By choosing Pharmacity as the topic, we can extensively explore vital facets within the pharmaceutical and retail industry, ranging from business strategy, supply chain management, techn
Trang 1Huynh Thi My Duyen — K224141718
Ho Chi Minh City, December 2023
Trang 2
Evaluate the level of job completion
Trang 3TABLE OF CONTENTS
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Trang 46.4.6 Calculate the number of employees with a bachelor's degree in pharmacy
TABLE OF FIGURE
Trang 5Figure 1:Pharmaceutica factory BFD điagra1m s 5c G co 13 cv Y se, Figure 2:Pharmacity store manager BFD diagram
Figure 3:DFD diagram
Figure 4:Entity relationship diagram
Figure 5:Relational Model
Figure 6:Database diagram
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13
18 18
Trang 6PART I TOPIC OVERVIEW
1.1 Reasons for choosing the topic
Choosing Pharmacity as the topic for an essay presents a compelling opportunity due to its multifaceted nature within the pharmaceutical and retail industry Exploring Pharmacity allows for a deep dive into various critical aspects
One of the primary attractions is studying Pharmacity's business strategy and marketing Analyzing how they establish and maintain a consistent network of pharmaceutical distribution outlets, as well as their customer engagement and approach, will be a highlight Comparing Pharmacity against industry peers will also provide an opportunity
to evaluate their competitive advantages
Moreover, delving into Pharmacity's supply chain management and logistics is equally intriguing Understanding how they import products and efficiently distribute them to hundreds of stores nationwide provides profound insights into their management and optimization of the supply chain
Additionally, researching innovation and technology within the pharmaceutical sector through Pharmacity is pivotal Examining how they leverage technology to enhance customer experiences and augment store management will be an unmissable aspect
By choosing Pharmacity as the topic, we can extensively explore vital facets within the pharmaceutical and retail industry, ranging from business strategy, supply chain management, technological innovation, to societal impact
1.2 Target
Selecting Pharmacity as the subject of study serves multifaceted objectives It offers a comprehensive understanding of the pharmaceutical retail landscape, dissecting successful business models and strategies Analyzing its impact on consumer behavior unveils market trends and preferences, while delving into its operational strategies aids in learning about efficient logistics and supply chain management Furthermore, studying Pharmacity's social initiatives sheds light on corporate responsibility and community engagement Its innovative approach to technology provides a valuable case study for advancements in similar sectors Overall, exploring Pharmacity aligns with goals of industry comprehension, successful model analysis, consumer behavior understanding, operational efficiency insights, societal impact evaluation, and innovation learning within pharmaceutical retail
Trang 71.3 Expected results
Choosing Pharmacity as a research topic is expected to yield significant outcomes Understanding Pharmacity's business strategy will provide invaluable insights into how they develop and sustain a successful business model in the pharmaceutical industry Analyzing Pharmacity's impact on consumer purchasing behavior will help predict market trends and understand customer preferences
Research into Pharmacity's management strategy and operations is anticipated to offer detailed information regarding supply chain management and logistics in the
pharmaceutical retail sector Additionally, evaluating the social impact of Pharmacity's activities will clarify the significance of corporate social responsibility
Lastly, exploring innovation and technology applications in Pharmacity's business operations is poised to provide valuable lessons on employing technology to enhance customer experiences and optimize store management In summary, researching Pharmacity is expected to generate detailed information and significant findings across various aspects of the pharmaceutical retail industry
PART II: BUSINESS SURVEY
2.1 Introducing Pharmacity
Established in 2012, Pharmacity stands as one of the pioneering pharmaceutical retail chains in Vietnam To date, Pharmacity possesses a network of over 1,000 GPP- standardized pharmacies nationwide, supported by a reliable team of more than 3,500 pharmacists They offer top-tier medication and healthcare products at the most competitive prices
Pharmacity consistently aims to enhance the quality of healthcare for each customer Initially an idea conceived by Chris Blank, the company's founder, an American pharmacist with extensive experience in Vietnam With his passion and innovation, Chris Blank established Pharmacity, aiming to deliver the best experiences for
customers
Presently, Pharmacity has an extensive network of pharmacies spanning across districts
in Ho Chi Minh City and numerous provinces and major cities such as Hanoi, Da Nang, Can Tho, Thua Thien Hue, Ba Ria - Vung Tau, Binh Duong, Long An, Dong Nai, and Tien Giang
Trang 8By 2025, Pharmacity plans to further expand its network to encompass 5,000 GPP- standardized pharmacies nationwide, with over 35,000 trusted pharmacists Their goal is
to become a modern retail pharmacy, offering optimized experiences for customers
2.2 Vision and mission
Pharmacity's vision and mission revolve around providing customers with high-quality healthcare products and professional advisory services, constituting their core values: Vision: Pharmacity aims to become the leading retail chain in the healthcare and personal care sector in Vietnam They aspire to offer convenience, reliability, and top- notch quality to consumers
Mission: Pharmacity's mission is not only to provide high-quality products but also dedicated healthcare advisory services They aim to enhance people's well-being by offering tailored information and products
To fulfill this mission and vision, Pharmacity consistently updates and expands its product range, improves service quality, and fosters a positive work environment to enable employees to serve customers to the best of their abilities
2.3 Organizational structure and business model:
2.3.1 Organizational structure:
Executive Leadership / Senior Management:
CEO: Heads the company, shapes the overall strategy, and guides development Middle Management:
Functional Directors: Includes the Finance Director, Marketing Director, Supply Chain Management Director, etc
Sales Department:
Sales and Advisory Staff: Engages directly with customers, providing product advice This hierarchy enables Pharmacity to operate efficiently and align with its development goals By focusing on high-level strategic leadership, middle management for functional areas, and customer-facing sales and advisory roles, the company can organize and operate in an organized and effective manner to meet customer and market demands
2.3.2 Business model:
Supply Chain:
Trang 9Pharmacity sources medicines from reputable manufacturers and authorized
distributors, both locally and internationally Selecting suppliers involves quality evaluation and assurance, ensuring compliance with importation and storage
regulations
Supply Chain Management:
Pharmacity employs a modern supply chain management system to track inventory levels, ensure sufficient stock, and swiftly meet store demands They utilize centralized warehouses or distribution centers for effective inventory management and distribution Order Placement:
Professional inventory management aids in determining required stock levels Pharmacity employs automated ordering systems or flexible ordering processes to promptly fulfill demands, utilizing a management system to place orders with distribution centers or suppliers
Warehousing:
A stringent process of quality and quantity checks is conducted upon goods arrival Post-arrival, products are meticulously managed in warehouses through updated inventory information and periodic audits
Sales:
Pharmacity utilizes a modern POS system with a user-friendly interface Well-trained staff provide product advice and customer support Flexible sales policies foster trust and attract customers
Online Sales:
Pharmacity may have a user-friendly website for online shopping Customers can search products, place orders, and make online payments Home delivery options are available, integrated with their delivery system for convenience Detailed product information, return policies, security measures, and service-related details are provided Delivery Service:
Pharmacity offers doorstep delivery via partnered carriers or their own delivery system, enhancing customer service convenience and strengthening their service aspect Quality Control and Compliance:
Pharmacity adheres to pharmaceutical safety, quality, and legal standards They maintain strict quality control systems to ensure only reliable and high-quality products are delivered Their business model emphasizes efficient supply chain management to ensure stable, high-quality supplies for their customers
Trang 102.4 Professional functions and required functions of the system
Professional functions:
The Pharmaceutical Factory manufactures pharmaceutical products
Prior to production, products are standardized in a contract between the Pharmaceutical Factory and Pharmacity
High-level management of Pharmacity signs contracts with the Pharmaceutical Factory
After production, the products are transported
Before being stocked, the products undergo a Product Quality process
If the product meets quality standards, it's approved; otherwise, it's reported to the Pharmaceutical Factory
Employees at Pharmacity consist of two basic levels: management (including CEO, CFO, COO) and others
Managers are responsible for their operational and subordinate management roles
Each manager must have at least 4 years of experience in their field
Employees possess different skill sets and expertise based on their roles Business-focused employees have diverse specializations
Employees are assigned to pharmacies based on their expertise
Technical staff ensures Pharmacity's digital infrastructure
These platforms generate profits through online transactions
Sold products are stocked within the company
Stocks in Pharmacies are maintained at their respective locations
Customers have various purchasing channels within Pharmacity
2.4.2 Required functions of the system:
4.2.1, From the customer's perspective:
Trang 11Access Product Information: Customers can view product details including ingredients, benefits, target users, manufacturing year and location, usage instructions,
recommendations, and storage guidelines
View Product Prices and Promotions: A wide range of products with varying price points is available Periodically, there are offers such as product discounts, buy one get one free, or product purchase with voucher rewards
Access "Healthy Living" News: Customers can read numerous health-related articles to enhance their knowledge and self-care abilities This helps customers better monitor, manage, and improve their health and that of their families on a daily basis
Online Payments: Customers have the flexibility to choose their preferred payment method for convenience
Receive Product Recommendations: Each customer may experience different symptoms and requires tailored product advice to address their specific issues
4.2.2, From the manager of store:
Customer Information Management: Enables understanding each customer's symptoms and medication needs, aiding managers in providing accurate medication advice Medication Information Management: Tracks details like production dates, expiration dates, stock levels, prices, medication types, codes, and recommended usage
Employee Management: Organizes and reviews employee schedules and performance Prescription Management: Tracks the number of prescriptions processed daily Revenue Management: Tracks store revenue on a daily, monthly, and yearly basis Website Management: Integrates systems to synchronize product information, orders, and revenue from various stores Allows control over inventory information in different locations Enables customer reviews and feedback to enhance service quality Product Quality: Allows managers to evaluate pharmaceutical factory quality, production efficiency, and compliance with safety protocols to ensure adherence to required standards
4.2.3 From the Pharmaceutical Factory:
Contracts: Pharmacity signs contracts with pharmaceutical factories to ensure a stable and high-quality drug supply Clear terms regarding pricing, supply quantities, and product quality are established The pharmaceutical factory may offer technical support and periodic advice on technical or product quality issues to Pharmacity
Shipments: Pharmacity contracts shipping companies to ensure smooth delivery services from the pharmaceutical factory to their stores Managing orders, delivery
Trang 12schedules, tracking shipments, and evaluating the service quality of transport partners are crucial functions to ensure seamless delivery services
Trang 13Pharmacity store manager
CC C4 c0 0 0O, 7 Product in Stock
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Trang 14
Create sales invoice
- Contract ID (identifier), Business Code (foreign key to Pharmaceutical Factory),
EMP ID (foreign key to Manager), Product ID (foreign key to Product), Contract
Term, Time
13
Trang 15Online Pharma platform:
- IP address (identifier), Employee ID (foreign key to Employee) , Order ID (foreign key to Technical Staff), Feature, Description
Trang 16® Pharmaceutical Factory - Contract (1-N) :
- A pharmaceutical factory can sign one or more contracts
- Accontract can only be signed by one pharmaceutical factory
¢ Manager - Contract (1-N):
- Acontract can only be signed by one manager
- A manager can sign multiple contracts
® Pharmaceutical Factory - Product (1-N):
- A pharmaceutical factory can produce multiple products
- A product can only be produced by one pharmaceutical factory
¢ Product - Shipment (1-N):
- A product can only be packaged in one shipment
- One shipment can transport multiple products
e¢ Shipment - Product Quality (1-N):
- A shipment must undergo at least one product quality inspection
- One product quality inspection can inspect multiple shipments delivered
¢ Pharmacity - Employee (1-N) :
- A pharmacy has multiple employees
- An employee can only work at one pharmacy
- A manager can manage multiple staff
- A staff can only be managed by one manager
e Staff - Technical Staff (M-N) :
- Staff with technical skills become technical staff
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Trang 17- Staff without technical skills become business staff
® Online Pharma Platform - Technical Staff (1-N) :
- A technical staff can manage and advise through a specific online pharma platform that they operate
- An online pharma platform can have multiple technical staff operating it
® Business Staff - Specialized (1-N) :
- A business staff can own multiple specialized
- A specialized belongs to one staff
¢ Pharmacy - Specialized (1-N):
- A staff with specialized can advise multiple customers directly at a pharmacy
- A pharmacy can have multiple staff with specialized working there
« Pharmacity - Product In Stock (1-N):
- A pharmacy has multiple products in stock
- Multiple products in stock are managed by the pharmacy
¢ Customer - Order (1-N) :
- A-customer can place multiple online orders for products
- Each online order can only be placed by one customer
¢ Customer - Pharmacy (I-N):
- A-customer can purchase from multiple pharmacies
- Each pharmacy can only serve customers who are present there
« Product In Stock - Order (1-N) :
- A product in stock can be provided for multiple orders
- An order can only be provided by a specific product in stock as specified by the company
¢ Product In Stock - Pharmacy (1-N) :
- A product in stock can be provided for multiple orders at a pharmacy
- An order at a pharmacy can only be provided by a product in stock at the point of sale
« Order - Online Pharma Platform (1-N) :
- An order can be placed from multiple platforms
- A platform can only process one order per use
« Product In Stock - Product Quality (1-N) :
- A product that has passed inspection is then entered into stock
- Astock will have multiple products that have been inspected
3.3 ER diagram ( entity-relationship )
Trang 184.1 Entity relationship diagram
Figure 4:Entity relationship diagram
4.2 Relational Model
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Trang 19
Figure 5:Relational Model
PART V: PHYSICAL DATA DESIGN
null
null
related to the delivery null
Trang 20
Not null
Not null
pharmaceutical factory
Not null
the pharmaceutical business
Not null
for the pharmaceutical business
Trang 21
EMP ID | Pnmary Key Char(10) Unique identifier for each Not
Technical Staff
member
technical skill varchar(50) | skill of technical staff, Can
null multivalue
Pharmacity
Pharmacity business
Trang 22Manager
EMP ID Primary VARCHAR(200) | Unique identifier for each Not
Foreign
Key
indicating they have at least 4 years of experience
Customer
null
comments related to null the customer
21
Trang 23
Product
business associated with the product
with the product
) null
product available in null stock
Employee
Trang 24
associated with the employee
received by the employee
experience of the null employee
EMP_Name VARCHAR(50) | Name ofthe Not
Staff
Type EMP ID Primary Char(10) Unique identifier for each staff Not
Trang 25Manager id | Foreign Char(10) Identifier referencing the Can
Contract
with the contract
Bussiness_Cod Foreign VARCHAR(S50)_ | Code identifying the Can
associated with the
contract
with the contract
information for the null
Trang 26Product_In_Stock
the stock
business associated with the stock
entry
product in stock null
stock, indicating its availability or condition
Orderr
Trang 27customer who placed the order
product in the null order
shipped, delivered)
Pharmacy
pharmacy
customer
associated with the pharmacy
stock associated with the pharmacy
for the pharmacy null
Trang 28
building where null the pharmacy is located
of the pharmacy null
Product Quality
Quality Result | Primary VARCHAR(50) | Unique identifier for Not
shipment ID Foreign Char(10) Identifier referencing the | Not
with the quality result
Num_of_stock Foreign Char(10) Identifier referencing the | Can
quality result
Specialized
Trang 29pharmacy associated with the
specialization
Not null
role consultant Not null
level of the pharmacist
Not null
whether the specialization is office-based (Yes/No) Not null
Primary Varchar(50) Unique identifier for each
online pharma platform Not null
Identifier referencing the
technical staff member associated with the platform
Not null
Trang 30
Order ID
online pharma platform
the online pharma platform null
VARCHAR(50) | information about the null
PART VI: CREATE DATABASE
6.1 Create database
SQLQuery2.sql - DE m
create database mid_term
6.2, Create table and foreign,primary key
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