Build a viral campaign and other content support to help %22your choosen project%22 raise their brand awareness and acquire new users in 2023

IMAGE LIST Figure 1 Indoor advertising: horizontal screen introduce about Gloas Numerolog Figure 2 Indoor advertising: horizontal screen promote the workshop...-....-s- Figure 3 Indoor a

Uy, HOA SEN UNIVERSITY

V

WORLD CLASS EDUCATION

FINAL REPORT

BUILD A VIRAL CAMPAIGN AND OTHER CONTENT

SUPPORT TO HELP "YOUR CHOOSEN PROJECT"

RAISE THEIR BRAND AWARENESS AND ACQUIRE

NEW USERS IN 2023

Lecturers Nguyén Tran Khanh Van

Members: Nguyén Viét My Hau

Nguyén Hoang Héng Phuong

Dương Thị Phương Trâm

Đặng Phan Cẩm Vân

Uy, HOA SEN UNIVERSITY

V

WORLD CLASS EDUCATION

FINAL REPORT

BUILD A VIRAL CAMPAIGN AND OTHER CONTENT

SUPPORT TO HELP "YOUR CHOOSEN PROJECT"

RAISE THEIR BRAND AWARENESS AND ACQUIRE

NEW USERS IN 2023

Lecturers Nguyén Tran Khanh Van

Members: Nguyén Viét My Hau

Nguyén Hoang Héng Phuong

Dương Thị Phương Trâm

Đặng Phan Cẩm Vân

SUBJECT Our team chose numerology because now numerology is becoming one of the

famous methods on social networking sites to help people discover themselves

Meanwhile, the service related to numerology has not yet developed strongly So we

want to develop the numerology service in a methodical and professional way,

thereby bringing numerology closer to more people in the future

THANK YOU First of all, our team would like to thank Hoa Sen University for bringing Content

marketing into the curriculum Especially, | would like to thank the subject lecturer -

Ms Nguyen Tran Kieu Van for imparting valuable knowledge to us during the past

study period The subject of Content marketing is an interesting and useful subject

and also an important subject in the Marketing industry Although it has been taught

thoroughly, due to a part of the group's knowledge and lack of real life experience, so

in our report it's hard to advoid mistakes My team hope Ms Nguyen Tran Kieu Van

will consider and give your comments so that our team can improve better next time

Our team sincerely thanks Ms Nguyen Tran Kieu Van a lot!

4 CONTENT DEMO AND DISTRIBUTION CALENDAR FOR EACH CHANNEL 0000+ 12

4.1.1 Indoor Advertising: Horizontal screen 12

44.2 Minigame on special occasion 20

4.5 Distribution calendar for each calendar 25

IMAGE LIST

Figure 1 Indoor advertising: horizontal screen introduce about Gloas Numerolog

Figure 2 Indoor advertising: horizontal screen promote the workshop - -s-

Figure 3 Indoor advertising: vertical screen introduce about Gloas Numerology

Figure 4 Indoor advertising: vertical screen promote the workshop Figure 5 Introduction email about Gloas Numerology Figure 6 Celebration email- Source: Student

Figure 7 Confirmation email - - s2 2 x2 2x ng gu ng Figure 8 Confirmation email- Source: Student - TQ TQ S2 222221111 nen Figure 9 Sample figure for content post

Figure 10 Sample figure for content post

Figure 11 Sample figure for content post

Figure 12 Introducing to workshop post

Figure 13 Sample figure for content post

Figure 14 Sample figure for using PR S22 2321 2S HS 2 2111 HH ng 1111 re

Figure 15 Standee B0 vn '

B00 ME se se 4+3

TABLE LIST IV T90 0(009 00-0 caoaŸỶnỶŸễŸÏäẳyắẳ 18

Table 2 Social marketing: numerology related topic post - cà 22222 se 19 Table 3 Social marketing: minigame posl - TQ T22 232102201 nn HH 21 111 HH ng nhe 21 Table 4 Introducing to Gloas Numerology post - - 0020 Qn SH 22221111 re 23 IEI-E:Ố/ 0 ‹ (89 1o con se 0a 26

Table 6 Marketing plan details script - 2 22 22 22 22 23 2x 2x 2x 2x 2x ng ng nu nen 27 IEÝf: ii | ẦẮỐ 28

Table 8 Podcast MC Scripta e 32

NAME OF BRAND AND SPECIFIC PRODUCT 1.1 Project name: Gloas Numerology

Numerology is well-known as a new way for everyone to know more information

about their personal traits through the useful meaning behind each number - the

thing that affects most of our life On the other hand, numerology can even tell which

time is your peak of success or biggest challenge happens in your lifetime

In Vietnam, numerology has become one of the most trending topics when it comes

to finding a reliable way to know yourself better Understanding customer psychology, we’re creating a professional team selling and enhancing the quality of Numerology service

To clarify, the name “Gloas” is taken from the name of a star in the Constellation Cat

“Gloas” represents as the mystic things that people haven't discovered yet So that

we use the name “Gloas’” to symbolize the main spirit we want to spread: Yourself is

still a mystic thing if you don’t spend time searching on your truly personal traits

1.2 Specific product: Numerology Workshop

Gloas Numerology is a selling Numerology service for everyone, based on the date

of birth, the letter of name, nickname, to research information about customers We

will give them their specific information about characteristics, their strengths and

weaknesses to help them solve their own problems

Our consultant is the one who has many years of experience in the field of research

and application of Numerology into real life Furthermore, we also have an expert team including physicists, occultists so that customers can be completely assured of

our services

The procedure will include some steps:

- Step 1: Receive registration form online and offline

- Step 2: Confirm to receive the customer’s information and deposits

- Step 3: Send confirmation mail to customers, it will consist of: full name of

customers, appointment time, meeting place address

- Step 4: Make an appointment between our consultant and customer

The consultation session will have some basic information:

- The maximum amount of time: 180 minutes

- The numbers people in an appointment: one customer - one consultant

- Fixed price: 500.000 VND

- Description: Customers will be analyzed in-depth about their base numbers according to the Numerology method Therefore, they can easily have the

answer for their own problems due to understanding well about themselves

During the meeting, the consultant will analyze each base number of customers

through their full name, date of birth, which help them easily orient their life, their

way of life It also can tell what is the good time and good choice for their job that can

help customers to get everything done smoothly and successfully And as a result,

customers will know which career path they should choose and have a motivation to

become better day by day In other words, Numerology service will change the

customers’ life positively

After the meeting, customers will receive a PDF file that writes down everything the

consultant has analyzed for them

1.2.1 Rationale Today, at the age of 18-25 years old (also known as GenZ) who are disoriented in

life, they will look for spiritual methods to find the right answers for themselves, such

as: what they will have to do next, what their future will be In fact none of these

answers appeared on the internet are highly authentic because of the different worldview of each person

For that reason, since the subject "Numerology" was introduced to Vietnam,

everyone has paid a lot of attention to it Numerology is a subject developed by

mathematician Pythagoras with scientific calculation methods

You will find the answer to your problems by getting to know yourself well about

yourself which can lead to discovering your actual potential and help to make

success in every step you go on

1.2.2 Objective SMART:

We will decide our objectives base on the SMART structure:

S (specific): sell Numerology service and increase the engagement on

fanpage

M (measurable): with the attractive content we post on facebook (include

everything related to Numerology, mini game) and the current total of

followers: 217 followers, we aim to:

e Engagement: Increase the number of followers up to 3000 likes in

2023, each post has to reach out 700 people in average

e Service: we have at least 30 customers each month

A (achievable): with the famous fame that Gloas Numerology has had in Hoa

Sen University, the team members are full of spirit, the professional consultant

and the successful workshop just organized in December 2022, we believe

that we can achieve this target in 2023

R (relevant): to help the development of Gloas Numerology, approach many

more people who have their own worries in 2023 and increase the fame of Numerology overall

T (time bound): the deadline time that we intend to set will be 1st January,

2024

1.2.3 Target Audience:

After doing some research through google form, we concluded that our target customers are divided into 3 groups: students, freshers and workers These 3 groups

have ages between 18 to 35

Students: Ages between 18 to 22 The customers in this age group are young,

passionate and lack life experience, that’s why they have a lot of worrying

time about themselves which leads to some inaccurate thinking and actions

Especially the most popular questions from these customers are whether they

chose the right major or not? For these reasons, students really need to know

themselves well, know which are the good sides or bad sides of them

Freshers: Ages between 22 to 25 Different from the students, freshers tend to

pay a lot of attention to the environment and everyone around them such as:

working environment, family,world issues, and reflect on themselves to find

10

the right answer for every action and thinking of themselves Furthermore these people are still worried much about their career path and have a fear of failure This is the reason why they are very interested in searching for Numerology to know about themselves well and choose the right career path

- Workers: Ages between 25 and 35 It can be said that people in this age are the ones who easily have a high growth in career path and happy family However, workers are prone to stress the most, because they have a high responsibility for their work, their family Some of these really need a method for them to know well about themselves which can lead to making the right decision for their life Therefore, they recognize Numerology as a way to help them find their own self and develop their life according to the way that makes them happiest

2 BIG IDEA AND VIRAL CAMPAIGN

2.1 Insight

It's not hard to catch up on the many millions of results that appear in Google when you search "way to know deeply about myself" But, are all of these results reliable and scientific?

2.2 Big Idea

- Our “present” your future

In this day and age, everyone is facing a lot of difficulties due to not knowing what inside themselves, what they really good at or bad at.Therefore, we’re bringing Numerology come closer to each and everyone of us to help as many as possible have a chance to understand well their own traits

The “present” we talk about the number base of everyone related to Numerology will

lead to the future that everyone knows well about themselves and has a better life,

better choice which makes them truly happy

W re not only selling the Numerology service, but also give you the amazing gift to your inner self Team Gloas believe that the more people know about Numerology, the more they love themself and appreciate Numerology as a “present” to solve many hard-core problems in their life

3 COMMUNICATION TOOLS

3.1 Advertising: Paid advertising

In order to promote our service, we will use paid advertising at first to increase the awareness of Numerology as well as our brand Gloas

We will aim to advertise at the place where our target audience passes by as much

as possible and pay money to appear on banner, indoor screens inside that place The main target audience we focus on in 2023 is students between the age 18 and

24 so we will choose five popular universities in Ho Chi Minh City to do this paid advertising

3.2 Direct Marketing: Email marketing

Beside each indoor screen, we also put up a booth sampling which gives free small dolls, pencils, notebooks, for everyone interested in Numerology and write down their personal information and email for us to contact later

From that collected email, we will provide detailed information about the service

Numerology through sending email to them Not only the information about our

service, but we also send discount coupons for them to increase the sales

On special occasions and their birthday date, we will also take advantage of opportunities to increase the awareness by sending them the wishes email involving special discount coupons that are limited to a few days

3.3 Events & Experience: Workshop

We will organize workshop series in famous universities to promote the name of Numerology and project Gloas Numerology Because we choose our target

customers in 2023 are students

During the workshop, we will also invite the speaker who is an expert on Numerology and a member in Gloas Numerology to give the audience the most useful

information, as the same time we will also create a “question and answer” section to

help everyone have a right view of Numerology Hence, we will promote our project

“Gloas Numerology” effectively and attract a large numbers of customers

Moreover, to prolong the excitement about Numerology, we will give a discount coupon for everyone who is interested in Numerology service in the workshop

3.4 Social Marketing: Fanpage

In our Fanpage, the main content will revolve around current questions related to Numerology which suit our target audience view and attract a lot of traffic In the meantime, we also post in-depth Numerology content for those who want to know it

well

In some special times such as: Tet holiday, Christmas, Valentine, we will create

some minigame posts to attract new customers and traffic to our fanpage We will also create advertising posts about our workshop

The main purpose of those posts is to promote the Numerology service so that we will always add a small introduction about Gloas Numerology and leave a contact below to promote who we are and what we’re doing now

4 CONTENT DEMO AND DISTRIBUTION CALENDAR FOR EACH CHANNEL 4.1 Advertising: Paid Advertising

4.1.1 Indoor Advertising: Horizontal screen

GLOAS NUMEROLOGY

Figure 1 Indoor advertising: horizontal screen introduce about Gloas Numerolog

Adobe

Figure 2 Indoor advertising: horizontal screen promote the workshop

4.1.2 Indoor Advertising: Vertical screen

Figure 3 Indoor advertising: vertical screen introduce about Gloas Numerology

GLOAS NUMEROLOGY ORGANIZE

WELCOME TO THE UNIVERSE OF NUMEROLOGY

‘rags mys of epes a Samesley he on our encod tnfnton

‘like: dane of beth, Gall cance, nickname

Œ) @ @) @

Figure 5 Introduction email about Gloas Numerology

‘OR YOU BY GLOAS NUMEROLOGY) Gamma sae eu

G

ll Celebrate Together

Cente Your Information

Figure 7 Confirmation email

See You Soon

tees

Set up devices, ;

; Greeting |

pops and gifts Light:

music 15:30 - 17:30 |Preparation (teabreak,standee, | Key visual 100%

backgrou

nd +)

Greeting |

Ready to welcome Light:

music 17:30 - 18:00 |Last check step |participants Check|Key visual 100%

speaker to their

about| Gloas

time talking about the voucher that team Gloas Numerology wiIl give everyone

they

consult the customer

the

Speaker brief introduction have a

about themselves and their position

n team Gloas Numerology

Break time

Pictures

of speaker

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music backgrou

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nd image and image

End the show and

- |Backgrou take pictures with} _

nd image 20:35 - 20:45 |Final

OI LIEN KÉT “THÂN KỲ” GIỮA HỌ TÊN

CUA BAN VA THAN SO HOC !!

Theo Thần số học của Ấn Độ, tính

cách và các mối quan hệ xung quanh

bạn đều bị ảnh hưởng bởi “sức mạnh”

của những chữ cái từ họ tên

Trong đó: các mối quan hệ thân

thuộc sẽ được thể hiện thông qua chữ

đầu tiên trong tên của bạn và tính cách

của bạn sẽ được bộc lộ thông qua cả họ

lẫn tên trong các tình huống cụ thể

Điều này sẽ giúp bạn khám phá

những điều bí ẩn bên trong nội tâm và

tính cách của bản thân

Chính vì thế, đã có không ít bậc phụ

huynh đặt tên cho con dựa vào Thần số

học nhằm giúp đứa trẻ đó có thể nhận

được những điều tốt đẹp nhất trong

cuộc sống Ví dụ như: cậu bé Nguyễn

Minh Thiên Ân - con của Hòa Minzy đã

THE MAGIC CONNECTION BETWEEN YOUR NAME AND NUMEROLOGY According to Indian Numerology, your personality and relationships are all influenced by the "power" of the letters

of your name

In which: close relationships will be revealed through the first letter of your

be revealed through both your first and last name and your personality will

name in specific situations

This will help you uncover your inner

self

Therefore, many parents have

named their children based on

Numerology to help that child get the best things in life For example: the boy Nguyen Minh Thien - son of Hoa Minzy relied on numerology to get his name