1. Trang chủ
  2. » Luận Văn - Báo Cáo

Essay starting a business in the digital age 9

52 0 0
Tài liệu được quét OCR, nội dung có thể không chính xác
Tài liệu đã được kiểm tra trùng lặp

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

THÔNG TIN TÀI LIỆU

Thông tin cơ bản

Tiêu đề Starting A Business In The Digital Age
Tác giả Trinh Thi Huyen, Tran Thi Tuong Vy, Nguyen Thi Hoa Mai, Vo Hoang Phuong Uyen, RaHlan Tong Thi Lan Huong
Người hướng dẫn Bui Dục Sinh
Trường học Ho Chi Minh University of Banking
Thể loại essay
Năm xuất bản 2024
Thành phố Ho Chi Minh City
Định dạng
Số trang 52
Dung lượng 5,74 MB

Nội dung

Bamboo fiber fabric production process Harvest and prepdr© IHGT€dGHẨN...à ác cành nh ghe 15 Weaving bamboo fiber ƒqÙFÍC..... 4, Layout of premises 4.1, Factory Main production area fac

Trang 1

HO CHI MINH UNIVERSITY OF BANKING

Ho Chi Minh City, Jun 2024

Trang 2

PART 3 : PRODUCTION PROCESS

1 Source of raw materials

2 Bamboo fiber fabric production process

Harvest and prepdr© IHGT€dGHẨN à ác cành nh ghe 15 Weaving bamboo fiber ƒqÙFÍC cành nh HH HH HH Hi 15

Trang 3

PART 4 MARKET

1 Market research

LL, Anatlyze the Macro CnvitOnMent ccccccccccccccccccccescetstetsteseseseessetessesestetenestenses 25

2 — Market farg€t sọ HH mm mm nh im may

3 Industry feasibility B.D Inlstry Attractiveness occccccccccccccceccecseeeteeeneteneesteeescnssssseusesssseesteeenseseens 27 3.2 Target market GIÍFQCHÏV€HSẨ ST TH HH HT HH HH 27

Strength Weakness Opportunity

Challenge

5 Competitors

6 Alternative products PART 5: MARKETING

1 AIDA Strategy

LL, Attention (Attract attention): occcccccccccccccccccccccccese testes steseessteecensesteesseeeeneeensas 33 HN 0 1 nan 33 1.3 Desire (Evocation Ống nh ố ố e 33 ' .ằẽee 33

PART: 6 RISKS

PART 7: VISION AND MISSION

PART 8; FINANCIAL ANALYSIS

2 Advertising and sales channels

1 Risks and options

Trang 4

2 Cost of raw materials, tools and tools at the workshop .-

3 Cost estimate table:

4 Cash flow statementf 2a ̀ o 7o 5 G 5s 0 Y1 Y1 1 991 n1 nmvse

TABLE OF CONTENTS Table 1 Job description for each DOSIfIOII 022011211211 121112111 1217110111011 1 1H xkg Table 2 Information of Heads of departiments .- 5 0 22 221122112111 2111212 1222 xe Table 3 Challenges and solutions for fiber processing using mechanical methods Table 4 Advantages and Applications of Bamboo Fiber Fabric ‹: 52-55 5-

I 1018x001 R

Table 6 Shirt size chart Table 7 ObJectives and benefits of online shirt desipn 2 2222222222222 czzzxs2 I0) 90

Table 10 Advertising and sales channȩ - 2 2 222122112111 211211151121 11511553 1xx,

Trang 5

TABLE OF CONTENTS FIGURES

Figure 20 Investment capital and cash flow over the yeafs ác cá nàn ye 44

lì 20109 0ì (00 1n 45 Fieure 22 FInancial appra1saÌL ¿+ c2 221211211121 1113 12 1118111511111 111 1111111011118 Hy 45

Trang 6

INTRODUCTION

1 Reason for choosing the topic

Over the decades, the fashion industry has witnessed the strong rise of impressively innovative brands and products However, amid this constant flow, the trend of starting a business that produces its own products from natural materials, such

as bamboo fabric, has emerged as a notable option This 1s not just a trend but also a statement about sustainability and respect for the environment

Globally, interest in sustainability and green manufacturing processes is gradually changing the landscape of the fashion industry Especially in developed countries such

as Europe, America and Australia, this trend is not only a need but also a commitment

to environmental and social responsibility The application of sustainable standards from design to production has become an undeniable trend, promoting transformative and far-reaching changes

In Vietnam, after many years of pursuing this transformation, the positive impacts

of the Covid-19 pandemic have further highlighted the need for change and sustainability in the fashion industry Faced with this situation, Bamboo Chic was established, not only expanding the selection of products made from sustainable and high-quality bamboo fabric but also promoting green consumption habits in the Vietnamese community

Trang 7

PART 1: BUSINESS DETAILS

1 Registration details

Bamboo Chic Company Limited

Registration certificate number: 0313730318 issued by the Department of Planning and Investment of Thu Duc city on June 4, 2024

Head office: 68 Street No 2, Binh Tho Ward, Thu Duc City

Phone: 0933.527.421

2 Business

Producing fabric and trading fashion products from bamboo fiber fabric, including t-shirts, hoodies and sun protection shirts Focus on producing and providing high quality products that are environmentally friendly and comfortable for the wearer Using the main material is bamboo fiber fabric, bringing lightness, softness and airiness to the user In particular, the products are also designed for effective sun protection, protecting the skin from the effects of UV rays

3 Juridical

Enterprises ensure to comply with the following laws:

« Enterprise Law No 59/2020/QH14 was passed by the 14th National Assembly

of the Socialist Republic of Vietnam, 9th session, on June 17, 2020

+ Commercial Law No 36/2005/QH11 was passed by the 11th National Assembly of the Socialist Republic of Vietnam, 7th session, on June 14, 2005

« Intellectual Property Law No 50/2005/QH11 was passed by the 11th National Assembly of the Socialist Republic of Vietnam, 8th session, on November 29, 2005

« Tax Law No 38/2019/QH14 was passed by the 14th National Assembly of the Socialist Republic of Vietnam, 7th session, on June 13, 2019

« Law on Fire Prevention and Fighting, Resolution No 25/NQ- June 2, 2010, Decree No 46/2012/ND-CP amending and supplementing a number of Decree No 35/2003/ND-CP, Decree No 130 /2006, Decree 79/2014/ND-CP

Trang 8

4, Layout of premises

4.1, Factory

Main production area (factory): Area: 400 square meters

Description: This is where bamboo fiber fabric production machinery, dyeing equipment and related equipment are located Space is needed to move and operate equipment effectively

Garment area: Area: 300 square meters

Description: This is a place for sewing clothes from manufactured and dyed fabrics Sufficient space 1s needed for sewing machines, cutting tables and irons, as well as warehouses to store products and accessories

Storage and office area: Area: 100 square meters

Description: This is the place to store raw materials (fabric, bamboo fiber, dye chemicals ) and finished products Office space 1s also needed to work, take orders, and perform administrative tasks

Dining and restroom area: Area: 80 square meters

Description: Ensure there is space and hygiene facilities for employees during work

Safe path and walkway area: Area: 40 square meters

Description: Arrange space for safe paths and walkways for movement of employees and vehicles, while ensuring ventilation and safety in the workshop

Parking area: Area: 80 square meters

Description: Arrange parking space for employees

4.2 Sales shop

Product display area: Area: 150 square meters

Description: Main area to display t-shirts, shirts, hoodies and sunscreen products Includes display shelves, cabinets, and prominent display points to attract customers Cashier counter: Area: 20 square meters

Description: Area for payment and customer service Includes cashier counter, computer and payment devices

Warehouse area: Area: 100 square meters

Trang 9

Description: Place to store stock and inventory Includes shelves for storage, warehouse and space for merchandise management

Fitting room: Area: 50 square meters

Description: Area where customers can try on items before buying Includes changing rooms, mirrors and a comfortable space for customers to comfortably try on clothes

Management room: Area: 80 square meters

Description: Area to manage business activities, recetve orders, process payments and other administrative tasks mncludes desks, computers, filing cabinets and meeting space

PART 2 : HUMAN RESOURCE ORGANIZATION

Resources 000100000! Development Finance Department

General manager | Supervise all activities of employees, department leaders,

directly direct and meet with partners

Marketing room | Come up with ideas, create creative product marketing content and manage marketing strategies to have a good consumer

Trang 10

department store, including recruitment, training, employee policies,

performance management and employee benefits issues

Research & Receive feedback from customers and market trends to develop Development new products, research to improve old products and old Department processes to optimize costs

Accounting Responsible for managing the financial activities of the department business, including revenue, expenditure, financial reporting

and tax-related activities

Production Production planning, raw material management, production department process management and product quality inspection

Responsible for optimizing production processes to ensure products meet quality standards and meet delivery schedules Business The sales department is responsible for analyzing the market, Department developing sales strategies, building customer relationships,

finding and taking care of new customers, negotiating contracts, resolving disputes and reporting results business Ensure the business achieves revenue goals

Table | Job description for each position

3 Information of Heads of departments

Nguyen General Develop and execute strategic | Bachelor of Business Ngoc Hanh | manager goals and plans Administration, Ho Chi

Ensure compliance with legal Minh City Banking

Trang 11

Build customer relationships Technology and increase online and

offline interactions

Pham Thanh | HR Manage issues related to Bachelor of Business

Ensure that the store complies University with regulations on labor

safety and labor ethics

Manage resources and train employees to ensure efficient and standard production operations

Tran Anh Head of Monitor and evaluate the Bachelor of Fashion Linh R&D effectiveness of products and | Design, Ho Chi Minh

Collaborate with other Technology departments to ensure that

product development meets customer and market needs

Vo Nhu Chief Monitor and report on Bachelor of Finance Hien accountant | revenue and expenditure, and Banking from Ho

profit and cash flow Chi Minh City Banking

University

Trang 12

Dialogue with relevant parties such as banks, tax authorities and business partners

Manage and develop customer relationships, including both current and potential customers

Propose and execute marketing and sales campaigns to attract and retain customers

Bachelor of Business Administration, Ho Chi Minh City Banking University

Trang 13

Accounting Department Accountant 1 9,000,000 9,000,000

PART 3 : PRODUCTION PROCESS

1 Source of raw materials

Bamboo Chic bamboo fabric production enterprise seeks and establishes close cooperation with bamboo farmers in Thanh Hoa, one of the lands famous for its abundant and quality bamboo raw materials With more than 78,000 hectares , Thanh Hoa ts the locality with the largest bamboo area, accounting for 50% of the country's bamboo area Living in the middle of a huge potential raw material area when households grow bamboo, most households still live in poverty Thanks to favorable natural conditions and efforts to protect the environment, households in Thanh Hoa have switched from traditional farming to bamboo farming, contributing to the supply chain of raw materials for fabric production bamboo And cooperating with farmer households instead of large suppliers is also part of the business's desire Desire to

Trang 14

improve people's lives in poor rural areas, contributing to helping bamboo growing households in Thanh Hoa

According to general price reference from bamboo farmers, the price of luong bamboo in Thanh Hoa fluctuates as follows:

In addition to Ms Thao, Bamboo Chic business also cooperates with Mr Thien Manh's household It is known that Thien Manh is also a resident of Thanh Hoa He specializes in providing bamboo poles, bamboo poles, and tree poles in large quantities for projects, agents, and businesses Phone number: 0329066838

When collaborating with businesses to provide technical support and training for households, Ms Thao and Mr Manh applied modern farming methods to optimize bamboo production, from caring for and protecting the trees planting to harvesting process, ensuring a stable and quality source of raw materials This not only helps increase the income of two households but also promotes sustainable development of agriculture and living environment in Thanh Hoa

2 Bamboo fiber fabric production process

2.1 Bamboo fiber processing

Technology using mechanical methods

The method of processing bamboo fiber using mechanical technology is a sustainable production process, without using toxic chemicals, to create bamboo fiber from the raw material of bamboo This process mainly uses mechanical force and natural enzymes to separate and soften cellulose fibers from bamboo

Trang 15

Benefits of mechanical technology:

© High product quality

Soft and durable fiber: Bamboo fiber produced using mechanical technology is usually soft, durable and has good air permeability, suitable for high-end textile products

Does not cause skin irritation: The product does not contain toxic chemicals, safe for the user's skin and health

Challenges and solutions

investments

Highly technical process: Train and improve skills for human Mechanical processing requires highly _| resources, cooperate with experts in the skilled techniques and human resources | field of fiber and textile production

Table 3 Challenges and solutions for fiber processing using mechanical

methods

Trang 16

2.2 Harvest and prepare ingredients

Bamboo Harvesting: Bamboo is harvested from sustainable sources The type of bamboo selected must ensure it does not contain toxic chemicals during the planting and care process

Prepare bamboo: Bamboo is cut into short pieces, usually about 20-30 cm for easy handling

Bamboo grinding: Bamboo is ground into powder or paste using mechanical mills This process helps break down the structure of the bamboo and facilitates subsequent processing steps

Enzyme treatment: Bamboo pulp is soaked in a natural enzyme solution (such as cellulase) This enzyme helps dissolve the bonds between cellulose fibers, softening and separating them without the use of toxic chemicals ( SpringerOpen_) ( Fairware 2024)

Combing: The separated and softened cellulose fibers are brushed to separate the fibers and remove impurities

Spinning: After being combed, bamboo fibers are spun into long and continuous fibers This process can use specialized spinning machines to ensure yarn quality and uniformity

2.3 Weaving bamboo fiber fabric

Preparing raw materials: Bamboo fibers, after being processed by mechanical technology, will be selected for uniform and best quality fibers to be ready for the weaving process

Pre-treatment: Bamboo fiber after preparation will be pre-treated to clean and soften This process includes rinsing the bamboo fibers to remove dirt and remaining impurities, and also helps soften the fibers for ease in the weaving process

Weaving fabric: After pre-treatment, bamboo fibers will be put into a weaving machine to form fabric The weaving process will be carried out on appropriate weaving machines depending on the desired fabric material, possibly a knitting machine (Using needles to bind the fibers together, creating a fabric with a network structure) , Jacquard loom (Used to create complex patterns on fabric)

Trang 17

Continued processing: Once woven, the fabric will undergo further processing steps for cleaning and finishing Steps like:

¢ Remove excess fibers and foreign materials from the fabric surface

¢ Wash the fabric to remove dirt and remaining chemicals from the manufacturing process

e Press the fabric to create a smoother and flatter surface

Quality check: After going through pre-treatment, weaving and further processing steps, the fabric will be checked for quality This process ensures that the final product meets quality and technical standards

End of production process: After quality inspection, the fabric will be tightly folded and packed into fabric rolls to prepare for the fabric dyeing step

¢ Prepare and mix dye solution:

Prepare the dye in powder or granule form

Trang 18

Prepare the dye bath by dissolving the dye in a small amount of water to form the dye bath

®© Mixing the dye solution with air:

The dye solution 1s prepared and mixed with a stream of high-pressure air

This process ensures that the dye is evenly dispersed and completely dissolved in air, forming a dye-gas mixture

Air blow dyeing machine:

The fabric is passed through the air-dye mixture in an air-blow dyeing machine The air blow dyeing machine has a special mechanism to ensure that the mixture 1s sprayed onto and in contact with the fabric evenly and effectively

High-pressure air will help push the dye solution into the fabric fibers, where the color will be absorbed and dyed evenly

Dyeing process:

During operation, the fabric will continuously move through this aerodynamic system This process takes place quickly and effectively, saving time and energy compared to traditional dyeing methods

Finishing and treatment after dyeing:

After completing the dyeing process, the fabric 1s removed from the dyeing machine system

The fabric will then be processed after dyeing such as drying and final washing to remove waste and ensure color and quality And prepare to be transferred to the garment factory to process the product

Benefits of air blow dyeing technology:

¢ Save water: Do not use water for the dyeing process

¢ Energy saving: High efficiency, energy saving compared to traditional dyeing methods

¢ Environmental protection: Minimize the amount of wastewater and toxic chemicals to the environment

Trang 19

© Uniform color: Make sure the dye color penetrates evenly into each fiber of the fabric

2.5 The process of creating the final product

Receiving product design from the design team:

The company's design department plans and designs product models based on market needs and the company's business strategy

Production planning:

Determine the required amount of fabric, accessories and production tools

Plan production to ensure progress and production efficiency

Sewing into pieces:

Workers in this department will be responsible for sewing fabric details into shirts They will work on industrial sewing machines to assemble parts together in the prescribed order

Machining and finishing:

After being sewn, the details of the shirt will be transferred to the processing department for reinforcement and finishing, including the use of accessories such as buttons, buttons, zippers, anti-UV tags,

Check quality:

The shirt products will be transferred to the quality inspection department, where workers will inspect each product to ensure that they meet the required quality standards

Trang 20

Packaging and shipping:

After quality inspection, the shirt products will be folded, packaged and prepared

to be shipped to retail stores or delivered to distribution agents

Trang 21

21|Page

3 Product

Bamboo fabric, also known as bamboo fiber fabric, is created by crushing bamboo trees to extract cellulose - a substance that is durable, flexible, lightweight and flexible When combined with some additives, this fabric has increased durability, safety and environmental friendliness

of Bamboo naturally antibacterial, prevents bacteria from growing and

Fiber Fabric eliminates odors, maintaining effectiveness after more than 50

washes

Good ventilation and sweat absorption: Bamboo fiber is cool and absorbs sweat effectively, ideal for children and hot summer days

Environmentally friendly: Bamboo fabric production does not require pesticides, consumes less water than cotton, protecting the environment

Anti-UV and ultraviolet rays: Bamboo fabric prevents UV and

Trang 23

SHIRT SIZE CHART

Design: Bamboo Chic aims for simplicity and elegance Bamboo Chic's T-shirts have a round neck or

sophisticated, suitable for both men

and women

Trang 24

Outstanding features: Outstanding sweat absorption ability, natural antibacterial, helping you always feel dry and comfortable

Color: Diverse from basic colors such as white , black, gray to bright colors suitable for all styles

3.2 Shirt

Material: Just like the T-shirt,

bamboo fiber fabric, giving the shirt a soft and airy feel

Design: Button-down _ shirt, with collar, long or short sleeves, often with details such as chest pockets and cuff buttons

Color: Rich in colors from neutral to bold, and can have

Figure 5 Shirt

The shirt is antibacterial, wrinkle- free, easy to ron and maintain Because of its elegant design and colors, it is very suitable for office environments, meetings or important events

3.3 Hoodie & Sun protection jacket

Hoodies

Material: Different from t-shirts and shirts The hoodie is made from bamboo fiber fabric combined with a little spandex (Highly elastic artificial fiber), creating elasticity and keeping warm

Design: Simple design with hood, front pockets, long sleeves with cuffed sleeves and hem Usually have simple, easy-to-coordinate colors such as black, gray, navy blue

Figure 6 Hoodie

Trang 25

Bamboo Chic's hoodie is both beautiful and youthful while also keeping you warm, breathable, soft and comfortable to wear

Sunscreen Jacket

Material: Made from bamboo fiber

fabric, which is light, airy and resistant to =

UV rays

Design: Lightweight jacket, hood,

zipper, side pockets, long sleeves and

adjustable cuffs

Outstanding features: Effective sun

protection, breathable, sweat absorbent,

antibacterial

Figure 4, Sunscreen Jacket colors and gentle patterns

Sun protection jackets made from

bamboo fiber fabric help protect the skin from the harmful effects of UV rays, bringing a cool and comfortable feeling in all outdoor activities

4 Differences

Producing bamboo fabric, sewing clothes yourself and selling them yourself brings not only economic benefits but also makes a difference in product quality and sustainable value Combined with the special needs of the Vietnamese market for breathable and sweat-absorbent uniforms in places such as restaurants, hotels, or outdoor organizations, it helps develop an effective and profitable business model highly competitive

Trang 26

Created a website called Bamboo Chic Designer & Gift Creator

Design shirts online :

oure 5 Online shirt design website template

QUAY LẠI CỬA HÀNG

Ngày đăng: 05/12/2024, 15:57

w