Tài liệu bổ trợ môn học: Tiếng Anh - Nói 3

The main aim of this book is to supply situations, language functions, language practices and a whole range of exercises and applications in terms of business context and communication;

LEADERSHIP – CHECKING FOR UNDERSTANDING

Which of these statements do you agree with? Explain your reasons

1 know whether your birthday is in this month

2 always know your current tasks during working hours

4 not interfere in conflicts between staff members

5 always be available to support, provide assistance and advice the staff

6 keep their distance from staff and refrain from socializing work

7 always use politically correct language

8 work longer hours than their staff

9 distribute the power of decision making to their staff

10 comment on the personal appearance of their staff.

What is the role of a manager or leader? Choose your top three roles from the

• motivator • trouble-shooter • friend • mediator • monitor • organizer • leader • decision-maker • role model • entertainer

Discuss your view on these comments?

1 Great leaders are born, not made

2 Nobody really agrees about what the characteristics of a great leader are

3 Being a leader is different from being a manager

Task 1 Find the verb (1-6) which collocates with all the words in a group (a- f) Check new words in your dictionary

6 trust a an effort, decisions, mistakes, people feel safe b an example, high standards, priorities, the tone c a crisis, constant change, stress, strong criticism d a business, the country, a meeting, a team e your instincts, the statistics, your team, each other f clear instructions, constructive feedback, praise, support

Task 2 Watch the video and work in pairs or small groups Fill in the blank using the given words below, then discuss these questions (Video U1.1) skills, delegate, veterinary, decisions, multinational, determination, communication, applicants, dangerous, achiever, supervised

Leadership in business requires a range of (1) _ These include an ability to do (2) _, good (3) _ and knowing when to (4) _ tasks Leadership skills such as these are just as important in running a team as they are in managing a (5) _ Learning to lead a team can be a challenge

In Safari Vet School, sixteen (6) _ students take that challenge and test their leadership abilities in real-life situations with (7) wild animals The students have been selected from thousands of (8) _ to travel to South Africa where they will be (9) _ by specialists, including experienced TV vet, Steve Leonard Nadia is studying at Cambridge University She’s a high (10) _ – used to getting top grades The Vet School selectors were impressed by her (11) _

1 Do you agree with Steve that Nadia needed to consult her team more during the task? Why / Why not?

2 In what situations is it better for a leader to check their team for understanding? In what situations should a leader take control?

3 To what extent is it entertainment and to what extent is it educational? Which do you prefer?

SKILL PRACTICE: CHECKING FOR UNDERSTANDING

Speaking Practice 2

UNIT MAP OF THE BOOK

What makes a good leader? Checking for understanding

HUB tour [language for instructions and directions]

How does appearance affect our success? Giving suggestions

Talk Show Role-Playing on Dressing For Interviews

Brainstorm ideas to prepare for presentations

Brainstorming for Product/Project Presentation

How do the laws of science affect our lives?

Avoid answering questions to keep certain information out of a conversation

How has science changed the food we eat?

Express interest during a conversation to encourage speaker to continue

Make a press conference to publish a new product

Change the topic in a conversation

Is one road to success better than another?

Change the topic to move a conversation into a comfortable area

How can accidental discoveries affect our lives?

Combine ideas from different sources

Comments to engage actively in the conversation

What are the consequences of progress?

Add to another speaker's comments to become an active conversation partner

Participate in a speed networking event

UNIT 1: LEADERSHIP – CHECKING FOR UNDERSTANDING

1 Which of these statements do you agree with? Explain your reasons

10 comment on the personal appearance of their staff

2 What is the role of a manager or leader? Choose your top three roles from the following and explain your ideas

3 Discuss your view on these comments?

Listen to these questions Note how the speaker's voice goes up for checking understanding Then listen again to the questions and repeat them Saying it appropriately to check understanding

4 Does all this make sense?

6 Are you okay, so far?

Role-play a phone call Practice how to check, confirm and correct information Student A

You are Mel Van Der Horst, the Training Manager at Ashley Pharmaceuticals You have planned a series of courses with a freelance trainer You now want to finalize the details and make some changes Look at your notes and phone the trainer Check and confirm the details, including the fees

Course title No of participants Date

17 May (full day) Cancelled, not enough interest Replace With Effective communication?

Numbers and date to be confirmed

Half day (3 hours) Full day (6 hours)

You are a freelance trainer for Ashley Pharmaceuticals Look at the information you have about the latest courses they require Mel Van Der Horst, the Training Manager at the company, is willing to ask you to finalize the courses Check and confirm the details, including the fees

Objective: To individually explore and present a chosen management quality, followed by participation in an open discussion about the interconnectedness and impact of various management qualities on effective management

 Select Management Quality: Choose a management quality from the provided list or select one of your own preferences

 Preparation: Spend time researching and understanding your chosen management quality Prepare a presentation that covers the following aspects:

 Definition: Explain what the chosen management quality means

 Importance: Discuss why the chosen quality is vital in a managerial role

 Development: Explore methods and strategies for developing and improving the chosen quality

 Presentation: Deliver a 2–3-minute presentation on your chosen management quality Ensure to cover all the aspects mentioned in the preparation step

 Feedback Session: After your presentation, allow yourself a brief moment to reflect Consider potential questions or feedback others might have about your presentation

 Open Discussion: Engage in an open discussion with yourself Consider how your chosen management quality interacts with others from the list Reflect on its impact on effective management and share any personal insights or experiences

 Conclusion: Conclude your individual task by summarizing key points from your presentation and the open discussion Reflect on what you've learned and how it might influence your approach to management in the future

Note: This individual task provides an opportunity for self-reflection, research, and presentation skills development Make sure to allocate sufficient time for each step and engage actively in the open discussion to maximize the learning experience

Small practice: Giving Instructional Manual on Soft Skills - Photocopying or

or Using a Fax Machine for New Employees

Objective: In this task, you will create a set of clear and informative instructions on how to use a photocopier or a fax machine (can do some research on the internet) Highlighting the importance of a specific soft skill in a workplace context

 Instructor: You will take on the role of the instructor responsible for providing clear instructions on using the photocopier or fax machine

 2 interns: You will be the learners, receiving instructions and demonstrating the use of the photocopier and fax machine

APPEARANCE - GIVE SUGGESTIONS

Discuss these questions

1 What reasons can you think of for giving a presentation to an audience?

2 What is the hardest part of giving a presentation?

3 How can you secure your audience's attention at the start of a presentation?

4 Think of three useful techniques

5 Have you ever heard a speaker who you felt was truly inspirational?

6 What techniques did they use to engage the audience?

7 What, for you, are the ingredients of a great presentation?

8 What impact do you think body language can have on a presenter's success?

Formal or Informal Clothing Task

For each picture, indicate whether it is considered "Formal" or "Informal." Discuss with your friends about the styles suitable for the workplace

HOW DOES APPEARANCE AFFECT OUR SUCCESS?

Task 1 Complete the extract below about consultants using words and phrases in the box best practices brief deliverable implementation operational performance scope specialized expertise tangible techniques and methods

Management consultants can help organizations to improve their ……… 1 They can provide external, objective advice and……… 2 which companies do not have in- house.

Because consultants work with multiple clients, they are also aware of industry…… 3

Companies typically hire consultants to help with financial management, human resources services, IT……… 4 , change management, strategy development and improving……… 5 efficiency.

Define these vocabularies into 3 sections

Shirt, jeans, jewelry, hair, makeup, fragrances, facial hair, eyebrows, eyelashes, fingernails, body hair, glasses, dress, tattoos, earbuds, headphones, pants

Match the words and phrases with the synonyms and definitions

Segmentation a The specific group of people who are most likely to be interested in and purchase your product This can include demographics (age, gender, income level, etc.), psychographics (interests, values, lifestyle), and behaviors (buying habits, preferences)

Analysis b The unique benefit or advantage that sets your product apart from competitors in the minds of consumers This is often a key factor in marketing and advertising strategies

3 Marget Audience c The process of dividing a market into distinct groups of buyers who might require separate products or marketing mixes This helps in identifying the most profitable segments to target

Proposition (USP) d The collection of all brand elements that a company creates to portray the right image to its consumer This includes the brand name, logo, design, colors, and messaging

5 Brand Identity e Research and evaluation of your competitors to understand their strengths, weaknesses, strategies, and market positioning This can help in identifying opportunities and threats in the market

Listen and complete these tips with one word in each gap Which tip do

do you find the most useful? (Audio U2.1)

The Way you stand, known as (1) ……… is important Try to be (2) ………… but not rigid Take (3) ……… of the space and don't hide behind the table or (4) ……… Use a remote to "liberate you from your laptop

Use eye contact to (5) ………… the whole room, the first few rows

The way you use (6) ………… and intonation can produce all sorts of light and dark (7) ………… in your voice that adds interest and gets the audience paying attention Avoid shouting Try out the microphone beforehand

Control your gestures so that they don't become a (8) ……… to the audience.

Listen to two conversations between some conference delegates Tick the

5 Check the pronunciation of someone's name

8 Introduce someone to someone else.

Speaking Practice

Introduction

Have you ever made a bad impression in an important situation? What happened? Watch this video to have a clear understanding about interview mistakes

JOB - BRAINSTORMING

Advice for a brainstorming session

Decide which of these tips are good advice for a brainstorming session and which ones you disagree with Then compare your answers with a partner’s

1 Explain the purpose of the meeting clearly

2 Ask each person to speak in turn during the meeting, starting with the most senior

3 Announce the time limit for the meeting

4 Avoid criticizing or judging ideas during the session

5 Encourage ideas, however unusual they may be

6 Don't interrupt when people are offering suggestions

7 Make sure everyone keeps to the point

8 Don't spend time on details.

USEFUL LANGUAGE

Match the comments made by the participants of a brainstorming session to the headings in the Useful language box below Some comments can be put under more than one heading

0 so, the purpose of the meeting this morning is to  STATING

2 have you got any ideas for where we can have this?

4 That's great Any other ideas, any options?

7 That's an excellent suggestion, yeah, that's great

8 Yeah, any other ideas about what we what we can do?

The purpose of the meeting this morning is to

What we need to achieve today is

Our objective here is to

That's the best idea I've heard for a long time

Say whatever comes to mind

At this stage, we want all your ideas, however crazy you think they are

Yes, that's a good idea because Absolutely, because

You're (absolutely) right because

Task 1 Check the meanings of these words, then use them to complete the sentences below

1 Our school-leaver trainee program aims to teach you skills such as word processing and bookkeeping

2 Although he lacks formal………such as a university degree, he came through the ranks due to his… to take on new ideas and to manage people Now he's one of our best managers

3 The degree …… you study at university is likely to decide the sort of job you do afterwards However, whatever you study, it's always useful to have a university……

4 At the end of the four-week training course, you will receive a……… The course aims to give you a thorough…… of the company's activities and the skills to do your job competently However, there are a lot of things which you can only learn with……., and this takes a lot of time

5 He has excellent qualifications, and with our policy of professional…… and on-the-job training, he will almost certainly become one of our highfliers In fact, next week he's going on a management …… course

6 As a………computer technician, his training course is much more ……… than theoretical ability, certificate, course, degree, development, experience, hands-on, knowledge, qualifications, trainee, training, skills

Task 2 Match the words and phrases with the synonyms and definitions

12 stand out from a) someone who is looking for a job b) when a student or graduate works for a short time to get experience c) get or obtain d) be important or useful e) be very easy to see or notice f) successfully deal with a problem or difficult situation g) curriculum vitae (or résumé in U.S English) h) personality i) be easy to understand or know how to communicate effectively j) a person or company that pays people to work for them k) make a formal, usually written, request, especially for a job or university place l) an idea that is used so much that it isn't effective, or it doesn't have much meaning any longer

Speaking Practice 1

Speaking Practice 2

1 Small practice: Giving Instructional Manual on Soft Skills - Photocopying or Using a Fax Machine for New Employees

2 Project: HUB tour [language for instructions and directions]

Your task is to create a set of detailed instructions and directions for visitors who want to explore HUB Filming and providing clear and concise guidance on how to navigate from each block and its functions

Assume the visitor is starting from the main entrance of the HUB building

 Use clear and concise language

 Include language for instructions and directions to help the visitors identify the correct path

 Mention any specific floors, elevators, or staircases to use

 Include a step-by-step guide, detailing every turn, elevator, or staircase the visitor needs to take to reach the destination

Approximate Walking Time: Estimate the time it should take to reach the destination

Emergency Information: If there are any emergency exits or assembly points that the visitor should be aware of during the journey, please include that information as well

Additional Information: If there are any interesting or significant features, artwork, or amenities in the HUB that the visitor might encounter along the way, feel free to mention them

2 Formal or Informal Clothing Task

Companies typically hire consultants to help with financial management, human resources services, IT……… 4 , change management, strategy development and improving……… 5 efficiency

Task 2: Define these vocabularies into 3 sections:

Task 3: Match the words and phrases with the synonyms and definitions

Task 1: Listen and complete these tips with one word in each gap Which tip do you find the most useful? (Audio U2.1)

Control your gestures so that they don't become a (8) ……… to the audience

Task 2: Listen to two conversations between some conference delegates Tick the strategies that you hear the speakers using Which of them could you use as an icebreaker? What other icebreakers do you know? (Audio U2.2)

8 Introduce someone to someone else

Role-play a brainstorming meeting between a leader of advertising agency creatives and some other members of the group They are deciding on a storyline for a 60- second advert for one of the following products and services

List of products or services

 an eco-friendly holiday resort

 a teambuilding activity for the whole family

You will lead the meeting Ask for participants’ opinions, encourage discussion and help them reach agreement You must decide these points concerning the marketing of your product

 its target / potential customer / consumer

 how to lead in the product

Student B / C: Members of the group

You have the following opinions concerning your product:

 its target / potential customer / consumer: single individuals

 how to lead in the product: endorsement from KOLs (Key Opinion Leaders)

 platform of advertising: social media (Facebook, Instagram…)

 slogan / selling points: fashion and style

Student D / E: Members of the group

 its target / potential customer / consumer: family with children

 how to lead in the product: benefits for families / cozy atmosphere

 platform of advertising: television advertisement or YouTube advertisement

 slogan / selling points: altogether / affordable

2 TALKSHOW Role-Playing on Dressing for Interviews

Objective: In a talk show role-play, discuss the importance of dressing for interviews, focusing on attire, makeup, and appearance The scenario involves one host and two participants, each with a unique perspective

1 Host (H): The moderator of the talk show

2 Participant 1 (P1): An expert on interview attire

3 Participant 2 (P2): A job seeker sharing their experiences

 H: Welcome to our talk show on "Dressing for Interviews." Let's get started

 H: Please welcome [Participant 1] with expertise in interview attire

 P1: Dressing for interviews is about professionalism and first impressions

Main Idea 2 - Job Seeker Perspective (P2):

 H: Now, [Participant 2], a job seeker, shares their experiences

 P2: Finding the right balance between personal style and professionalism can be challenging

 H: Encourage [P1] and [P2] to discuss attire, makeup, confidence, and interview attire tips

 H: Thanks to our guests, [P1] and [P2], for sharing their insights Remember, dressing for interviews is about being comfortable, confident, and professional

 Language for Appearance: Discuss dressing appropriately for interviews

 Talk Show Scenario: Engage in a role-play resembling a talk show

 Communication and Interaction: Use language for questions, feedback, and checking for understanding during the discussion

8 Don't spend time on details

Task 1: Brainstorming for Product/Project Presentation

Objective: To leverage the collective creativity and collaborative skills of a group to brainstorm, develop, and present a new product idea

Introduction: You will work with your group to brainstorm about an upcoming presentation for a product (the product can be chosen by the students)

 Choose a company as the focal point for developing the new product

 Research and understand the target market or consumer needs within the chosen product category

 Define the demographic, behaviors, and preferences of the target audience

 Encourage open discussions and idea generation within the group

 Utilize brainstorming techniques (e.g., mind mapping, etc.) to fuel creative thinking

Note: You can find more information in the Appendix session

SCIENCE - AVOID ANSWERING QUESTIONS

Discuss these statements about energy, deciding whether each one is True (T), False (F) or you don't know (DK) Give reasons for your answers

1 A carbon tax on industry could help to reduce greenhouse gas emissions

2 Changing to a low-carbon world can be achieved quite quickly

3 Rapid growth of the world's population will soon increase demand for energy

4 Most forms of alternative energy are easier to transport, store and use than oil and gas

5 Oil and gas prices will increase in the future

HOW DO THE LAWS OF SCIENCE AFFECT OUR LIVES?

Task 1 Complete these sentences with the appropriate form of the verbs

1 Work for around 10,000 people _ (create) by one large foreign company since it started developing its greenhouse business

2 Recently, one foreign investor (provide) electricity to the village nearest their own mega-farm; another has helped improve the fresh water supply

3 Over the last few years, African countries _(offer) a range of attractive incentives for investors, including five-year tax breaks

4 Last month a local newspaper (report) the incident of a government official putting pressure on a local landowner to sell his plot to developers

5 For some time now, critics (highlight) the fact that working conditions for farm employees are below standard

6 In terms of the cut-flower market, Ethiopia (reach) the point where it is now a serious rival producer to Kenya: its annual income from horticultural produce is now around €150 million and is still rising

7 Up till now no one _(find) a solution to the problem of providing enough water for both villages and mega-farms

8 The UN Food and Agriculture Organization _(announce) several months ago that production needs to increase annually by 1% to feed the world's growing population

9 Some fear that a very precious resource (put) in danger by the Ethiopian government One mega-farm in Awassa uses as much water as 100,000 Ethiopians every year

10 The process of buying up farmland in Africa (not finish) yet Critics say that so far too little _(do) to stop it

Task 2 Match the words and phrases with the same or similar meanings

9 permit a ban / not allow b control c must d make e allow f cut g stop h keep safe i limit

SKILL PRACTICE: AVOID ANSWERING QUESTIONS

Speaking Practice 1: Work in groups of three, choose one of the meetings below Look at your information and hold meetings in order to discuss your

Choose one of these situations and hold a brainstorming meeting

1 Your company has developed a new sports or music magazine Brainstorm ideas for an advertising campaign

2 Your company will shortly be receiving a visit from some important Chinese businesspeople who wish to set up a joint venture with your firm Brainstorm ideas for a suitable program me for the three Chinese visitors

NUTRITION - EXPRESS INTEREST DURING A CONVERSATION 33

Watch the video again and complete the information Use a maximum of four

1 In the first decade of the 21st century Kraft's performance _

2 It was seeing processed food and drinks decline

3 The second issue was Kraft relied too heavily on _

4 The company's third problem was its

5 Cadbury had a 20-year history Its products were well established

6 Because it became a bigger company Kraft essentially

7 Heinz's development of new product lines met

8 One immediate result was that the Kraft Heinz's share price

HOW HAS SCIENCE CHANGED THE FOOD WE EAT?

Task 1 Choose a word from each box to complete the phrases from the video in the getting started section emerging major product profit takeover bid lines margin markets player

1 The Kraft Heinz company based in the USA is a(n) in the food industry

2 … the _- the amount of money it was making from every unit of sales - had been squeezed…

3 it was missing opportunities in fast-growing _ around the world

4 It started with a(n) for the chocolate maker Cadbury

5 Heinz was considered more innovative in its development of new _

Task 2 Match verbs 1-4 with nouns a-d and verbs 5-8 with nouns e-h to make collocations from the video

8 cut a) opportunities b) strategies c) problems d) risks e) costs f) a profit / money g) a plan h) problems

SKILL PRACTICE: EXPRESS INTEREST DURING A

CONVERSATION TO ENCOURAGE SPEAKER TO CONTINUE.

Task 1: Read and role-play

Read the article about the possibility of cultured meat Do you agree that cultivated seafood can become a new trend in a near future?

Singapore’s Shiok Meats and Vietnam’s Minh Phu Seafood have signed a memo of understanding to develop a combined R&D facility to help bring cultivated seafood to Asia

The new R&D facility will be based in Vietnam in a move Shiok and Minh Phu, Vietnam’s largest conventional shrimp producer and exporter, say is paving the way for conventional seafood companies to diversify their portfolios with sustainable alternatives

“Setting up a joint R&D facility with Minh Phu Seafood is a major milestone for us,”

Dr Sandhya Sriram, Group CEO, Chairman and Co-Founder of Shiok Meats, said in a statement “Our vision has always been collaborating with established seafood companies and hatcheries to add variety to the portfolio and food security narrative through aquaculture innovation, research, and tech transfer Our satellite R&D facility in Vietnam will focus on high-quality cultivated shrimp research and technology.”

Since launching in 2018, Shiok, which means “pleasure” in Malay slang, was the first company to produce cultivated shrimp, crab, and lobster

The companies say they will explore the development of cultivated shrimp, starting with a feasibility study The move is aligned with Minh Phu’s vision for developing state-of-the-art technologies for Vietnam’s seafood industry, eventually leveraging the tech for the global market It has been developing an integrated shrimp value chain from hatchery to farming, processing, logistics, import, distribution, and retail

The new facility will be Shiok’s third; it currently operates two satellite R&D facilities in Thailand and Australia Last November, Shiok opened Singapore’s first

“mini plant” for cultivated meat development

In 2020, Shiok debuted the world’s first cultivated lobster meat Last August, Shiok launched the world’s first cell-based crab meat, prepared by Chef José Luis Del Amo of TheTasteLab He created two crab dishes, Crab Cake and Chilli Crab, from cultivated crab meat and powder along with vegan pork mince OmniMeat

Earlier this month, South Korea’s Cellmeat debuted its cultured shrimp at the Seoul- based restaurant Sigolo in dishes prepared by Chef Kyong-Ho Lee Also this month, U.S.-based Pearlita debuted its plant and mushroom based oysters, a step toward its aim of producing cultivated and plant- and fungi-based hybrid seafood It also developed a biodegradable shell for the full oyster experience

Singapore is currently the only country in the world that has approved cultivated meat for sale and consumption But that wasn’t granted to a Singapore or Asian-based brand; approval went to California’s Eat Just in 2020 for its cultivated chicken It has been sold in the country ever since

Singapore is expected to greenlight more brands in the cultivated meat and seafood space The U.S and E.U markets expect approvals within the next two years

EDUCATION - CHANGE THE TOPIC IN A CONVERSATION

Watch the video and answer these questions (Video U6.1)

1 What type(s) of training and development does each trainee talk about?

2 Is induction training, mentoring and online courses common in your country? Why / Why not?

IS ONE ROAD TO SUCCESS BETTER THAN ANOTHER?

Vocabulary: Listen to an audio, then finish the tasks below

Task 1 Listen to two people talking about their reasons for moving abroad and take notes below (Audio U6.2)

Task 2 Match 1 —10 to make noun phrases from the listening

10 cost a benefits b challenge c climate d development e potential f experience g of living h move i of life j system

Task 3 Complete the sentences with the noun phrases from task 2

1 Ed was in his mid-30s and wanted an Working in

2 I'm not very confident, so doing a course on presentations skills would be good for my _

3 The , is fantastic in Vancouver - great climate, good jobs, excellent schools

4 In the current _, everyone has to be careful about how they spend their money

5 For expats, job packages in the Middle East can include attractive

6 Most people find that spending two or three years working abroad is a great _ They almost always get a better job when they return home

7 The only drawback about taking the job in Malaysia is the _ It's very different from the system here and our daughter needs to take her exams this year

8 Travelling on your own is the way of getting of a country

9 Our salaries were pretty low, so we decided to work somewhere we had better _

10 We worry about the Things are so much more expensive here

SKILL PRACTICE: CHANGE THE TOPIC TO MOVE A

ANTHROPOLOGY – DATA ANALYSIS

Watch the video “Coca-Cola Was Invented by Accident”, then discuss with

1 What was the original name of Coca-Cola before it became the famous beverage we know today?

2 What role did the accidental addition of carbonated water play in the creation of Coca-Cola?

3 Have you ever discovered something by accident? If so, what was it? Could it become a new business?

HOW CAN ACCIDENTAL DISCOVERIES AFFECT OUR LIVES? Vocabulary:

Task 1 Complete the sentences with the correct form of the verb/adverb combinations in the box The symbols indicate what kind of movement is described decline slightly • decrease steadily • fall dramatically • grow considerably

1 The line graph shows that turnover has increased slightly since May ↗

2 You can see here that interest rates at the beginning of 2004.↘ ↘↘

3 Over the past six months, sales ↘

4 The oil price after the fire in an oilfield ↗↗↗

5 The number of online stores _ this year ↗↗

Task 2 A head of department from a private medical insurance company is telling colleagues from the Italian parent company about last year's health spending Look at how he describes this pie chart and complete the gaps with words from the box

43 account • amount • attention • divided • see • shown • surprised • total

This pie chart shows our total health spending for the last year and how it is _ (1) among the various health sector areas Let's begin with the biggest area, which is _ (2) in green We can (3) that 31% of our total health spending went into hospital care last year The second biggest area with a (4) of 23% is 'other spending' — that's the red segment here It includes dental services and home health care I think you'll be _ (5) to see that nearly the same _ (6) — that's 22%— was spent on doctors and clinical services This was mainly because of the increase in medical technology costs I'd now like to draw your _ (7) to the prescription drugs which (8) for 10% of our total costs

Complete these sentences from the two excerpts with words from the boxes

Presentation 1 decline • fall • fluctuated • picking up • reached • rose • slumped

1 As you can see here, passenger numbers _ between 2.1 and 2.3 million in the first four months

2 They even _moderately in May…

3 In June you'll notice a sharp in passenger numbers

4 Passenger traffic _ to about 1.5 million —a _ of almost 40%

5 As a result, ticket sales started in July

6 By the end of September passenger numbers had just over 2 million

Presentation 2 increase • rocketed • rose • stood • went down

1 The figure _ by about 50,000 in the following year

2 In 2005, however, sales _ to 1 million

3 2006 even saw a further _ in sales to 1.3 million „

4 As expected, sales _ again in 2007 and _ at just over a million at the end of the year.

ENGINEERING - COMMENTS TO ENGAGE ACTIVELY IN THE

Work in pairs Talk about two or three new products that have appeared on

on the market in the last ten years Discuss:

• how you first heard about them

• if you think they are useful or desirable (if you would like to have them)

• where you can buy them

Work with a partner Choose a job from A, but don't tell your partner which one Describe the job's responsibilities using words from B and phrases from 5

Partner A: "This job involves designing machinery and equipment, ensuring environmental compliance, and optimizing industrial processes."

Partner B: "Hmm, is it an industrial engineer?"

Partner A: "That's right! Industrial engineers focus on improving processes and systems to make them more efficient and sustainable."

A: mechanical engineer, civil engineer, electrical engineer, software engineer, environmental engineer

B: Designing machinery and equipment, constructing buildings and infrastructure, developing electrical systems, programming software applications, ensuring environmental compliance

WHAT ARE THE CONSEQUENCES OF PROGRESS?

Task 1 Complete the text with the correct form of these verbs be able have have to know managed sign up want

New smartphone app for employers

The smartphone market is already flooded with apps for job seekers, but now a new iPhone application has arrived, CareerBuilder for Employers if an employer (1) the app, they can sync directly to their existing accounts, and access information about applicants, as well as (2) to receive notifications about new candidates

'This app provides a new level of efficiency to recruitment,' said Brent Rasmussen, of CareerBuilder North America 'Employers will now be able to connect more competitively with the fast-growing population of mobile job seekers.'

David Evans, HR Manager of a large supermarket chain, has just acquired the app 'This is going to make all the difference If we don't keep up with how job seekers search for jobs, we _(3) to recruit the best candidates Of course if we _(4) about the app earlier, we would already have been ahead in the market We had a huge recruitment project recently, and we (5) it far quicker with this However, if our competitors are also involved, then we (6) be very fast!'

Ceri Davies, from Cardiff, is less enthusiastic 'We're a small firm if we (7) younger candidates, we could try it, but our staff tend to be older!'

Task 2 Work with a partner Match the words from the list to definitions 1-

11 fun varied challenging routine depressing stressful glamorous worthwhile rewarding dull demanding

3 needing all our effort and attention: _

6 look attractive from the outside: _

7 predictable, the same every day: _

9 different, not always the same: _

10 makes us feel worried or anxious: _

SKILL PRACTICE: ADD TO ANOTHER SPEAKER'S COMMENTS TO

BECOME AN ACTIVE CONVERSATION PARTNER

Practically speaking I How to express interest (Audio U8.1)

1 Which of these phrases is not a direct response to something someone has just said?

2 Complete this conversation with phrases from 1 above

A: Yes I oversee recruitment for ten of our key accounts

A: It can be at times _(3) what exactly does your job involve?

B: Well, I'm responsible for the department's spending

A: _ (4) Do you enjoy your job?

B: I love it It's great to be in such a position of responsibility

Engineering Professions Exploration: Describing Roles for Identification

 Prepare to discuss your hobbies or interests outside of work or school Consider activities you enjoy, places you like to visit, or any other pastimes that bring you joy or fulfillment

 Pair up with your partner and take turns sharing details about your favorite hobbies or pastimes Describe why you enjoy them and any memorable experiences you've had related to them

 After both partners have shared, switch roles Now, ask your partner questions about their hobbies or interests using phrases like "Do you enjoy [partner's name]'s hobby?" or "Have you heard about [partner's name]'s favorite activities?" Encourage them to elaborate on their interests

Speed networking

Contact25 thinks it has the answer

Networking is increasingly important for individuals and companies who want to succeed in the world of international business Contact25 organizes business-to- business speed networking events At these events, participants have a series of mini meetings with new contacts The idea is that within a few minutes of talking to someone, they will know whether it is possible to do business with them This makes it a very efficient form of business networking— by meeting lots of people, you have more chance of meeting ideal contacts for your business

How does it work? Each meeting lasts 5 minutes You have:

• 2 minutes to talk about your company / organization

• 2 minutes to talk about your partner’s company / organization

• 30 seconds to score your partner, and note down future action

• 30 seconds to move on to the next meeting

Speed networking is to be a good solution for many businesses who simply want to get results Contact25 estimate that each attendee creates €5000 worth of new business event So, it seems that speed networking is simple, effective, and generates results

2 What are the advantages and disadvantages of speed networking?

3 Contact25 is thinking of going international How could they make international speed networking possible?

Tasks

Task 1 You are going to participate in a speed networking event Be yourself or choose a profile below Make a note of your name, what you do, the name of your company / organization, what it does, and your personal and professional reasons for attending the event

Company: EBI (Elite Building International) — builds and sells property in the UK,

Reasons for attending networking event

Professional: Look for business partners Want to find a printer for your brochures and promotional literature

Personal: Would like to arrange a study tour for your daughter

Interests: Collecting modern art, golf

Company: Instant Events organizes conferences and hospitality events (venue, catering, photographers, printed invitations)

Professional: Make contacts and find potential customers Find partners who can offer exciting events and motivational prizes

Personal: Would like to organize your next holiday

Interests: Extreme sports, languages, travel

Company: Romano Travel — specializes in exciting and unusual holidays, e.g., sledging with dogs in the north of Canada, eco-tourism in the Brazilian rainforest Reasons for attending networking event

Professional: Sell your holidays Find new partners

Personal: Make friends Improve your social life

Task 2 Work in small groups Try to make a good impression on the people you meet

 introduce yourself, say what you do, and who you represent

 explain what the company / organization you represent does and why you are at this event

 listen to your partner do the same as above and take notes

 give your partner a score from 1 to 3 based on the following three statements

 'I would never want to work with this person.' = 1 point

 'I might want to work with them but I need to find out more about them.' = 2 points

 'I'm definitely interested in working with this person and will follow this up immediately.' = 3 points

 note what you are going to do next with your contact

Task 3 Tell the group who your most useful contact was, and what follow- up action you will take

Useful Language

 Would you mind repeating that / going

 over that again for me?

 Sorry, could I ask you to give me those details again?

 Could you explain/clarify what you meant by / when you said ?

 So that's nine o'clock on Thursday, then

 Let me see if / make sure I understood you correctly You're saying

 I'd just like to confirm that

 No, I meant to say that / what I meant

 Well, actually, what I said/meant was

 Not exactly, I said/meant that

Transitions and signposting for Presentation

Let’s start by looking at … Firstly, … / Secondly, … / Then … / Next … / Finally, … First, let’s start with …

Following this, … Last but not least, …

Moving from point to point

Which leads me on to my next point

My next point covers … Moving on to …

(Right,) turning (now) to … Now, I’d like to talk about / discuss / look at … Now, let’s move on to …

OK, now I'll talk about

Emphasizing The most important thing to remember is that …

So, what is the key information here?

Now, why is this important?

The thought I’d like to leave you with is … I'd just like to highlight

Before we move on, can I check that everyone understood? Are you all with me?

Is everything clear so far?

Would you like me to go over anything again?

A good example of this is …

To give you an example, … Let me give you an example / an interesting statistic

In addition, … Added to this, … Furthermore, … Also, …

Closing

To summarize, … I’d like to summarize the main points

Now let’s summarize briefly what we’ve looked at

To conclude, … Let me end by saying … Finally, I’d like to say … Thanking the audience

Thank you for your attention/time

Does anyone have / Are there any questions?

I’m happy to answer any questions

If you have any questions, I’ll be happy to answer them now

That’s a good question and I’d like to come back to it later I’ll need to get back to you on that

Thanks for highlighting that and I’ll speak to you after the presentation

Useful language for giving suggestions

 "It might be a good idea to "

 "You might want to consider "

 "In my opinion, it could be beneficial to "

 "Perhaps you could think about "

Useful language for interview

 "Good [morning/afternoon] I'm [Your Name], and I'm thrilled to be here."

 "Thank you for this opportunity to discuss my qualifications and interest in this position."

 "I've been following [Company] and I'm impressed by [specific aspect or achievement]."

 "The values and culture of [Company] resonate with my professional goals."

 "In my previous role at [Company], I successfully [accomplishment or experience]."

 "I bring [number of years] years of experience in [industry/skill] and have excelled in [specific area]."

 "My strengths lie in [skill], which I've applied in [specific situations or projects]."

 "I am adept at [skill] and have consistently delivered results in [related projects]."

 "I'm known for my ability to [solve problems, adapt, etc.], which was evident when I [example of successful adaptation or problem-solving]."

 "I thrive in dynamic environments and have successfully navigated change by [specific action taken]."

 "Could you provide more insight into the day-to-day responsibilities of this role?"

 "What are the immediate priorities for the new hire in the first few months?"

 "Thank you for your time today I'm excited about the possibility of contributing to [Company]."

 "I look forward to the next steps in the process and hope for the opportunity to further discuss my potential contribution."

Brainstorming consists of thinking of as many ideas as possible, without deciding whether they are good or bad ideas until later, it is a common activity in advertising agencies

 I think would be a good idea,

 Have you thought of + -ing form

Brainstorming Techniques

1 Traditional Brainstorming: This involves a group of people freely suggesting ideas without any criticism or evaluation The focus is on quantity over quality initially, with the aim of generating a large pool of ideas that can later be refined

2 Mind Mapping: Start with a central idea or problem and branch out with related ideas in a visual diagram Participants can contribute ideas and connections, building upon each other's thoughts to explore different aspects of the topic

3 Brainwriting: Participants write down their ideas individually on sticky notes or cards, then share them with the group This allows for simultaneous idea generation without the pressure of speaking up in a group setting, and it can also encourage more introverted participants to contribute

4 Role Storming: Participants take on different roles or perspectives (e.g., customer, competitor, celebrity endorsement) and brainstorm ideas from those viewpoints This can help break out of conventional thinking and generate fresh insights

5 SCAMPER Technique: This technique involves asking questions related to different aspects of a product or problem: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse Participants use these prompts to generate new ideas by considering different perspectives and possibilities

 One option would be to

 The best course of action is to

 I'm not so sure I agree with you there

 I see things a little differently from you

 Yes, but I'm not convinced that

 Another way of looking at it is that

 I do think it's important to act quickly

 We just can't afford to

 I know I keep going on about this, but

 Let's not make any hasty decisions

 Let's keep our options open

 We should think this through a bit more

 I'm in two minds about it, really

Useful Language To Convey Your Interest Effectively

 "I'm really intrigued by what you're saying."

 "Please, go on I'm genuinely interested in hearing more."

 "That's fascinating I'd love to hear further details."

 "Your perspective is quite interesting Could you elaborate a bit more?"

 "I'm eager to learn more about this Could you expand on that point?"

 Nodding while maintaining eye contact

 Leaning slightly forward to show engagement

 Using affirmative sounds like "Mmm," "Ah," or "Oh, I see," to signal active listening

 Smiling or displaying facial expressions that convey interest and attentiveness

 "I'm finding this topic really engaging."

 "This is so interesting; I'd like to hear more about it."

 "I'm eager to learn more about your experience with this."

 "Your insights are captivating Please, continue."

 "I'm genuinely enjoying this conversation Please, don't hesitate to delve deeper into it."

 "From what you've shared so far, it sounds like there's a lot more to learn about this Can you tell me more?"

 "Your perspective on this issue is truly thought-provoking I'd love to hear your thoughts in more detail."

 "Your knowledge on this subject is really interesting Can you provide more information?"

1 Which of these statements do you agree with? Explain your reasons

10 comment on the personal appearance of their staff

2 What is the role of a manager or leader? Choose your top three roles from the following and explain your ideas

3 Discuss your view on these comments?

Objective: In a talk show role-play, discuss the importance of dressing for interviews, focusing on attire, makeup, and appearance The scenario involves one host and two participants, each with a unique perspective

1 Host (H): The moderator of the talk show

2 Participant 1 (P1): An expert on interview attire

3 Participant 2 (P2): A job seeker sharing their experiences

 H: Welcome to our talk show on "Dressing for Interviews." Let's get started

 H: Please welcome [Participant 1] with expertise in interview attire

 P1: Dressing for interviews is about professionalism and first impressions

Main Idea 2 - Job Seeker Perspective (P2):

 H: Now, [Participant 2], a job seeker, shares their experiences

 P2: Finding the right balance between personal style and professionalism can be challenging

 H: Encourage [P1] and [P2] to discuss attire, makeup, confidence, and interview attire tips

 H: Thanks to our guests, [P1] and [P2], for sharing their insights Remember, dressing for interviews is about being comfortable, confident, and professional

 Language for Appearance: Discuss dressing appropriately for interviews

 Talk Show Scenario: Engage in a role-play resembling a talk show

 Communication and Interaction: Use language for questions, feedback, and checking for understanding during the discussion

8 Don't spend time on details

12 stand out from a) someone who is looking for a job b) when a student or graduate works for a short time to get experience c) get or obtain d) be important or useful e) be very easy to see or notice f) successfully deal with a problem or difficult situation g) curriculum vitae (or résumé in U.S English) h) personality i) be easy to understand or know how to communicate effectively j) a person or company that pays people to work for them k) make a formal, usually written, request, especially for a job or university place l) an idea that is used so much that it isn't effective, or it doesn't have much meaning any longer

 Listen to the first part of a brainstorming meeting between Martin Thomas, the Marketing Director, who chairs the meeting, and three other members of the Marketing Department at Business Solutions Limited: Carol Rueckert, Caroline Holloway and Guillem Rojas Then answer these questions

1 What do they want to achieve at the meeting?

2 What three locations are suggested?

 Try to practice speaking with your friends using the script at the end of the book

Choose one of these situations and hold a brainstorming meeting

1 Your company has developed a new sports or music magazine Brainstorm ideas for an advertising campaign

2 Your company will shortly be receiving a visit from some important Chinese businesspeople who wish to set up a joint venture with your firm Brainstorm ideas for a suitable program me for the three Chinese visitors

Work in groups of about four

You work on the creative team in the marketing department of a large multinational company The company has decided that it is time to launch in your country a shampoo which has been very successful in the United States and Canada The target customers for this shampoo, called Provocation in the US and Canada, are young women aged 12—25

Your job is to prepare a promotional campaign for the launch You should:

• brainstorm ideas for possible promotional activities

• evaluate the ideas and decide which ones you want to use

• compare your plans with other creative teams

Note: You can look at the Appendix session for more information

1 Task 1: Brainstorming for Product/Project Presentation

Objective: To leverage the collective creativity and collaborative skills of a group to brainstorm, develop, and present a new product idea

Introduction: You will work with your group to brainstorm about an upcoming presentation for a product (the product can be chosen by the students)

 Choose a company as the focal point for developing the new product

 Research and understand the target market or consumer needs within the chosen product category

 Define the demographic, behaviors, and preferences of the target audience

 Encourage open discussions and idea generation within the group

 Utilize brainstorming techniques (e.g., mind mapping, etc.) to fuel creative thinking

Note: You can find more information in the Appendix session

2 Task 2: Presentation on Product Brainstorming Process

Objective: To demonstrate understanding and application of the brainstorming process in the context of developing a product has been chosen in task 1

Giving a group presentation about the brainstorming process for the product your group has just worked in the task 1

 Explain the concept of brainstorming and its importance in product development

 Break down the stages of brainstorming (e.g., idea generation, consolidation, evaluation) and its significance in developing a product

 Describe how the brainstorming process was applied to generate ideas or improvements for the chosen product

 Discuss the techniques and methods used during the brainstorming sessions

 Present the evolution of ideas and how they were refined to form a concrete product concept

 Detail the specific features, benefits, and unique selling points of the product developed through brainstorming

 Deliver a 15–20-minute presentation to the class, explaining the entire process from idea generation to final product concept

 Encourage clarity and engagement in the presentation

1 Which energy sources are commonly used a) at home, and b) at places of work or study in your country?

2 Which sources of energy are considered to be a) the cleanest, and b) the dirtiest?

3 To what extent is solar energy used in the area where you live and work?

4 Would you be prepared to live in an area with wind turbines? Why? / Why not?

2 Discuss these statements about energy, deciding whether each one is True (T), False (F) or you don't know (DK) Give reasons for your answers