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Cấu trúc
front cover
copyright
table of contents
front matter
FOREWORD
body
1. A TRULY CHALLENGING INDUSTRY: SHIPPING COMPANY STRATEGIES
HISTORICAL BACKGROUND 1
TRADE- SPECIFIC IMPACTS ON THE MAJOR SHIPPING MARKETS
FINANCIAL MARKETS
TECHNOLOGICAL DEVELOPMENTS IN SHIPBUILDING AND SHIP DESIGN
CONCLUSION 1
2. COMMODITY- BASED SHIPPING: PLAYING THE MARKET
MARKET VIEW
CLASSIC SHIPPING SEGMENTS
SHIPOWNERS' CLASSIC RESPONSES— PLAY THE MARKETS
UNDERSTAND THE MARKET BETTER
DOING GOOD EVEN BETTER
BEYOND THIS—" LIVE WITH" COMMODITIZATION
CONCLUSION 2
3. THE DRIVE TOWARD NON- COMMODITY SEGMENTS
INDUSTRY STRUCTURE IMPACTING THE DEMAND SIDE
DEMANDS FOR LARGER " PACKAGES" OF SHIP SERVICES
INTEGRATION OF SEVERAL VALUE CHAIN SEGMENTS
THE INVESTMENT SIZE PER SHIP AS A BARRIER TO ENTRY
NON- COMMODITY BUSINESS GROWTH
DISTINCTIVE INNOVATIVE COMPETENCES
INDUSTRY STRUCTURE
HIGHLY SPECIALIZED SHIPPING BUSINESSES
FURTHER EXAMPLES OF NICHE STRATEGIES
CONCLUSION 3
4. PORTFOLIO STRATEGIES
THE CLASSIC PORTFOLIO MODEL APPLIED TO SHIPPING
A PORTFOLIO MANAGEMENT WORK STATION
A " NEW" PORTFOLIO MODEL BASED ON DEVELOPING SEVERAL BUSINESS PLATFORMS PROACTIVELY
POLITICAL RISK AND THE PORTFOLIO STRATEGY
CONCLUSION 4
5. ORGANIZATIONAL ISSUES
RELEVANT PREREQUISITES FOR SHIPPING ORGANIZATIONS
NETWORK- TYPE ORGANIZATIONS
CUSTOMER CENTRIC BUSINESS PRINCIPLES: HOW TO ACHIEVE CUSTOMER FOCUS
A HIGH PERFORMANCE BUSINESS CULTURE
THE NEED FOR " INTERNAL ENTREPRENEURS"
DIVERSIFY OUT OF SHIPPING— OR NOT
CONCLUSION 5
6. THE FUTURE OF THE INDUSTRY
UNATTRACTIVENESS FOR PUBLIC FIRMS
FAMILY FIRMS: SUCCESSION PLANNING, PROFESSIONALISM
FAMILY MEMBERS WITH DIFFERENT RISK PROFILES
THE NEED FOR CAPITAL
STRATEGIC ALLIANCES
THE STOCK MARKET: " STEEL" VERSUS SHARES
CHANGE
STABILITY
SHAPING THE SHIPPING COMPANY OF THE FUTURE
CONCLUSION 6
back matter
REFERENCES
Nội dung
[...]...x ShippingCompany Strategies: Global Management under Turbulent Conditions A fourth important influence on my interest in shipping was a number of assignments as director on several shippingcompany boards: Olsen & Ugelstad, Oslo, Norway: I served as a director from 1974 until the discontinuation of business in 2003 It should be noted that this company ceased operations in... Chapter 4, we shall discuss the overall portfolio strategies of the shipping firm, where the key challenge will be to put a set of chosen business strategies together in a deliberate way to create a better balance These may be commodity-based business approaches and/or niche business approaches The key is to develop an overall xii ShippingCompany Strategies: Global Management under Turbulent Conditions... new strategies and further breakthrough research in shipping Peter Lorange Lausanne, Switzerland August 2004 Foreword xiii This book is dedicated to Maersk Mc-Kinney Mailer, outstanding leader and entrepreneur, in recognition of his outstanding contribution to the development of the field of shipping strategy This Page is Intentionally Left Blank A Truly Challenging Industry: ShippingCompany Strategies. .. 18 ShippingCompany Strategies: Global Management under Turbulent Conditions Exhibit 1.7: The Norwegian Maritime Network Source: Reve and Jakobsen, 2002 A P Moller-Maersk The steamship company A P Moller-Maersk, as the name suggests, was founded by A.P Moller and his father in Svenborg, Denmark, when they established the Steamship Company Svenborg in 1904 Moller established another steamship company. .. industry expect—that leads to exceptional, positive shipping market rates Traditionally, the bulk of the world's shipping activities was led from Europe and, to some extent, from the US But have the changes in shippingcompanystrategies and the patterns in world economic growth over the last decade resulted in any new region of the globe coming to dominate the shipping markets? There has, in fact, been a... organizational issues, largely to do with the implementation of the shipping firm's flexible strategies After all, it is people, working together in organizational teams that make strategies happen, particularly in today's turbulent world We shall thus discuss how the shipping firm might choose different strategic forms, depending on the types of strategies it wishes to pursue The role of key players and personalities,... strategic challenges of a shipping corporation A conceptual model for developing strategies in shipping companies will be developed, illustrated by a historical expose of the successful, but turbulent, evolution of two leading shipping companies, A P Moller-Maersk and Leif Hoegh & Co The next three chapters deal with the specifics of strategy formulation and implementation in shipping firms In Chapter... Industry: ShippingCompanyStrategies 3 Consider now the challenging issues facing the modern shipping industry today, which lead to the realization that we must cope with increasing turbulence, more volatile competitive forces, such as unexpected movements in the stock market, abrupt macroeconomic swings, severe political issues and so on Let us briefly discuss these macro trends, and then ask how our shipping. .. negative effects on developments in the shipping market Emerging countries, such as India, Brazil, etc., also 4 ShippingCompany Strategies: Global Management under Turbulent Conditions play increasingly important roles Local political uncertainties, such as the ones experienced recently in the Middle East, can also have a significant effect on the development of shipping markets More specifically, China's... vital in order to be prepared to manage turbulence and dynamic change more generally The shipping industry can lead the way toward a better understanding of how to handle turbulence for a broad range of executives A Truly Challenging Industry: ShippingCompanyStrategies 11 Let us now consider the examples of two shipping firms that have survived through turbulent times by focusing on both the markets . field of shipping strategy. This Page is Intentionally Left Blank A Truly Challenging Industry: Shipping Company Strategies 1 CHAPTER 1 A TRULY CHALLENGING INDUSTRY: SHIPPING COMPANY STRATEGIES Strategy. Shipping Company Strategies: Global Management under Turbulent Conditions A fourth important influence on my interest in shipping was a number of assignments as director on several shipping company. Industry: Shipping Company Strategies 1 Historical Background 1 Macro Issues 3 Turbulent Conditions 6 LeifHoegh&Co. 11 A.P. Moller-Maersk 18 The Strategic Challenge 22 Shipping Company Strategies: