Following the success of the program “CHỊ ĐẸP ĐẠP SÓNG RẼ GIÓ SEASON 1” , YeaH1 Group JSC continuesto accompany the girls to carry out the project to promote the girls who win in the fin
About the Enterprise
Name
1.2 Brief History: Established in 2006, YeaH1 Group gradually developed into a leading company in Technology Communications in Vietnam and Southeast Asia, with a diverse ecosystem including: Media, Game, Commerce, Financial, Technology, Capital, Global.
1.3 Vision: We set a vision to become a leading corporation in Vietnam and reach out to the world with a multimedia ecosystem and expanded retail services based on the power of technology.
1.4 Mission: YeaH1 will be a gathering place for people with different creativity and daring to think and do things to create leading trends No matter who comes to YeaH1, everyone has the same opportunity to cooperate and develop. Above all, each YeaH1 member has a mission to build and contribute positive values to the community through creative content and outstanding service.
1.5 Core values: YeaH1 is a place that unites diversity to conquer new heights together with 5 core values: Proactive -
1.6 Market share: In 2023, YeaH1 television market share still accounts for over 55% in Vietnam.
1.7 Services: Media, Game, Commerce, Financial, Technology, Capital , Global.
YeaH1 Universal Day is an event to honor creators - artists, YouTubers, who have grown from the foundation of YeaH1 group (YeaH1TV, YeaH1 CMG, YeaH1 Network, ) With the message of global connection, in addition to artists with great influence in the Vietnamese market, the event is expected to have the participation of a number of stars from countries around the world.
The project "Workshop - Filmmaking with YeaH1" was organized to find young talents with a passion for program production.
The workshop "Filmmaking with YeaH1" is also a place for new content creators - Content Creators - to freely come up with ideas, create their own crew and produce the programs they want to fit on the Digital platform.
This is also an opportunity to meet and interact with Content Strategy Creation Experts, who will advise on the formula for creating works with billions of views Especially with the participation of Content Creators - Content Creator of YeaH1 through "famous" series that are attracting attention on social networks such as: Mr Detective, Mr. Shipper, listen to the sharing of experiences in action The process of going from zero to the YouTube golden button.
The program searches for models without any appearance requirements Promoting the uniqueness of each person, looking for "shock" models wearing "flattering" clothes,choosing the criteria "Breaking the rules - Confidently showing off your identity".Contestants aged from 18 to 30 years old will have the opportunity to show off their costumes with a "unique" catwalk style to convince the judges.
A new standard in livestream sales on e-commerce platforms when implementing the shoppertainment program (Shopping combined with entertainment) Realize the idea of bringing a fashion show on livestream sales, creating a new attraction for shopping addicts on the TikTok Shop
28/10/2023 Chị đẹp đạp gió rẽ sóng 2023
Chị đẹp đạp gió rẽ sóng is a reality television show about music This is the Vietnamese version of Mango TV's Chinese TV show Billionaires The chapter includes 30 female artists (called “Chị đẹp”) who have been active in the entertainment industry Each performance night, “Chị đẹp” will be formed into groups of 3, 5 or 7 members After 5 nights of performances, the final night will select 7 “Chị đẹp” with the largest number of fans to debut as a music group.
“Mẹ Siêu Nhân” copyrighted and Vietnameseized from the program "Super Mom" owned by MangoTV With the orientation of developing high-end furniture with inspirational values, Mẹ Siêu Nhân was launched with the message "When you are born, mother is born": When starting the process of raising children, the vocation and the duty of a mother appears, so the mother is not naturally born, the mother grows with her child in the process of development.
According to the expected plan, the first season of "Super Mom" Vietnamese version will have 15 episodes with many attractive and humane content and promises to be spiritual food for millions of Vietnamese audiences in the near future
- Has a long history and high position in the industry.
- Is one of the largest Premium show production units in
- Occupy 55% market share in the market.
- Owns more than 200 million followers with a total of nearly
44 billion views domestically and internationally.
- Promote business globally with many fields such as Media,
Social Commerce, investment, finance, technology,
- Has a certain number of audiences.
-There are few unique community-oriented activities compared to other media/entertainment companies.
- There has not been a truly outstanding program that demonstrates brand positioning.
-Currently, young people tend to pay more attention to reality TV shows.
=> This program is easy to attract and reach young audiences.
- The popularity of the Internet allows many people to easily access and follow the program.
- Many Entertainment companies buy Format copyrights of foreign programs, but the contents are clumsy and unfinished This creates a challenge for YeaH1 Group JSC, which needs to have a complete program in both content and image.
- There are too many other programs from competing companies that have the same format, have been launched before, and achieved much success, creating a challenge for YeaH1 to create new ideas and creative programs to attract more viewers.k
- Many audiences do not like programs with too dramatic content.
-There are too many drama genre shows in the entertainment market, which makes the audience "overwhelmed" with content.
- Running a suitable PR PJ for YeaH1 with new ideas and new objectives for community values in Vietnam.
- Solve script, production, editing (no evil editing) Have a different look at today's entertainment programs
- Successfully called on more than 70% of people to accompany YeaH1 in this PJ PR because YeaH1's programs are all aimed at community values.
- Achieving 10 million MV views in 2 weeks after release.
- Each of “Chị đẹp” and DIVAS will be in the TOP 3 most searched keywords on platforms like Google, Facebook, TikTok.
- All classes of tickets will be sold out within 2 weeks of being on sale.
- Becoming the TOP 5 event of the month on Buzzmetrics.
- Being the most discussed and searched events on Reputa - Social Listen.
- Gaining 50% of MV revenue on Youtube + 50% of Event Chain ticket sales + Call money from MV release date - chain ending event (July 6 to September 20).
- Occupation: student, office worker or even the audience who loves “Chị đẹp” working in the media field,
- Education level: college/university or higher
- Geographic scope: usually focuses on attracting audience segments in big cities such as: TP Ho Chi Minh, Hanoi,
1 Creative Idea for Future Project
Following the success of the program “CHỊ ĐẸP ĐẠP SÓNG RẼ GIÓ SEASON 1” , YeaH1 Group JSC continues to accompany the girls to carry out the project to promote the girls who win in the final night The PR project includes 2 activities:
Activity 1: MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH” – like a beautiful new beginning after overcoming challenges in the previous program “…”
Activity 2: Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG” - conveys a positive message that young people can also overcome challenges to reach the "dawn" of good things
Gồm những hoạt động gì ?
DÁM MƠ - DÁM ĐẸP: is a strong affirmation of the importance of pursuing dreams and appreciating the beauty of women And at the same time, it is a call for people to live a full and meaningful life, not afraid to pursue their dreams and assert themselves.
DÁM MƠ - Encouraging women to courageously pursue their dreams, regardless of age or circumstances.
DÁM ĐẸP - Show confidence and appreciate each person's own beauty, each of us has our own unique beauty.
3 Main Activities of the Project
To promote the project "DÁM MƠ - DÁM ĐẸP", YeaH1 will kick off with the debut MV "VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH" Along with the MV, the series of events "BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG" was organized with the purpose of inspiring young people, while raising funds for the Vietnam Women's Union.
Activity 1: MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH” : The MV is the official announcement of the
"Union" of “Chị đẹp” The content of the MV is about strength and determination to overcome difficulties and challenges to receive success.
Vision
ecosystem and expanded retail services based on the power of technology.
Mission
create leading trends No matter who comes to YeaH1, everyone has the same opportunity to cooperate and develop.Above all, each YeaH1 member has a mission to build and contribute positive values to the community through creative content and outstanding service.
Core Value
Services
YeaH1 Universal Day is an event to honor creators - artists, YouTubers, who have grown from the foundation of YeaH1 group (YeaH1TV, YeaH1 CMG, YeaH1 Network, ) With the message of global connection, in addition to artists with great influence in the Vietnamese market, the event is expected to have the participation of a number of stars from countries around the world.
The project "Workshop - Filmmaking with YeaH1" was organized to find young talents with a passion for program production.
The workshop "Filmmaking with YeaH1" is also a place for new content creators - Content Creators - to freely come up with ideas, create their own crew and produce the programs they want to fit on the Digital platform.
This is also an opportunity to meet and interact with Content Strategy Creation Experts, who will advise on the formula for creating works with billions of views Especially with the participation of Content Creators - Content Creator of YeaH1 through "famous" series that are attracting attention on social networks such as: Mr Detective, Mr. Shipper, listen to the sharing of experiences in action The process of going from zero to the YouTube golden button.
The program searches for models without any appearance requirements Promoting the uniqueness of each person, looking for "shock" models wearing "flattering" clothes,choosing the criteria "Breaking the rules - Confidently showing off your identity".Contestants aged from 18 to 30 years old will have the opportunity to show off their costumes with a "unique" catwalk style to convince the judges.
A new standard in livestream sales on e-commerce platforms when implementing the shoppertainment program (Shopping combined with entertainment) Realize the idea of bringing a fashion show on livestream sales, creating a new attraction for shopping addicts on the TikTok Shop
28/10/2023 Chị đẹp đạp gió rẽ sóng 2023
Chị đẹp đạp gió rẽ sóng is a reality television show about music This is the Vietnamese version of Mango TV's Chinese TV show Billionaires The chapter includes 30 female artists (called “Chị đẹp”) who have been active in the entertainment industry Each performance night, “Chị đẹp” will be formed into groups of 3, 5 or 7 members After 5 nights of performances, the final night will select 7 “Chị đẹp” with the largest number of fans to debut as a music group.
“Mẹ Siêu Nhân” copyrighted and Vietnameseized from the program "Super Mom" owned by MangoTV With the orientation of developing high-end furniture with inspirational values, Mẹ Siêu Nhân was launched with the message "When you are born, mother is born": When starting the process of raising children, the vocation and the duty of a mother appears, so the mother is not naturally born, the mother grows with her child in the process of development.
According to the expected plan, the first season of "Super Mom" Vietnamese version will have 15 episodes with many attractive and humane content and promises to be spiritual food for millions of Vietnamese audiences in the near future
- Has a long history and high position in the industry.
- Is one of the largest Premium show production units in
- Occupy 55% market share in the market.
- Owns more than 200 million followers with a total of nearly
44 billion views domestically and internationally.
- Promote business globally with many fields such as Media,
Social Commerce, investment, finance, technology,
- Has a certain number of audiences.
-There are few unique community-oriented activities compared to other media/entertainment companies.
- There has not been a truly outstanding program that demonstrates brand positioning.
-Currently, young people tend to pay more attention to reality TV shows.
=> This program is easy to attract and reach young audiences.
- The popularity of the Internet allows many people to easily access and follow the program.
- Many Entertainment companies buy Format copyrights of foreign programs, but the contents are clumsy and unfinished This creates a challenge for YeaH1 Group JSC, which needs to have a complete program in both content and image.
- There are too many other programs from competing companies that have the same format, have been launched before, and achieved much success, creating a challenge for YeaH1 to create new ideas and creative programs to attract more viewers.k
- Many audiences do not like programs with too dramatic content.
-There are too many drama genre shows in the entertainment market, which makes the audience "overwhelmed" with content.
- Running a suitable PR PJ for YeaH1 with new ideas and new objectives for community values in Vietnam.
- Solve script, production, editing (no evil editing) Have a different look at today's entertainment programs
- Successfully called on more than 70% of people to accompany YeaH1 in this PJ PR because YeaH1's programs are all aimed at community values.
- Achieving 10 million MV views in 2 weeks after release.
- Each of “Chị đẹp” and DIVAS will be in the TOP 3 most searched keywords on platforms like Google, Facebook, TikTok.
- All classes of tickets will be sold out within 2 weeks of being on sale.
- Becoming the TOP 5 event of the month on Buzzmetrics.
- Being the most discussed and searched events on Reputa - Social Listen.
- Gaining 50% of MV revenue on Youtube + 50% of Event Chain ticket sales + Call money from MV release date - chain ending event (July 6 to September 20).
- Occupation: student, office worker or even the audience who loves “Chị đẹp” working in the media field,
- Education level: college/university or higher
- Geographic scope: usually focuses on attracting audience segments in big cities such as: TP Ho Chi Minh, Hanoi,
1 Creative Idea for Future Project
Following the success of the program “CHỊ ĐẸP ĐẠP SÓNG RẼ GIÓ SEASON 1” , YeaH1 Group JSC continues to accompany the girls to carry out the project to promote the girls who win in the final night The PR project includes 2 activities:
Activity 1: MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH” – like a beautiful new beginning after overcoming challenges in the previous program “…”
Activity 2: Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG” - conveys a positive message that young people can also overcome challenges to reach the "dawn" of good things
Gồm những hoạt động gì ?
DÁM MƠ - DÁM ĐẸP: is a strong affirmation of the importance of pursuing dreams and appreciating the beauty of women And at the same time, it is a call for people to live a full and meaningful life, not afraid to pursue their dreams and assert themselves.
DÁM MƠ - Encouraging women to courageously pursue their dreams, regardless of age or circumstances.
DÁM ĐẸP - Show confidence and appreciate each person's own beauty, each of us has our own unique beauty.
3 Main Activities of the Project
To promote the project "DÁM MƠ - DÁM ĐẸP", YeaH1 will kick off with the debut MV "VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH" Along with the MV, the series of events "BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG" was organized with the purpose of inspiring young people, while raising funds for the Vietnam Women's Union.
Activity 1: MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH” : The MV is the official announcement of the
"Union" of “Chị đẹp” The content of the MV is about strength and determination to overcome difficulties and challenges to receive success.
Activity 2: Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG” : This is a series of events taking place within 1 day (September 20) to strengthen the relationship between “Chị đẹp” and the audience who love the show “Chị đẹp” riding the wind and waves" in particular and YeaH1 in particular shared The event includes outstanding activities such as: jogging, concert, fundraising The activity includes 2 parts:
10.000.000.000 VND (Ten billion Vietnam Dong)
5 Proposed Timeline for the Main Activities 4 months
MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH”
Task name Duration Start End
1.1 Come up with concept ideas with the producer 7 days June 1 June 7
1.2 Book shooting location 1 day June 8 June 8
1.3 Contact designers 1day June 9 June 9
1.4 Fitting costumes 2 days June 9 June 10
1.5 On set 2 days June11 June 12
1.6 Post-production 7 days June 13 June 19
1.7 Censoring process 14 days June 20 July 3
1.8 Promote TEASER MV YEAH1 on official fanpage and 30 celebs' fanpages 1 day July 4 July 4 1.9 Promote TEASER MV on press pages and channels (partner) 1 day July 4 July 4
1.10 Press Conference 1 day July 5 July 5
1.11 MV release 1 day July 6 July 6
Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
Task name Duration Start End
2.2 Ask for permission to operate the event 14 days July 13 July 26
2.3 Invite CITYGYM to sponsor for the event 7 days July 27 August 2
2.4 Book the location for the events 4 days August 3 August 6
2.5 Contact facilities and service providers
(carpets, uniforms, security, ) 7 days August 3 August 9
2.6 Prepare a script for the Sharing activity of 7 celebs 7 days August 3 August 9 2.7 Meet with the celebs to announce the process of the event 1 day August 10 August 10
2.8 The cast, YEAH1 and partners posted PR articles about the series of events on social media platforms 1 day August 11 August 11
2.9 Contact media partners (press, social) (communication support) 2 days August 11 August 12 2.10 Post TICKETS SALE articles with press and media partners
(press, social) (media support) 14 days August 12 August 25
2.11 Survey the running route and create a running route 2 days August 13 August 14
2.12 Sell tickets on ticket box 2 in WEEKS (register form, send confirmation email and synthesize information) 14 days August 26 September 8
2.13 Synthesize the number of tickets sold 3 days September 9 September
11 2.14 Media partners post media articles about each activity 2 days September 9 September
2.15 Set up TOTAL 7 days September 9 September
15 2.16 Fitting clothes for the celebs in each activity 2 days September
A.Brainstorm ideas with the producer
H promote TEASER MV on the official fanpage of YEAH1 and 30 beautiful ladies
I promote TEASER MV on news media channels (partners)
B Apply for an event permit 14
C Invite sponsors from CITIGYM to accompany 7
D Booking the location where the series of events will take place 4
E Contact facilities and service providers (carpets, uniforms, security, ) 7
F Prepare a script for the Sharing activity of 7 beautiful women
G Meeting with beautiful ladies, steps to carry out the program 1
H The cast, YEAH1 and partners post PR articles about the series of events on social networking platforms 1
I Contact media partners (press, social) (media support) 2
J Post TICKETS SELLING articles with media partners (press, social) (media support) 14
K Survey the running route and create a running route 2
L Sell tickets on ticket box 2 WEEKS (register form, send confirmation email and summarize information) 14 M.Summary of number of tickets sold 3
N Media partners post media articles about each activity 2
P Fitting clothes for beautiful ladies in each activity 2
B CRITICAL PATH METHODS (CPM) & BAR CHARTS WITH FLOAT
MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH”
A Brainstorm ideas with the producer
H Promote TEASER MV on the official fanpage of YEAH1 and 30 “Chị đẹp”
I Simultaneously promote TEASER MV on news media channels(partners)
The Critical Path Method (CPM) is a project management technique used to schedule and manage complex projects It provides a systematic approach for planning, scheduling, and controlling activities within a project to ensure timely completion CPM identifies the longest sequence of dependent tasks, known as the critical path, which determines the minimum time required to complete the project By analyzing the critical path, project managers can identify tasks that are crucial for meeting deadlines and allocate resources effectively
Task Dur ES EF LS LF Float In charge
E 2 11 12 11 12 0 Creative Director, Executive Director, Copywriter, Produce Manager
H 1 34 34 34 34 0 Account Coordinator, Account Manager, Copywriter
I 1 34 34 34 34 0 Account Coordinator, Account Manager, Copywriter
J 1 35 35 35 35 0 Account Manager, Account Executive, Assistant, Copywriter
Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
A Brainstorm ideas with the producer
B Apply for an event permit
C Invite sponsors from CITIGYM to accompany
D Booking the location where the series of events will take place
E Contact facilities and service providers (carpets, uniforms, security, )
F Prepare a script for the Sharing activity of 7 “Chị đẹp”
G Meeting with “Chị đẹp” about the steps to carry out the program
H The cast, YEAH1 and partners posted PR articles about the series of events on social networking platforms
I Contact media partners (press, social) (media support)
J Post TICKETS SALE articles with media partners
K Survey the track and create a track
L Sell tickets on ticket box 2 WEEKS
(register form, send confirmation email and compile information)
M Summary of number of tickets sold
N Media partners post media articles about each activity
P Fitting clothes for “Chị đẹp” in each activity
Task Dur ES EF LS LF Float In charge
A 7 1 7 1 7 0 Creative Director, Strategic Planner, Copywriter, Designer, Strategic Analysis,
B 14 8 21 8 21 0 Event Manager, Event Executive, Event Planner
E 7 29 35 29 35 0 Account Manager,Account Executive, Account Coodinator,
F 7 29 35 29 35 0 Creative Director, Strategic Planner, Copywriter, Strategic Analysis, Producer
I 2 37 38 48 49 11 Chief Communication Officer, PR Executive
O 7 66 72 66 72 0 Producer,Creative Director, Assistant, Event Coordinator
Q 2 75 76 75 76 0 Producer Manager,Event Executive,Line Producer,
R 1 77 77 77 77 0 Account Manager, Event Manager,Event Executive, Event Coordinator
Scope of Work
- Running a suitable PR PJ for YeaH1 with new ideas and new objectives for community values in Vietnam.
- Solve script, production, editing (no evil editing) Have a different look at today's entertainment programs.
KPIs Setting
- Successfully called on more than 70% of people to accompany YeaH1 in this PJ PR because YeaH1's programs are all aimed at community values.
- Achieving 10 million MV views in 2 weeks after release.
- Each of “Chị đẹp” and DIVAS will be in the TOP 3 most searched keywords on platforms like Google, Facebook, TikTok.
- All classes of tickets will be sold out within 2 weeks of being on sale.
- Becoming the TOP 5 event of the month on Buzzmetrics.
- Being the most discussed and searched events on Reputa - Social Listen.
- Gaining 50% of MV revenue on Youtube + 50% of Event Chain ticket sales + Call money from MV release date - chain ending event (July 6 to September 20).
Target Audience (s)
- Occupation: student, office worker or even the audience who loves “Chị đẹp” working in the media field,
- Education level: college/university or higher
- Geographic scope: usually focuses on attracting audience segments in big cities such as: TP Ho Chi Minh, Hanoi,
CONCEPT 1 Creative Idea for Future Project
Name of Project
DÁM MƠ - DÁM ĐẸP: is a strong affirmation of the importance of pursuing dreams and appreciating the beauty of women And at the same time, it is a call for people to live a full and meaningful life, not afraid to pursue their dreams and assert themselves.
DÁM MƠ - Encouraging women to courageously pursue their dreams, regardless of age or circumstances.
DÁM ĐẸP - Show confidence and appreciate each person's own beauty, each of us has our own unique beauty.
Main Activities of the
To promote the project "DÁM MƠ - DÁM ĐẸP", YeaH1 will kick off with the debut MV "VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH" Along with the MV, the series of events "BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG" was organized with the purpose of inspiring young people, while raising funds for the Vietnam Women's Union.
Activity 1: MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH” : The MV is the official announcement of the
"Union" of “Chị đẹp” The content of the MV is about strength and determination to overcome difficulties and challenges to receive success.
Activity 2: Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG” : This is a series of events taking place within 1 day (September 20) to strengthen the relationship between “Chị đẹp” and the audience who love the show “Chị đẹp” riding the wind and waves" in particular and YeaH1 in particular shared The event includes outstanding activities such as: jogging, concert, fundraising The activity includes 2 parts:
Total Cost
10.000.000.000 VND (Ten billion Vietnam Dong)
Proposed Timeline for the Main Activities
MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH”
Task name Duration Start End
1.1 Come up with concept ideas with the producer 7 days June 1 June 7
1.2 Book shooting location 1 day June 8 June 8
1.3 Contact designers 1day June 9 June 9
1.4 Fitting costumes 2 days June 9 June 10
1.5 On set 2 days June11 June 12
1.6 Post-production 7 days June 13 June 19
1.7 Censoring process 14 days June 20 July 3
1.8 Promote TEASER MV YEAH1 on official fanpage and 30 celebs' fanpages 1 day July 4 July 4 1.9 Promote TEASER MV on press pages and channels (partner) 1 day July 4 July 4
1.10 Press Conference 1 day July 5 July 5
1.11 MV release 1 day July 6 July 6
Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
Task name Duration Start End
2.2 Ask for permission to operate the event 14 days July 13 July 26
2.3 Invite CITYGYM to sponsor for the event 7 days July 27 August 2
2.4 Book the location for the events 4 days August 3 August 6
2.5 Contact facilities and service providers
(carpets, uniforms, security, ) 7 days August 3 August 9
2.6 Prepare a script for the Sharing activity of 7 celebs 7 days August 3 August 9 2.7 Meet with the celebs to announce the process of the event 1 day August 10 August 10
2.8 The cast, YEAH1 and partners posted PR articles about the series of events on social media platforms 1 day August 11 August 11
2.9 Contact media partners (press, social) (communication support) 2 days August 11 August 12 2.10 Post TICKETS SALE articles with press and media partners
(press, social) (media support) 14 days August 12 August 25
2.11 Survey the running route and create a running route 2 days August 13 August 14
2.12 Sell tickets on ticket box 2 in WEEKS (register form, send confirmation email and synthesize information) 14 days August 26 September 8
2.13 Synthesize the number of tickets sold 3 days September 9 September
11 2.14 Media partners post media articles about each activity 2 days September 9 September
2.15 Set up TOTAL 7 days September 9 September
15 2.16 Fitting clothes for the celebs in each activity 2 days September
Project Breakdown Structure
A.Brainstorm ideas with the producer
H promote TEASER MV on the official fanpage of YEAH1 and 30 beautiful ladies
I promote TEASER MV on news media channels (partners)
B Apply for an event permit 14
C Invite sponsors from CITIGYM to accompany 7
D Booking the location where the series of events will take place 4
E Contact facilities and service providers (carpets, uniforms, security, ) 7
F Prepare a script for the Sharing activity of 7 beautiful women
G Meeting with beautiful ladies, steps to carry out the program 1
H The cast, YEAH1 and partners post PR articles about the series of events on social networking platforms 1
I Contact media partners (press, social) (media support) 2
J Post TICKETS SELLING articles with media partners (press, social) (media support) 14
K Survey the running route and create a running route 2
L Sell tickets on ticket box 2 WEEKS (register form, send confirmation email and summarize information) 14 M.Summary of number of tickets sold 3
N Media partners post media articles about each activity 2
P Fitting clothes for beautiful ladies in each activity 2
Organization Breakdown Structure
B CRITICAL PATH METHODS (CPM) & BAR CHARTS WITH FLOAT
MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH”
A Brainstorm ideas with the producer
H Promote TEASER MV on the official fanpage of YEAH1 and 30 “Chị đẹp”
I Simultaneously promote TEASER MV on news media channels(partners)
The Critical Path Method (CPM) is a project management technique used to schedule and manage complex projects It provides a systematic approach for planning, scheduling, and controlling activities within a project to ensure timely completion CPM identifies the longest sequence of dependent tasks, known as the critical path, which determines the minimum time required to complete the project By analyzing the critical path, project managers can identify tasks that are crucial for meeting deadlines and allocate resources effectively
Task Dur ES EF LS LF Float In charge
E 2 11 12 11 12 0 Creative Director, Executive Director, Copywriter, Produce Manager
H 1 34 34 34 34 0 Account Coordinator, Account Manager, Copywriter
I 1 34 34 34 34 0 Account Coordinator, Account Manager, Copywriter
J 1 35 35 35 35 0 Account Manager, Account Executive, Assistant, Copywriter
Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
A Brainstorm ideas with the producer
B Apply for an event permit
C Invite sponsors from CITIGYM to accompany
D Booking the location where the series of events will take place
E Contact facilities and service providers (carpets, uniforms, security, )
F Prepare a script for the Sharing activity of 7 “Chị đẹp”
G Meeting with “Chị đẹp” about the steps to carry out the program
H The cast, YEAH1 and partners posted PR articles about the series of events on social networking platforms
I Contact media partners (press, social) (media support)
J Post TICKETS SALE articles with media partners
K Survey the track and create a track
L Sell tickets on ticket box 2 WEEKS
(register form, send confirmation email and compile information)
M Summary of number of tickets sold
N Media partners post media articles about each activity
P Fitting clothes for “Chị đẹp” in each activity
Task Dur ES EF LS LF Float In charge
A 7 1 7 1 7 0 Creative Director, Strategic Planner, Copywriter, Designer, Strategic Analysis,
B 14 8 21 8 21 0 Event Manager, Event Executive, Event Planner
E 7 29 35 29 35 0 Account Manager,Account Executive, Account Coodinator,
F 7 29 35 29 35 0 Creative Director, Strategic Planner, Copywriter, Strategic Analysis, Producer
I 2 37 38 48 49 11 Chief Communication Officer, PR Executive
O 7 66 72 66 72 0 Producer,Creative Director, Assistant, Event Coordinator
Q 2 75 76 75 76 0 Producer Manager,Event Executive,Line Producer,
R 1 77 77 77 77 0 Account Manager, Event Manager,Event Executive, Event Coordinator
The RACI matrix is a powerful tool used in project management and organizational governance to clarify roles and responsibilities for tasks and decisions within a project or process RACI stands for Responsible, Accountable, Consulted, and Informed, which are the four key roles defined within the matrix.
A.GANNT CHART OF THE WHOLE PROJECT
MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH” 3.000.000.000
Chuỗi sự kiện “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
Activity 1: MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH”
NO TASKS DETAILS AMOUNT/ DAYs UNIT
1 Brainstorm ideas with the producer - 7 days 20.000.000 140.000.000
4 Fitting clothes About 14 sets for 7 ladies - - 10.000.000 10.000.000
MV on the official fanpage of
Run ads for 2 main channels:
MV on news media channels
Run ads for 3 main channels:
Run news on social media
(days) Total (VND) Cost per days
Activity 2: Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
1 Brainstorm concept ideas with producers - 7 days 20.000.000 140.000.000
2 Apply for an event permit - 14 days - 2.000.000
3 Invite sponsors from CITIGYM to accompany Contact, invite to dinner and cooperate 7 days 1.000.000 7.000.000
4 Booking the location where the series of events will take place - 4 days 750.000.000 3.000.000.000
5 Contact facilities and service providers
The day of the event is morning, afternoon and prepare/rehersal 2 days in advance
6 Prepare a script for the Sharing activity of 7 beautiful women
- Choosing MC,meeting scripts, rehersal and date on air
7 Meeting with “Chị đẹp” about the steps to carry out the program From 10am to 5pm 1 day 70.000.000 70.000.000
8 The cast, YEAH1 and partners posted PR articles about the series of events on social networking platforms
Run ads for 2 main channels:
9 Contact media partners (press, social) (media support) Facebook and News 2 days 10.000.000 20.000.000
10 Post TICKETS SALE articles with media partners (press, social) (media support) Run ads for 2 main channels: 14 days 4.000.000 56.000.000
Facebook, Tiktok and website of YeaH1
11 Survey the track and create a track - 2 days 1.000.000 2.000.000
Sell tickets on ticket box 2 WEEKS (register form, send confirmation email and compile information) - 14 days 2.000.000 28.000.000
13 Summary of number of tickets sold - 3 days - 0
14 Media partners post media articles about each activity - 2 days 10.000.000 20.000.000
16 Fitting clothes for “Chị đẹp” in each activity - 2 days 140.000.000 280.000.000
Task Predecessor Duration (days) Total (VND) Cost per days
MV “Vượt gió rẽ sóng đến bình minh
Achieved 10 million MV views in 2 weeks after release Youtube Analytics, Google
Each of “Chị đẹp” and DIVAS will be on the TOP 3 most searched keywords on each platform such as Google, Facebook, TikTok Google Trends,
Chain of events “Bạn đẹp đạp gió rẽ sóng ” Sold out all ticket classes within 2 weeks of opening Tickets Box, Excel
Becoming TOP 5 event of the month on Buzzmetrics Buzzmetrics
Most discussed and searched events on Reputa - Social Listening Reputa
Total Funding 50% of MV revenue on Youtube + 50% of event series ticket sales
+ Called money from MV release date - end of event series (July 6 to September 20)
Youtube Analytics, TicketsBox, Excel.
7 “Chị đẹp”: Trang Phap, Le Quyen, My Linh, Thu Phuong, Diep Lam Anh, MLee, Ninh Duong Lan Ngoc
A The audience focuses on the drama of “Chị đẹp” (Trang Phap, Le Quyen, Mlee ) without paying attention to the message the MV conveys, distorting the meaning of the show.
B The audience thought that the MV was to whitewash previous dramas.
C The audience is angry and has bad interactions on social networks of “Chị đẹp”
E The MV flopped, was lackluster, had old ideas
F The MV was leaked to Social Networks.
G The reporter had questions that personally attacked the “Chị đẹp”.
H “Chị đẹp” cannot control their language and behavior towards reporters.
I Newspapers reported false information about the Yeah1 company.
Consequences Likelihood Insignificant Minor Moderate Major Catastrophic
The audience focuses on the drama of “Chị đẹp” (Trang
Phap, Le Quyen, Mlee ) without paying attention to the message the MV conveys, distorting the meaning of the show.
=> Working privately with “Chị đẹp”, agree on a contract that no individual will affect the program
=> Post an article linking “Chị đẹp” together -> re- brand the 7 “Chị đẹp”
The audience thought that the MV was to whitewash previous dramas.
⇒ The “Chị đẹp”' individual social networks take turns posting about program activities together If there is anything, speak up for yourself.
The audience is angry and has bad interactions on social networks of “Chị đẹp”.
⇒ Encode bad, unpopular words that cause anger on the program's social media posts -> self-delete
⇒ Show ideas, demo versions, apply for private copyright
The MV flopped, was lackluster, had old ideas Avoidance
=> Promote communication, cover, release a remake, create a trend for the song
F The MV was leaked to social networks Avoidance
=> Delete/Report leaked MV immediately
G The reporter had questions that personally attacked the
=> MC navigates and backs up the script
“Chị đẹp” cannot control their language and behavior towards reporters.
=> Post a correction and apology, will learn from experience next time.
=> The media published positive articles
I Newspapers reported false information about Yeah1 company Transference
=> Request the newspaper pages to remove it If they do not cooperate, it will be based on the law.
PHASE 2: CHAIN OF EVENTS “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
B Sold out tickets (website crashes).
C Fewer audiences attend than expected on the on-air day.
D Weather (rain or scorching sun).
E Participants have a sudden health problem while participating (fainting while running, etc.).
F Timeline does not go as planned as announced to participants.
G Audiences’ feedback is not positive.
H On the on-air day, “Chị đẹp” have unexpected serious health problems and can not present.
I Some participants cause chaos or disturbance.
J Posting articles that distort negative feelings about the program.
ConsequencesLikelihood Insignificant Minor Moderate Major CatastrophicAlmost Certain - G, J - - -
Surplus tickets (capital loss) Mitigation
- Promote communication, post articles to attract more participants.
- Make an online minigame to give away tickets (if tickets are sold slowly, do it 2 weeks in advance)
B Sold out tickets (website crashes) Acceptance
Announce that tickets were sold out and extend a sincere thank you to the public.
Fewer audiences attend than expected on the on- air day.
Send a reminder email to attend the event 2 days before the event.
D Weather (rain or scorching sun) Avoidance
Backup other indoor activities (if outdoor activities are affected by weather).
Participants have a sudden health problem while participating (fainting while running, etc.).
Prepare a full medical team and ambulance on duty at the event.
F Timeline does not go as planned as announced to participants Mitigation
- Notify as quickly as possible to participants + clearly announce the reason and cause of the incident.
- Backup activities/gameshow to stir up the atmosphere, appease the audience.
Audiences’ feedback is not positive Mitigation
Encrypt bad, unpopular words that cause anger on the program's social media posts -> delete.
H On the on-air day, “Chị đẹp” have unexpected serious health problems and can not present Mitigation
Prepare backup activities such as performances and game shows.
Some participants cause chaos or disturbance Transference
Prepare a strict security team, contact and cooperate with local police to protect the area in case of emergencies.
J Posting articles that distort negative feelings about the program Transference
Request the newspaper pages to remove it If they do not cooperate, it will be based on the law.
CRITICAL PATH METHODS (CPM) & BART CHART WITH FLOAT 1 Activity 1
IMPLEMENTATION & CONSTITUTION A GANNT CHART OF THE WHOLE PROJECT
BUDGET CATEGORY
MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH” 3.000.000.000
Chuỗi sự kiện “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
Activity 1: MV debut “VƯỢT GIÓ RẼ SÓNG ĐẾN BÌNH MINH”
NO TASKS DETAILS AMOUNT/ DAYs UNIT
1 Brainstorm ideas with the producer - 7 days 20.000.000 140.000.000
4 Fitting clothes About 14 sets for 7 ladies - - 10.000.000 10.000.000
MV on the official fanpage of
Run ads for 2 main channels:
MV on news media channels
Run ads for 3 main channels:
Run news on social media
(days) Total (VND) Cost per days
Activity 2: Chain of events “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
1 Brainstorm concept ideas with producers - 7 days 20.000.000 140.000.000
2 Apply for an event permit - 14 days - 2.000.000
3 Invite sponsors from CITIGYM to accompany Contact, invite to dinner and cooperate 7 days 1.000.000 7.000.000
4 Booking the location where the series of events will take place - 4 days 750.000.000 3.000.000.000
5 Contact facilities and service providers
The day of the event is morning, afternoon and prepare/rehersal 2 days in advance
6 Prepare a script for the Sharing activity of 7 beautiful women
- Choosing MC,meeting scripts, rehersal and date on air
7 Meeting with “Chị đẹp” about the steps to carry out the program From 10am to 5pm 1 day 70.000.000 70.000.000
8 The cast, YEAH1 and partners posted PR articles about the series of events on social networking platforms
Run ads for 2 main channels:
9 Contact media partners (press, social) (media support) Facebook and News 2 days 10.000.000 20.000.000
10 Post TICKETS SALE articles with media partners (press, social) (media support) Run ads for 2 main channels: 14 days 4.000.000 56.000.000
Facebook, Tiktok and website of YeaH1
11 Survey the track and create a track - 2 days 1.000.000 2.000.000
Sell tickets on ticket box 2 WEEKS (register form, send confirmation email and compile information) - 14 days 2.000.000 28.000.000
13 Summary of number of tickets sold - 3 days - 0
14 Media partners post media articles about each activity - 2 days 10.000.000 20.000.000
16 Fitting clothes for “Chị đẹp” in each activity - 2 days 140.000.000 280.000.000
Task Predecessor Duration (days) Total (VND) Cost per days
EVALUATION A KPIs MEASUREMENT
RISK MANAGEMENT
7 “Chị đẹp”: Trang Phap, Le Quyen, My Linh, Thu Phuong, Diep Lam Anh, MLee, Ninh Duong Lan Ngoc
A The audience focuses on the drama of “Chị đẹp” (Trang Phap, Le Quyen, Mlee ) without paying attention to the message the MV conveys, distorting the meaning of the show.
B The audience thought that the MV was to whitewash previous dramas.
C The audience is angry and has bad interactions on social networks of “Chị đẹp”
E The MV flopped, was lackluster, had old ideas
F The MV was leaked to Social Networks.
G The reporter had questions that personally attacked the “Chị đẹp”.
H “Chị đẹp” cannot control their language and behavior towards reporters.
I Newspapers reported false information about the Yeah1 company.
Consequences Likelihood Insignificant Minor Moderate Major Catastrophic
The audience focuses on the drama of “Chị đẹp” (Trang
Phap, Le Quyen, Mlee ) without paying attention to the message the MV conveys, distorting the meaning of the show.
=> Working privately with “Chị đẹp”, agree on a contract that no individual will affect the program
=> Post an article linking “Chị đẹp” together -> re- brand the 7 “Chị đẹp”
The audience thought that the MV was to whitewash previous dramas.
⇒ The “Chị đẹp”' individual social networks take turns posting about program activities together If there is anything, speak up for yourself.
The audience is angry and has bad interactions on social networks of “Chị đẹp”.
⇒ Encode bad, unpopular words that cause anger on the program's social media posts -> self-delete
⇒ Show ideas, demo versions, apply for private copyright
The MV flopped, was lackluster, had old ideas Avoidance
=> Promote communication, cover, release a remake, create a trend for the song
F The MV was leaked to social networks Avoidance
=> Delete/Report leaked MV immediately
G The reporter had questions that personally attacked the
=> MC navigates and backs up the script
“Chị đẹp” cannot control their language and behavior towards reporters.
=> Post a correction and apology, will learn from experience next time.
=> The media published positive articles
I Newspapers reported false information about Yeah1 company Transference
=> Request the newspaper pages to remove it If they do not cooperate, it will be based on the law.
PHASE 2: CHAIN OF EVENTS “BẠN ĐẸP ĐẠP GIÓ RẼ SÓNG”
B Sold out tickets (website crashes).
C Fewer audiences attend than expected on the on-air day.
D Weather (rain or scorching sun).
E Participants have a sudden health problem while participating (fainting while running, etc.).
F Timeline does not go as planned as announced to participants.
G Audiences’ feedback is not positive.
H On the on-air day, “Chị đẹp” have unexpected serious health problems and can not present.
I Some participants cause chaos or disturbance.
J Posting articles that distort negative feelings about the program.
ConsequencesLikelihood Insignificant Minor Moderate Major CatastrophicAlmost Certain - G, J - - -
Surplus tickets (capital loss) Mitigation
- Promote communication, post articles to attract more participants.
- Make an online minigame to give away tickets (if tickets are sold slowly, do it 2 weeks in advance)
B Sold out tickets (website crashes) Acceptance
Announce that tickets were sold out and extend a sincere thank you to the public.
Fewer audiences attend than expected on the on- air day.
Send a reminder email to attend the event 2 days before the event.
D Weather (rain or scorching sun) Avoidance
Backup other indoor activities (if outdoor activities are affected by weather).
Participants have a sudden health problem while participating (fainting while running, etc.).
Prepare a full medical team and ambulance on duty at the event.
F Timeline does not go as planned as announced to participants Mitigation
- Notify as quickly as possible to participants + clearly announce the reason and cause of the incident.
- Backup activities/gameshow to stir up the atmosphere, appease the audience.
Audiences’ feedback is not positive Mitigation
Encrypt bad, unpopular words that cause anger on the program's social media posts -> delete.
H On the on-air day, “Chị đẹp” have unexpected serious health problems and can not present Mitigation
Prepare backup activities such as performances and game shows.
Some participants cause chaos or disturbance Transference
Prepare a strict security team, contact and cooperate with local police to protect the area in case of emergencies.
J Posting articles that distort negative feelings about the program Transference
Request the newspaper pages to remove it If they do not cooperate, it will be based on the law.