practical report evaluation of the companys production and business activities

During the last internship period, [ had the opportunity to intern at Indochina Impressive Company Limited - Vietnam Impressive Travel as a sales executive - tour sales.. directions of I

HANOI COLLEGE OF COMMERCE AND TOURISM

FACULTY OF FOREIGN LANGUAGES

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© OF commerce * PRACTICAL REPORT

Supervisor: Nguyen Thi Van Student: Le Hoang Ngoc Mai Class: TA13A

Course: 2021-2024

HANOI, 12/2023

ACKNOWLEDGMENTS First of all, I would like to sincerely thank lecturer Nguyen Thi Van, who directly instructed and guided me in the process of completing this essay I would also like to thank the teachers and teachers of Hanoi College of Commerce and Tourism, especially the teachers and teachers of the Foreign Language Department—those who have inspired and taught me knowledge throughout my time there Although there have been certain investments in the writing process, it is still difficult to avoid mistakes I respectfully hope

to receive your teachers' comments to make the essay more complete

I sincerely thank you!

Hanoi, December 13, 2023 Student

Le Hoang Ngoc Mai Hanoi

Table of Contents

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1 Reason for choosing the †OpIC L2 2122111221121 118111 1211125111 1xx ey 1

2 Research goals and task§ c1 1212 112112 1212122212111 121111111211 kệ 1

3 Research methods - 2c 22 121121111111 1153151153 15111 1111111111 11111111111 101 1011015111111 tt 2

4 Subject and scope ofresearch c: c c1 2211212211211 121115112 2111211181181 1 key 2 khối nề ắeốeốeằ«< Ả ố 2

CHAPTER |: OVERVIEW OF TOURISM BUSINESS ACTIVITIES Indochina

Impression Co., Ltd., Hanoi branch - 2: c1 2211211 121221221251 111115125112 ng 3 1.1 Introduction to Indochina Impression Co., Ltd., Hanoi Branch - 3 1.1.1 General Information ¿c2 c1 2212211211121 1 111115 1551111111281 2111211 t1 Hài 4 1.1.2 History of the Formation and Development of Indochina Impression LLC 4 1.1.3 Vision, mission, and core values of the companyy c2: 222cc cssee2 4 1.1.4 Organizational structure at Indochina Impression Co., Litd : 5-55: 5 1.2 Functions and tasks of each department of Indochina Impression LLC, Hanoi Branch noe 4 6

CHAPTER 2: EVALUATION OF THE COMPANY'S PRODUCTION AND BUSINESS

ACTIVITIES ccc ccc cceeecsecsessceeeecssesesecsessesseseessescsessetsnseeseeesens 7

2.1 Current status of business activities of Indochina Impression Co., Ltd., Hanoi Drath eee cce cc ccceceecencenccceeseeseesecsecsecssessescerecsecsecssessesseseessenseeseesecsecseeseseeseeseesesseesees 7 2.1.1 System of products and tourism at Indochina Impression Co., Ltd., Hanoi

Drath eee cce cc ccceceecencenccceeseeseesecsecsecssessescerecsecsecssessesseseessenseeseesecsecseeseseeseeseesesseesees 7 2.1.2 Business results of Indochina Impression LLC, Hanoi branch, from 2021 to the first

3 months o£2023 L2 211212211121 1101 1211121111111 1111111111011 ro

2.1.3 Marketing work at Vietnam Impressive Iravel Hanol branch 12 2.2 General assessment oÊthe cortpanny - - - - 22 2222121212111 1 1512211215181 ket 13 P.0 - 13 P86 un on ee.- 14

PC co 00a o nem 14 CHAPTER 3: Internship Process at Indochina Impression Co., Ltd 14 3.1 Internship Process at Indochina Impression Co., Ltd -c c2: ccccc sec 14 E.0n 2.0 (0i 8n ốeẮốx 17 3.3 Advantages and Difficulties occ c1 c1 2212212211121 1 1211111722211 E2 8 tk Hy Hye 18 CONCLUSION ccceccccccecccecceccescescseescssceeesssaessssesecsesacsessesssesscsecsesesseesssessessseeseeaes 19

›3011595)10 5 20

A LIST OF PHOTOS AND DIAGRAMS

Figure 1.1: Logo of Fiditour Travel Joint Stock Company co c sec Diagram 1.1: Organizational structure chart at Indochina Impression Travel & Trading Co., Ltd., Hanoi branche ccceccccessscccesscccensecesssevesssseesssseesessseesnssevenseeees Diagram 2.1: Product and service system at Indochina Impression Travel & Trading Co., Ltd - Hamod branch oo ccccccee cccccecceceesecsecsecseeseesecseesecsecseeseessessesesseeseesesseeseeseeneenees

HEADING

1 Reason for choosing the topic:

I am Le Hoang Ngoc Mai, a senior student majoring in English at the Faculty of Foreign Languages at Hanoi College of Commerce and Tourism During the last internship period, [ had the opportunity to intern at Indochina Impressive Company Limited - Vietnam Impressive Travel as a sales executive - tour sales

Interning at this company was a great experience for me I learned professional skills as well as professional working processes in the tourism field In addition, I was also directly involved in business activities and consulting for customers, helping me better understand how to put knowledge into practice

In this internship report, [ will present details about my work at Vietnam Impressive Travel, along with the skills and knowledge I have gained I will also share the challenges and experiences [ encountered during my internship [ hope that my report will bring a lot

of value to teachers and friends

In today's modern life, there is a need to rest, recover, and regenerate the labor force, as well as the need to explore and learn new and strange things so that life is not dull and adds to one's knowledge Every human being is essential That is why tourism has become

an indispensable activity in daily life As life becomes more and more advanced, with more and more rest time, the need to travel also increases Tourism is one of the few economic sectors in Vietnam that brings in foreign exchange revenue of over 1.5 billion USD per year, and tourism is considered one of the criteria to evaluate the living standards of each country's population Tourism is a bridge of friendship, creating solidarity and sympathy between people and creating a world of peace and mutual respect Recognizing the strengths and position of tourism in the current period, our party and state have been giving tourism a worthy position, considering tourism development as

an important strategic direction in the road to tourism's socio-economic development Therefore, to deeply research tourism activities in Vietnam, I find it important to evaluate the situation of tourism business activities and the service quality of tourism business units through criteria and methods Appropriateness is essential Realizing its importance,

I chose the topic Recognizing that importance, I chose the topic "Business activities of Vietnam Impressive Travel Company in three years: 202 1—2023."

2 Research goals and tasks:

2.1 Research objectives

- Analyze the internal environment, external environment, goals, and development

directions of Indochina Impression Travel & Trading Co., Ltd., Hanoi branch

- Propose solutions to develop the tourism business

2.2 Research tasks

- General overview of business activities at Indochina Impression Travel & Trading Co., Ltd.'s Hanoi branch in the period of 2021 to the first 3 months of 2023

- Based on the company's goals and development direction, propose a number of solutions

to improve and develop further

3 Research methods:

- Analytical methods

- The method of data collection

- Scientific observation method

4, Subject and scope of research:

- Based on the current status of tourism business activities at Indochina Impression Travel

& Trading Co., Ltd.'s Hanoi branch, conduct analysis and evaluation From there, propose solutions to develop tourism businesses for the company

4.2.2 Scope of research time:

Using statistics from 2021 to 2023

4.2.3 Scope of research space:

Dong Duong Impression Travel & Trading Company Limited, Hanoi branch

5 Structure of the thesis:

In addition to the introduction, conclusion, references, appendices, list of acronyms, tables, images, and diagrams, the content of the thesis is divided into two main chapters as follows:

Chapter 1: Overview of tourism business activities Indochina Impression Co., Ltd., Hanoi branch

Chapter 2: Internship process at Indochina Impressions trade & travel company limited, hanoi branch

CHAPTER 1 GENERAL INTRODUCTION TO VIETNAM IMPRESSIVE TRAVEL

COMPANY 1.1 Introducing indochina impressions trade & travel company limited, hanoi branch

1.1.1 General information

“ Vietnamese registration name: CONG TY TNHH DU LICH VA THUGNG MAI

AN TUGNG DONG DUONG

“* English registration name: : Dong Duong Impression Travel & Trading Company Limited —Indochina Impressions Travel & Trading Company limited

“¢ Trading name: Vietnam Impressive Travel

s* Logo

Vietnam`>>EC

IMPRESSIVE traud

Figure 1.1: Logo of Indochina Impressions Travel & Trading Company limited

“* Legal representative: Ms Ly Nhat Linh, General Director

¢ Head office: 32 Ward Ta Hien, Hanoi Old Quarter, Hang Bac, Hoan Kiem, Hanoi

¢ Branch in Hanoi: 77 Ward Ba Trieu, Bui Thi Xuan, Hoan Kiem, Hanoi

¢ Branch in Ho Chi Minh City: 270 D De Tham, Pham Ngu Lao Ward, District 1,

Ho Chi Minh City

“* Website: http://vietnamimpressivetravel.com/

s* Email: info@vietnamimpressivetravel.com /

booking@vietnamimpressivetravel.com

s+ Phone (Hanoi Branch): +84 948643232

s* Fax (Hanoi Branch): +84 948643232

1.1.2 History of the Formation and Development of Indochina Impressions Travel & Trading Company limited

Indochina Impression Travel and Trade LLC was established on May 17, 2012 Up to now, it has been operating for 11 years in the travel and tourism business Construction and development process:

- In 2012, Fiditour was established, with its first business activity being organizing travel programs for international tourists to Vietnam (inbound)

- In 2013, Indochina Impression LLC began to develop into other service areas such as transportation, visas, etc., and received the title "2013 Adward Certificate of Excellence"

on the Tripadvisor travel platform

- In 2015, Vietravel completed the deployment of a network of three tourism offices in two major cities in Vietnam: the capital Hanoi and Ho Chi Minh City

- In 2018, expanded our business fields with visa services, study abroad consulting, a high-quality human resource training center for the tourism industry, etc

- In 2020, Vietravel will restructure the company's operating model to develop business in the field of tourism in a specialized direction

1.1.3 Vision, mission, and core values of the company

1.1.3.3 Core values:

¢ Always comply with quality standards and commitments announced to customers

¢ Consider service quality and customer convenience as the top criteria in Vietnam Impressive Travel's business orientations and activities

¢ Pioneer in evoking customers' hidden inspirations and expectations to bring them unique and new travel products that customers can only find at Vietnam Impressive Travel 1.1.4 Organizational structure at Indochina Impression LLC, Hanoi branch

BOARD OF MANAGER

1.2 Functions and tasks of each department of Indochina Impression LLC, Hanoi branch

“+ Company leadership

This is the company's headquarters, with the responsibility of directly monitoring and operating all business activities of the company Set goals, directions, and strategies to bring the best results for the business At the same time, they are the ones responsible for all business results and are the representatives in negotiations, signing contracts, and approving new projects

- Act as a bridge between businesses and suppliers Choose suitable services for each tour

as well as each customer From there, sign contracts with suppliers such as hotels,

transportation, restaurants, etc

- Supervise the process of implementing the tourism program Coordinate with the accounting department to pay contracted amounts to suppliers, intermediaries, and related units At the same time, coordinate with the guidance department to promptly handle unexpected situations during the tour

- Group ticket sales department: The customer group of this department will be organizations, unions, companies, or related groups of customers with similar

characteristics This is a department with quite high work pressure, as they have to find

customers, consult and design programs to suit customer requirements, and compete directly with rival companies to win contracts Therefore, they must be sharp, flexible, and experienced to bring profits to the business

- Visa Department: is the place to consult and complete visa procedures for customers In addition to tourist visas, this department also handles procedures for student visas, immigration, etc

- Hotel booking department: This department will receive information about groups of guests from the group and individual ticket sales departments to conduct a survey of suitable hotels and book rooms at the best-negotiated price During peak seasons, this department has to work at 100% capacity because of room shortage They must always update new hotels and ensure quality accommodation to satisfy customers In addition, they must also be able to negotiate the best prices with accommodation suppliers

¢ Airline ticket office

This department is responsible for negotiating prices and booking air tickets according to sold programs In addition, this is also a major airline ticket sales agent for airlines

¢ Accounting department

In charge of financial reporting according to regulations as well as monitoring and reflecting the company's financial situation The accounting department has a close relationship with other departments, ensuring spending, debt payment, and clear declaration of revenue, expenses, and company profits

CHAPTER 2 EVALUATION OF THE COMPANY'S PRODUCTION AND BUSINESS

ACTIVITIES 2.1 Current status of business activities of Indochina Impression Co., Ltd., Hanoi branch (period 2021 - first 3 months of 2023)

2.1.1 System of products and tourism at Indochina Impression Co., Ltd., Hanoi

- Tourist Resort - Tourist Resort

- Cultural tourism - Cultural tourism

- Tour on request - Tour on request

- Cruise on a 5-star cruise - Cruise on a 5-star cruise