1 eBook cover created by Ovi Dogar at http://www.AbsoluteCovers.com This eBook is © Copyrighted by Codrut Turcanu. You do NOT have the right to copy, give it away or sell this product. This is an EXCLUSIVE bonus for the buyers Of AdSense Confessions at http://www.AdSenseConfessions.com DISCLAIMER AND TERMS OF USE AGREEMENT The author and publisher of this eBook and the accompanying materials have used their best efforts in preparing this eBook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this eBook. The information contained in this eBook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this eBook, you are taking full responsibility for your actions. EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELYDEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.” 2 ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL. 3 The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties. As always, the advice of a competent legal, tax, accounting or other professional should be sought. The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this eBook. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. This eBook is © copyrighted by Codrut Turcanu. No part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined within this eBook under any circumstances. 4 Introduction Couple Google AdSense with a good search engine optimization program, or SEO, and what do you get? You get a site with high click through rates and revenue from AdSense. While every site should have some sort of SEO strategy, it’s not essential to having a site. However, it’s essential if you want your site to be successful with AdSense. SEO brings targeted traffic to your site. AdSense displays ads that will interest your targeted traffic. Discussed below are tips and techniques designed to boost your traffic and your click through rate (CTR). About Google AdSense If you’re new to Google AdSense, it’s important to first realize how the program works and why it works so well. All AdSense ads are targeted to your website’s niche. For example, if a new computer site has AdSense ads on its pages, the ads will have something to do with computers and will be targeted to the information about computers contained on the page. Targeting ads toward a visitor’s interest raises the chance that they will click through the ad. After all, not many visitors looking for a new computer are going to care if an ad is offering free poker chips. You are paid per click, which means for each ad on your site that is clicked through by a visitor, you will be paid a specified amount. The more clicks, the more money you make. All of this is why AdSense is the most successful advertising program on the Internet today. Websites that place AdSense ads on their site enjoy revenue in the thousands of 5 dollars and higher per month. But, again, simply signing up for the program and placing those ads on your site will not guarantee success. Here IS the official Google AdSense Program page: https://www.google.com/adsense/ SECTION #1 SECTION #1 SECTION #1 SECTION #1 - - SEO: Search Eng SEO: Search EngSEO: Search Eng SEO: Search Engine Optimization ine Optimizationine Optimization ine Optimization As said before, click through rates with any ad program, especially AdSense, depend on the number of visitors you have to your site. The more visitors you have, the higher the number of visitors who are going to click through an ad. That is just common sense. Search Engine Optimization or SEO involves your site’s page architecture, content, links to your site, and other determining factors that rank your site higher with the search engines. Things like popular keywords and key phrases help you gain higher rank as well. By doing all of this and learning how to optimize your site, you are going to increase targeted traffic to your site. Increased targeted traffic means a higher CTR for you. Professional SEO Services There are companies out there who will provide SEO services to you and your site. They will optimize your pages, build links, and get your site ranked higher in the search engines. Prices for these services vary based upon experience. If you’re going to hire someone to optimize your site, check them out and ask many questions. It’s recommended that you learn basic SEO on your own so that you can easier spot a qualified company. In addition to the 6 tips listed below, you can download a free powerful e-book on SEO by visiting this site: http://www.rlrouse.com/SEO.html Preparing Your Site for Ads How much traffic does your site receive per month? How many are unique visitors and how many are returning? What keywords are you using? How high does your site rank in the search engines? Being successful with AdSense goes hand in hand with website success. The better your site is organized and the higher you’re ranked, the more visitors you have. The more professional of a job you do, the more you’re going to see success with AdSense. There are ways to construct your site and things you can do to bring more visitors and keep those same ones returning. Also, there are things you can do to make more visitors click through your AdSense ads. Know your traffic stats and your search engine rankings. Those are the numbers you want to improve and the first steps to success with AdSense. It’s time to start your own SEO campaign. You won’t see the results over night, but you will see them. If you don’t have traffic monitoring software on your site, you can get a free one at http://www.precisioncounter.com/ Use the Best Software and Tools Let’s start with the basic design of your site. Don’t take shortcuts or look for quicker ways to put it together that are going to ultimately result in a poor site design or bad content. Being an amateur is no excuse for poor quality. 7 Do your research. Stay on top of products and software that will benefit you and your website. After all, if you walk into a clothing store and all the clothes are hanging from clotheslines, are you going to buy anything there? What about if all the clothes are strewn all over the floor? Of course not. You don’t want your visitors to experience a similar experience and navigate away after seeing your site. Site Building Software If you choose, you can use a free template for your site. However, you want your site to look professional, so look at some related sites before you decide. There is also software that can help you design your own professional site with little or no HTML skills. Programs like Microsoft FrontPage make it easy. If you aren’t going to hire someone to do your site, consider using a professional template or software. Putting your best effort into doing it without any help is admirable, but if you fail in creating a good site, your efforts won’t be rewarded with returning visitors and a high CTR. Take the time to do it right the first time. If you don’t have Microsoft FrontPage, you can always use a professional template. By signing up for an http://www.bravenet.com membership, you have access to free professional templates as well as other useful resources. Site Design Websites should have a clear, clean design with the focus being on the information, product, or service you offer. Put away those fancy backgrounds because they just distract from the text. 8 The content on your site should stand out, not the background. Any colors you use should be pleasing to the eye and not clash. Take the time to visit some larger sites on the Internet for different companies and corporations. While you may be just one person or a small company, you should display the same level of professionalism in your design. Stick with the traditional light or white background for text. Other darker colors should be used for side columns and to dress up the white, not to take over and distract the reader from what you really want them to notice. It’s important to remember that you’re bringing the visitor to your site to read the content, not to be blinded by your incredible use of color or the beautiful background. So, focus on the content. Make it visible and make it the focus. Site Content Your site’s content is very important to your search engine ranking. If you’re an online florist, do not type online florist repeatedly on your first page with the hopes of tricking the search engines into giving your site a higher ranking. You’ll just be banned. However, it’s very important to have keywords placed in your legitimate text because spiders and crawlers will pick those up. Quality content can help you rank higher in the search engines, but it also keeps visitors coming back. Site traffic is not only essential to the site itself and the business it represents, but also to your AdSense CTR. A certain percentage of your traffic will ultimately click through your ads. The more traffic you have, the more visitors that will click through your ads. 9 Don’t Clutter Pages with Too Much Information More content on a single page is not better in all cases. When it comes to how much information you place, there should be some basic rules in place. Don’t try to jam pack too much on one page. Different topics should be on different pages. You shouldn’t have any page so cluttered with information that it’s hard to read any one thing. If you have a lot of information that must be put on the same page, make sure it keeps the readers attention or gives them a way to easily return to the top, such as with FAQ pages. Have the Right Amount of Content At the same time, don’t put too little on a page. Having one paragraph on a page makes it look like your site has nothing to offer, and the customer has little to gain by venturing to other pages. Address the topic of the page and cover it well. It’s crucial to successful ad revenue to organize your pages well. If you have ads ¾ of the way down the page, but you’ve bored the customer before he got halfway down the page, then you’ve lost ad revenue. For the same reason, if you don’t have enough information and the customer doesn’t click through to other pages where there are ads, again, you’ve lost revenue. Think of your website as a book. There always has to be enough to make them turn the page, but not so much that they know how the story ends after reading the first paragraph. This site below doesn’t have enough content on the page to support Google AdSense. Half the page is blank. The solution here would be to move the ads up into the content 10 [...]... website or company so that it appears at the top of the visitor’s browser It looks good, but it does nothing for the site’s success Use your title tag to give a brief description of what your site offers A potential new customer is not going to type the name of your site into a search engine, but they will type in the 15 products or services you offer For example, Joe’s Place sells used car parts online... Reviews You keep up-to-date with the industry, products, and information that relates to your site That means you probably read books Whenever you read a book that relates to your industry or site, write a quick review on it 27 You can submit that review to e-zines or magazines, or just post it on Amazon It’s a free link back to your site! To learn how to write a red-hot book review, go to: http://www.library.dal.ca/how/bookrev.htm... Webmaster forums Include your site URL as your signature, once again You can also use your URL for reference In addition to placing these links and sharing your information, you can also pick up helpful tips from other webmasters E-zines Subscribe to the best marketing e-zines on the net Subscriptions are free, and some of the marketing techniques you’ll learn to boost traffic to your site will help your... increase CTR Stay up to date with what’s working for others and what’s not! Continuously Build Your Website Keep planting the seeds of success by letting your website evolve If you cut off the website’s potential growth, you are also limited the number of visitors and the ones that will return Adding new sections that will interest your visitors 30 also gives you more AdSense ads that you can use and... and will catch on You’ll be banned from the search engines The best way to build traffic and boost your AdSense CTR is to create and expand quality content, focus on popular keywords, and implement the tips listed above like newsletters, etc Use a Catchy Domain Name Domain names are getting harder and harder to come by, especially the ones that seem the most catchy However, spend some time doing a search . DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL recommended that you learn basic SEO on your own so that you can easier spot a qualified company. In addition to the 6 tips listed below, you can download a free powerful e-book on SEO by visiting. your actions. EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN