STRATEGIES for e-BUSINESS pot

[...]... (ISDN) and Digital Subscriber Line (DSL) 611 611 611 612 612 612 613 614 614 614 614 615 616 616 616 616 617 618 620 621 621 622 622 622 625 FOREWORD Foreword to be supplied xvii Foreword xviii Foreword xix Foreword xx Foreword xxi Foreword xxii Foreword xxiii Foreword xxiv P R E FA C E ‘People tend to overestimate new technology in the short run and underestimate it in the long run’ Bo Harald, Head... What is the vision for our company? 185 10.2 What are the quantifiable objectives for our e-business activities? 186 10.3 What type of customer value do we want to create through e-business? 186 10.4 What market and customer segments are we targeting through e-business? 187 10.5 What organizational set-up should we have for our e-business activities? 10.5.1 What scale should our e-business activities... organizational structure for e-business activities 9.3.1 Separate e-business organization 174 175 FT article: Chapter closes for online books venture 9.3.2 Integrated e-business organization Summary Review questions Discussion questions Recommended key reading Useful weblinks Notes and references PART 3 176 176 178 178 178 179 179 179 Lessons learned Chapter 10 A roadmap for e-business strategy formulation Chapter... e-business It emphasizes the distinct phases that technological revolutions go through before reaching their full potential Chapter 2 looks at how the concepts and cases presented in the book can help managers and students interested in e-business strategies to expand their skills along the dimensions of creativity and analytical ability Part 2 suggests a strategy framework for the formulation of e-business. .. boundaries of a firm Chapter 9 outlines the internal organization of a firm’s e-business activities Part 3 provides a road map for the formulation for e-business strategies Through the use of cross-references, this roadmap is closely linked to the e-business strategy framework presented in Part 2 Part 4 contains the case studies on e-business To provide an overview of all case studies, it starts with a brief... specific context of e-business I An e-business roadmap Part 3 of the book contains an e-business roadmap that is meant as a guide to help in the formulation process of an e-business strategy It provides an overview of the key issues in strategic management At the same time, extensive cross-references to the more detailed e-business strategy framework allow the reader to obtain more in-depth information when... our e-business activities cover? 10.5.3 How integrated should our e-business activities be? xii 183 183 184 188 188 188 189 Detailed contents 10.5.4 How should we align our physical-world strategy with our e-strategy? 10.5.5 What organizational structure should our e-business activities have? 10.6 What is the business model for our e-business activities? 10.6.1 What is the cost structure for our e-business. .. I A detailed study approach for e-business strategy Creativity and analytical ability are of fundamental importance in the strategy formulation process Chapter Two of this book discusses how to improve these qualities through the use of concepts and cases I A comprehensive e-business strategy framework This framework serves as a comprehensive basis for e-business strategy formulation It is based on... and e-business by focusing on strategy concepts and linking them to actual cases of companies engaged in e-business activities It also aims at going beyond the hype by closely analyzing examples of failure as well as success in order to help readers assess the underlying drivers for a successful e-business strategy 1 Personal interview with Bo Harald, September 20, 2003 xxv Preface Target readers Strategies. .. the Center for Management Research in Hyderabad (India), and Patricia Reese and Yasushi Shiina from INSEAD Erkki Liikanen (European Union Commissioner in charge of Enterprises and the Information Society) and Bolko von Oetinger (Senior Vice President and Director of the Strategy Institute of The Boston Consulting Group) for taking the time out of their busy schedules to write forewords for the book . Markets for e-business Chapter at a glance 77 Related case studies 77 Learning outcomes 77 Introduction 78 4.1 Market segmentation for e-business 78 4.1.1 Segmenting consumer markets for e-business. is the business model for our e-business activities? 191 10.6.1 What is the cost structure for our e-business activities? 191 10.6.2 What is the revenue structure for our e-business activities?. ‘catalyst for change’ 39 2.3 Learning about e-business through case studies 41 2.3.1 Case studies as a context for the analysis of e-business issues 41 2.3.2 Case studies as a context for the application