choose the products of another company

Opportunity 3: We've found that customers tend to find it delicious to eat, but they don't delve deeply into the ingredients Making sure to keep the beauty it will make

it difficult for the company to create new products

Opportunity 4: Creating messages on each product is quite verbose and

unnecessary when creating solutions that use the product When creating solution messages, it makes our products not stand out, instead, they should highlight the product's use

Opportunity 6: We omitted this opportunity because creating a soft drink and other transfers takes a lot of time and requires re-investigation And now, in the market, there are also many strong competitors in these fields, so it will make it difficult for

us to sell products

Opportunity 7: To develop communication channels, diverse models, it takes a lot

of time to implement and call So we eliminated this opportunity

Opportunity 8: This opportunity we feel is not good because consumer needs can change over time and we may not be able to create the right product for the customer in the future If the company follows this opportunity, it will cause pressure and difficulties in implementation

1.6 Product Innovation Charter (PIC)

Background

In these days, customers are pay much attention to products that have few preservatives, sugar and colorants to protect their health The chance to develop product which is derived from nature is prioritized The Suntory’s advantage is the production technology to launch products derived from nature such as: Olong Tea Plus, Lipton, etc to replace the ingredients in Suntory products

Focus

Company’s name: Suntory

Potential products: Sting, 7Up, Lipton, Revive, Tropicana

Technology: Reduce the chemical ingredients and replace by nature ingredients but remain the tastiness of products

Expiry date: 1 year from date of manufacture

Demographics segmentation variables

+ Target market: food and beverage in Vietnam

+ Age: 16 – 35 years’ old

+ Gender: Both men and women

+ Marital status: both single and married

+ Income: 6.000.000 VNĐ – 15.000.000 VNĐ

+ Occupation: Labor jobs

Psychographics segmentation variables

Lifestyle: People who look for refreshments and healthy lifestyle

Goal & Objectives:

Bring profit to Suntory company

Reach more customers

Measure customers' purchasing power for products

Directing Vietnamese consumers to be aware of green products - good for health

Long Term Goals:

Become top of mind company about refreshments which is derived from natureRaise consumer awareness about the impact of products with chemical ingredients

on the environment

Phase 2: CONCEPT GENERATION

RICE MILK

Rice milk is the ideal choice for those who are tired of eating rice every day With the ability to provide the necessary nutrients for the body, good support for the heart and especially the effect of weight loss, beautifying the skin for women In particular, rice milk is suitable for all ages, with a pleasant fatty taste, rice milk is quite easy to drink for all ages With no preservatives and coloring ingredients, it ensures the health of users

BREAKFAST CEREAL

Grain products like corn, wheat, and barley, which are necessary and nutrient-rich, are used to make cereals The cake has a natural sweetness to encourage kids to eat more and better Cereals are made in accordance with a recipe that is low in unsaturated fat, abundant in carbs, and low in fiber to aid in digestion in infants andprevent obesity

PEACH LOTUS SEED TEA

Peach tea is a great-tasting drink, rich in antioxidants that help strengthen immunityand promote fat burning to help lose weight and especially Peach tea does not contain sodium or cholesterol, instead Instead, peaches contain high levels of fiber and potassium that help ease the bowels and prevent digestive problems like constipation Lotus seeds also help cure insomnia, foster sedation, good for fostering postpartum women

PINEAPPLE JUICE WITH ALOE VERA JELLY

Just drinking pineapple juice in the same way is nothing more appealing So We decided to add aloe vera to the pineapple juice for a refreshing taste Manganese, copper, vitamins B6 and C, and manganese are all abundant in pineapple juice These nutrients are important for tissue synthesis, energy generation, wound healing, immunity, and bone health More special Pineapple juice has the ability to prevent certain types of cancer and support anti-inflammatory Besides, aloe vera gel also has the ability to help anti-aging thanks to the amount of vitamins C and E,which is very suitable for people with a healthy lifestyle

JELLY FRUIT

An increased risk of heart attack, stroke, and other cardiovascular disorders results from higher levels of bad cholesterol in the body A snack called jelly increases the body's good cholesterol and lowers bad cholesterol the primary component of jelly.

It is gelatin, a key component in the therapy of joints Jelly contains essential aminoacids that have the effect of lowering stress Inositol is given as a supplement to thebody, which prevents neurological symptoms and lessens the minor symptoms of depression in women

SUGAR FREE GUM

It is clear to say that sugar free gum is an extremely useful solution to protect the health and cleanliness of your mouth Helps prevent excess acid and cleans teeth after eating, which is important in preventing tooth decay and gingivitis And the best thing is to help you have a fresh breath and increase your confidence when communicating

BOTTLE COCONUT MILK COFFEE

It is hard for everyone to have a cup of milk coffee in the morning rush hour, so bottled milk coffee is a good solution because of its convenience We introduce coconut milk coffee which helps relieve sleepiness and energizes for a new day Coconut milk coffee is produced by modern technology and users safety is ensured

at every stage, from the choice of raw materials through processing and packaging, thanks to strict controls that exclude any potentially dangerous chemicals and preservatives

CHIA SEED SQUASH TEA

Chia seed Squash tea is a best choice in refreshers in hot seasons, with the use of beauti the skin, refreshing, and more especially helping to prevent mouth ulcers Moreover, chia seeds are rich in fiber, which improves digestion

- Value is one of the resources that can make businesses have a sustainable foothold

in branding and creating competitive benefits compared to competitors in the market

- In addition, value also ensures businesses to achieve high work efficiency performance

be copied by competitors outside the market, affecting the economy of that business

- Currently, there are many competitors that imitate the products of famous brands However, we will not be able to distinguish whether those resources are the same

as those of famous brands

Non-substitutable:

- Although it is difficult for businesses to copy the resources of famous brands, theyalso create a similar resource with that brand, eg logo, outer design but different material

- In short, the more the resource has outstanding and inimitable characteristics, the more the business will have a foothold in the market and high revenue efficiency

V

(VALUE)

R (RARE)

I (INIMITABLE)

N (NON-

Using hydrolysis, then sterilizing the product to ensure it

is microbiologically

anti-aging skin, safe.

of fiber to help keep the body healthy, provide calcium for the body, help improvenutrient

absorption, preventheart disease and diabetes

Use extrusion technology to shape cereal

Dissolve the tea powder and peach juice in the storagetank, then boil until dissolved, then filter out the residue and impurities until thealcohol, the mixingwill be put into thevolumetric tank to reach the correct volume, at this time, the pre-processed lotus seed materials will

be added to the peach tea solution, then filled, closed and finished products

Sugan free gum Plastic box with lid

for storage

Paper box outside,

The gum also promotes prevents enamel erosion by

Product is sweetened with a non-cavity-causing

inside there are many small paper tubes.

Actual weight:

Plastic box: 58g,

40 tabletsPaper box: 14 pounds

supplying mineral and stronger enamel

Promotes helps clean the teeth and create acids for teeth, in helping prevent tooth decay and gum disease

substance such as sorbitol, xylitol, Sweetened with artificial sugars, substances made naturally fruits With advanced technology, the product is researched to reduce plaque acid,strengthen teeth and reduce tooth decay

in fiber to support digestive problems

Squash is cleaned then through the extraction process

to filter the juice and residue, mixedwith the treated teamixture, then combined with chia seeds and poured, finally the lid is closed and create product

Bottle coconut

milk coffee

Paper or glass bottles with lids

280ml – 330ml

Helps improve the immune system, can help fight off diseases

Potentially help maintain the strong Trigger potential health benefits such as weight loss, reduced heart disease, better

The fabulous combination of 3

in 1 between coffee, fresh coconut milk pure.Spreading coffee smell boldly coconut

Packing technology modernand by UHT – the

blood sugar control, and reduced heart problems.

state of the art technology which maintains its freshness and nutritive, extends

up shelf-life of product without any preservatives.Table 2: Product concepts of 8 products (Form, benefit and technology)

Phase 3: PRODUCT CONCEPT EVALUATION

3.1 Initial Reaction:

Bottle coconut milk coffee was excluded from the new product development

process because it had the lowest score for the selection criteria out of the five products, the selection criteria are established based on the characteristics favorable

to the process in which the product is used as well as manufactured

CONCEPT VARIANTS SELECTION

CRITERIA

BREAKFAST

CEREAL

PEACH LOTUS SEED TEA

SUGA

R FREE GUM

BOTTLE COCONU

T MILK COFFEE

CHIA SEED SQUASH TEA

RE F