Topic The Research Into The Satisfaction Of The Student At International School With The Course Business Research Method..pdf

VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL SUBJECT: RESEARCH METHODOLOGY FINAL ASSIGNMENT TOPIC: The research into the satisfaction of the student at International School

VIETNAM NATIONAL UNIVERSITY, HANOI

INTERNATIONAL SCHOOL

SUBJECT: RESEARCH METHODOLOGY

FINAL ASSIGNMENT

TOPIC: The research into the satisfaction of the student at International School with the course Business Research Method

Lecturer: Mr Chu Ba Quyet

Student name: Nguy n Th ễ ị Minh Thư

Student ID: 19071514

Class: MNS1052.03

Table of Contents

Part I: Literature Review 3

PART 2: Identification of variables and research questions 5

1 Identification of variables 5

2 Research questions 5

PART 3: SURVEY DESIGN 6

References: 11

Part I: Literature Review

From time immemorial, education has always been a subject that attracts the attention of everyone, especially the press, public opinion, and experts and leaders Previously, education was seen as a non-commercial, non-profit training activity, but over a long period of time, it was influenced by external factors, especially the impact of the economy The market economy has made this activity no longer purely a public benefit, but has gradually changed

to "educational service." The education market gradually formed and developed in which exchange activities took place everywhere, increasing sharply in both number and variety of forms There arise problems such as poor quality of training, graduates who do not meet the needs of human resources, and the degradation of school ethics Therefore, quality assurance, whose main activity is quality assessment, has become a worldwide movement, including in Vietnam Realizing the importance of this, we conducted a study on the satisfaction of International School students with the Business Research Method subject to improve the quality of the course

According to the above points of view, education is considered a service with a certain quality, but what is service quality and how to measure service quality are big issues, and to this day, there are no full answers because there are so many different approaches Some Western

countries have the view that "The quality of a university depends on the quality or quantity of its inputs" Another view holds that the output of higher education is much more important

than the input of the training process According to these views, students are the customers

So how do customers feel satisfied with the service?

A popular theory for considering customer satisfaction is the "Expectation - Confirmation" theory The theory was developed by Oliver (1980) and used to study customer satisfaction with the quality of an agency's services or products That theory includes two sub-processes

customer decision based on actual experience with a product or service, measured against customer requirements, these requirements may or may not be fulfilled, stated, consciously or simply perceived, are purely subjective or technical, and always represent a dynamic target in

a competitive market."

Kotler (2000) defined satisfaction as: “a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance (or outcome) in relation to his

or her expectations” According to Kotler (2001), satisfaction is the level of a person's emotional state resulting from comparing the results obtained from a product or service with his or her expectations Expectations here are considered human wishes or expectations It originates from personal needs, previous experiences, and external information such as advertising, word of mouth information from friends, family, etc

Therefore, student satisfaction is extremely important in education One of his remarks on this issue is, “Don’t be surprised if a student takes one of you to court for not teaching properly.” (Rajah and Nadarajah, 2000)

Kanan & Baker (2006) studied the effectiveness of educational programs in developing Palestinian universities, resulting in an impact on student satisfaction Navarro (2005) studied student satisfaction in Spanish universities The results indicate that the teaching staff, teaching methods, and course management have a significant influence on student satisfaction

in the Spanish University System Palacio, et al., (2002) confirmed in their research that the university image of the Spanish University System has a significant impact on student satisfaction

Douglas (2006) developed the "Service Product Bundle" method to investigate influences on

environment, lecture and tutorial facilitating goods, textbooks and tuition fees, student support facilities, business procedures, relationships with teaching staff, and knowledge of the subject

Therefore, based on previous evaluations and research, it can be seen that the factors of study program, lecturers, tuition fees, facilities, and results achieved after the course have an influence on the satisfaction of students at the International School for Business Research Method subjects However, the data is still not specific, so we must carry out this study in the most specific and detailed way I believe that this research will make an important

contribution to helping lecturers improve their teaching quality and make changes to better suit the needs of students

PART 2: Identification of variables and research questions

1 Identification of variables

Dependent variable: Satisfaction of the student at International School with the course

Business Research Method

Independent variables: Programma, lecturers, tuition fees, facilities, results achieved after

the course, teaching methods

2 Research questions

After carefully discussing, and studying previous research papers and papers, we propose two research questions:

1 What is the level of satisfaction of International School students with the BRM course?

2 What factors have the greatest influence on student satisfaction with the Business Research

The survey consists of 3 parts: introduction, demographics information and main part

Link for survey:

https://docs.google.com/forms/d/e/1FAIpQLSenA57FBnhkF7O_r37WUGLsWFgP0tmesxS0 h82LIVKxE4YqKw/viewform?usp=sf_link

References:

1 Kotler, P (2000) Marketing Management: The Millennium Edition Person Prentice Hall, Upper Saddle River

2 Kanan, H M & Baker, A M., 2006 Student satisfaction with an educational administration preparation program Journal of Educational Administration, 44(2), pp

159 169

-3 Navarro, M M., Iglesias, M P & Torres, P R., 2005 A new management element for universities: satisfaction with the offered courses International Journal of Educational Management, 19(6), pp 505-526

4 Feigenbaum, A.V (1991) Quality Control 3rd Edition, McGraw-Hill, New York

5 Palacio, A B., Meneses, G D & Perez Perez, P J., 2002 The configuration of the university image and its relationship with the satisfaction of students Journal of Educational Administration, 40(5), pp 486-505

6 Douglas, J., Douglas, A & Barnes, B., 2006 Measuring student satisfaction at a UK university Quality Assurance in Education, pp 251-267

7 Oliver, R., 1997 Satisfaction: A Behavioral Perspective on the Consumer New York: McGraw-Hill

8 Oliver, R L (1980) A cognitive model of the antecedents and consequences of satisfaction decisions Journal of Marketing Research, 17(4), 460 469 – https://doi.org/10.2307/3150499