WRITING – MODULE 3
WRITINGMARKETING REPORT – FINDINGS
You work in Marketing Department of Spring Balm In the last three months, the launch of your company’s
new products has not been successful You are asked to conduct a market survey to find out what the reasonsare
After collecting data, you have to write a marketing report to submit to the management so that they can seewhat is happening to the current marketing campaign One of the most important parts of your report isFindings And here is what you need to complete (20 marks)
The aim of this report is to (1) for the failure of the launch of our new range of
Spring Balm toiletries (2) from over 500 interviews with consumers.
I shall begin with my findings about the products themselves About one fifth of the consumers who have
tried (3) said they were dissatisfied with the taste of the Spring Balm
toothpaste _(4), 47 people (5) skin irritation after using our
deodorant spray
(6), as regards the price, almost 90% (7) ourproducts are overpriced (8) well-established brands.
Thirdly, with regard to promotion and place, (9) the name Spring Balm still
means nothing to most consumers
On the other hand, many of those who have heard about the Spring Balm collection
(10) they cannot find our product anywhere.
SUGGESTED ANSWER
The aim of this report is to determine the reasons (2marks) for the failure of the launch of our new range of
Spring Balm toiletries It is based on information gathered (2marks) from over 500 interviews with
consumers.I shall begin with my findings about the products themselves About one fifth of the consumers who have
tried our new products (2marks) said they were dissatisfied with the taste of the Spring Balm toothpaste.Also (2marks), 47 people complained of (2marks) skin irritation after using our deodorant spray.
Secondly (2marks), as regards the price, almost 90% remarked that (2marks) our products are overpriced incomparison with (2marks) well-established brands.
Thirdly, with regard to promotion and place, it is clear that (2marks) the name Spring Balm still means
nothing to most consumers
On the other hand, many of those who have heard about the Spring Balm collection complain that (2marks)
they cannot find our product anywhere
Trang 2WRITING: MARKETING REPORT - RECOMMENDATIONS
You work in Marketing Department of Spring Balm In the last three months, the launch of your company’s
new products has not been successful You are asked to conduct a market survey to find out what the reasonsare
After collecting data, you have to write a marketing report to submit to the management so that they can makeright decisions for a new marketing campaign One of the most important parts of your report isRecommendations, which are based on the Findings And here is what you need to complete (20 marks)
On the basis of the above findings, I would like to (1). (2) the deodorant spray should be temporarily withdrawn and submitted to laboratorytests without delay Our laboratory should also develop a new (3) like green tea,
mint, or bamboo salt
(4), we should look carefully at our competitors’ policy and _(5) our price is right because our products are (6) consumers
with medium income
(7), I suggest that (8) more on TV and possiblythe Internet in order to _(9) massive potential consumers.
Finally, (10), it is advisable to ensure that the Spring Balm collection is
available not only from a wider range of supermarkets, but also from more convenient retail outlets such asCircle K, Mini stop, Bach Hoa Xanh, and other stores near residential areas
II Writing: SUGGESTED ANSWEROn the basis of the above findings, I would like to make the following recommendations (2marks).I recommend that (2marks) the deodorant spray should be temporarily withdrawn and submitted to laboratory tests without delay Our laboratory should also develop a new flavor for the toothpaste (2marks)
like green tea, mint, or bamboo salt
With regard to price (2marks), we should look carefully at our competitors’ policy and make sure that
(2marks) our price is right because our products are targeted at (2marks) consumers with medium income
As for promotion, (2marks) I suggest that we should advertise (2marks) more on TV and possibly the Internet in order to draw more attention from (2marks) massive potential consumers
Finally, as regards place, (2marks) it is advisable to ensure that the Spring Balm collection is available not
only from a wider range of supermarkets, but also from more convenient retail outlets such as Circle K, Mini
Trang 3stop, Bach Hoa Xanh, and other stores near residential areas.