About Roman•Product management consultant and trainer – More than 10 years experience in teaching product managers and product owners and helping companies establish an effective product
Trang 1The Role of the Product Owner
Roman Pichler@romanpichlerromanpichler.com
Trang 2About Roman
•Product management consultant and trainer
– More than 10 years experience in teaching product managers and product owners and helping companies establish an effective product management function
– Specialised in agile and in lean practices
•Business owner and product manager
– I try to walk my own talk
Product Strategy and Product RoadmapPractices for the Digital Age
STRATEGIZEROMAN PICHLER
Trang 3There is a lot of confusion about the product owner role.
Trang 5Let’s take things back to basics
Trang 6Product Owner:An individual who ownsthe product
on behalf of the organization.
Trang 7What is a product?
Trang 8Users and Customers
Addresses a problem or provides a benefit to a group of people
Company
Generates revenue, helps sell another product or a service,or serves another business goal
Product
A Value-Creating Entity
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ProductFeature
Component
Creates value for a group
of people and the
company.A product capability
people can interact
with
A component is a building block of the product
Product, Feature, Component
Trang 11What does “own” mean?
Trang 12VisionStrategy
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SmallProduct Owner
Prioritise and manage the product backlog Work with the development team and ScrumMaster
Attend Scrum meetings.Write user stories
Perform release planning
Responsible for tactical product decisions.
Trang 14Develop the product strategy.
Manage the stakeholders.Carry out all tactical duties,
such as managing the backlog.Manage the
Trang 15Can one person be the product owner?
Trang 16Market Fit
Product-End of Life
Single Product
OwnerShared Ownership
Scaling and the Product Life Cycle
Extension
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Scaling Option 1
Product Owner
Component Owner
Overall product decisions
Product strategy, product roadmap, product backlog, stakeholder
Feature OwnerFeature
Owner
Trang 18Product Owner
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Scaling Option 3
Product Manager or Chief Product Owner
Product Owner
Strategic product decisions
Product strategy, product roadmap, stakeholder management, financial forecast
Tactical product decisions
Product backlog management, epics and user stories, collaboration with the development team
Trang 20OptionWhen to Use It
Strategic and tactical product owners When the product is matureProduct and feature owners To facilitate growth
Product variants and unbundling To help the product grow or extend its life cycleSingle product owner Before product-market fit
Trang 21Let’s recap.
Trang 22There is no one right wayto apply the product owner role
It depends on the assetthe individual owns, the levelof the ownership, and the product’s
life cycle stage.
Trang 23Learn more about product ownership and