--- Page 1 --- Due Date: 12 Nov . Deadline 1: 8/11/2023 Deadline 2: 11/11/2023 Executive summary (not included in total word count allowed) - Chatgpt Table of Contents Introduction (approximately 15% of the total word count) - Phiên 450 words This report delves into the complex web of socio-economic, environmental, and health issues surrounding vaping, as highlighted in the Four Corners investigation titled "Vape Haze". The analysis also looks at the primary stakeholders, their roles, and the complex dynamics affecting the conversation over vaping. This research attempts to offer a detailed knowledge of the difficulties presented by vaping and make suggestions for solutions using an extensive approach and systematic analysis. Using a framework for stakeholder analysis, the report looks at the importance, authority, and power of the main players. Three main stakeholder groups are examined: vapers who are addicted, representatives from the vape industry and suppliers, and government and medical experts. The impact and concerns of every stakeholder are carefully examined from the perspectives of power relations, credibility, and the need to solve the vaping epidemic as soon as possible. The documentary overview, the major discussion and analysis, and the conclusion make up the three main elements of the report''''s structure. The overview provides context by presenting the film "Vape Haze" and summarizing the main environmental and socioeconomic problems related to vaping. Each stakeholder group is the subject of a sub-part within the main debate and analysis section, which offers a thorough analysis of their authority, necessity, and conflicts between their various functions. The first stakeholder group is made up of vapers who are addicted to nicotine. They highlight the human cost of nicotine addiction and the pressing need for all-encompassing addiction management strategies. As the second stakeholder group, vape suppliers highlight the legislative issues and economic dynamics related to the rapidly expanding vaping sector. The third stakeholder group, which consists of government officials and medical professionals, highlights the importance of regulations in safeguarding public health while illuminating the conflicts and disagreements that exist within the government over vaping laws. The study is supported by real-world examples, including the story of Ruby, a high school student who is having difficulty quitting vaping, and the divergent viewpoints of medical experts, including Dr. Colin Mendelsohn and Prof. Emily Banks. The government''''s involvement draws attention to the power struggles and competing interests inside legislative bodies, especially through the former health minister Greg Hunt and Liberal senator Hollie Hughes. --- Page 2 --- Overview of documentary (approximately 15% of the total word count) Outline key socio-economic and/or environmental issues - Phiên 225 words The documentary "Vape Haze" explores the complex and widespread socioeconomic, environmental, and political challenges that accompany the quickly expanding vaping trend. The documentary''''s main focus is on the significant effects that vaping has on people as individuals, as groups, and as a whole. The epidemic of youth addiction, which is a major socioeconomic worry, is eloquently illustrated by the sufferings of characters such as Ayden, Dylan, and Ruby. Because vaping is so addictive, there is a considerable risk to the public''''s health as well as substantial economic ramifications as more people become ensnared in the web of nicotine habit. Regarding the environment, the documentary emphasizes the effects that vaping product manufacturing, use, and disposal have on the environment. The extraction of resources, the manufacturing procedures, and the battery disposal involved in the production of electronic cigarettes all contribute to environmental deterioration. The widespread usage of single-use vaping devices and pods exacerbates the situation and adds to the worldwide electronic waste problem. These environmental issues highlight the vaping industry''''s larger negative effects on sustainability and raise worries about the long-term effects of the rapidly expanding e-cigarette sector. All things considered, "Vape Haze" offers a fascinating examination of the environmental and socioeconomic issues raised by the growing popularity of vaping. Role of various stakeholders - Dũng 225 words In the Four Corners investigation titled "Vape Haze," various stakeholders play significant roles in the vaping issue. The first stakeholder group that appears at the beginning of the video include individuals addicted to vaping, like Dylan, Jack, Clancey, Ayden, and Ruby. Consuming vape regularly, they are the group directly and negatively affected by nicotine addiction. Their relatives, particularly parents, are also suffering from their addiction, but indirectly. The second group of stakeholder consists of vape suppliers. They are vaping industry representatives, such as Juul Labs, an American company making electronic cigarettes. Realizing the potential growth of vape business, big firms in the tobacco industry, including Philip Morris International and British American Tobacco also jump into the market and generate interest. Medical professionals and healthcare providers, including Prof. Emily Banks and Dr. Celine Kelso, study the health risks associated with vaping. Government officials, like former Health Minister Greg Hunt and Liberal Senator Hollie Hughes, are involved in formulating regulations and policies related to vaping. These stakeholders have varying perspectives and interests, with vaping advocates arguing for lighter regulations to help smokers quit, while public health researchers and officials express concerns about the long-term risks of vaping. The role of government is crucial in implementing regulations to protect public health and limit the influence of the tobacco industry. However, debates and disagreements exist within government ranks regarding vaping regulations. Overall, these stakeholders contribute to the ongoing discussions, debates, and decisions surrounding vaping and its potential impact on public health. Main discussion and analysis (40% of the total word count) - Khôi + Dũng 1200 words Identify key stakeholders --- Page 3 --- Stakeholder Analysis (tensions, priorities) E.g. Power, Legitimacy, Urgency Other relevant Management theory (sustainability, CSR, etc.) Throughout the document, here are the key stakeholders: Ruby and other youngsters who do vaping: Stakeholder Analysis Power: Ruby, as a young vaper, may not have much power individually, but as a whole, young vapers provide a sizable market base for the vaping business and this number is rising continuously (Hurtado, 2019). Since many youngsters, both GenZ and Millennials, nowadays do vaping, the e - cigarette industry has collected a huge amount of money. Vapers can easily get access to e - cigarette via convenient stores, black markets and social media without being caught by authorities. With those reasons, it can be concluded that youngsters have a significant impact on the vaping industry, at least in terms of revenue. Legitimacy: Look at what she is going through, fighting fiercely to permanently quit vaping, Ruby''''s fears about addiction and the harmful impacts of vaping are valid, and they mirror the health dangers involved with vaping, particularly among young people. In addition, since vapers are mostly teenagers and sometimes even children, it is safe to assume that many cases of exchanging or transactioning of e - cigarettes is illegal since it is required for one to have a doctor’s prescription to buy or sell vaping devices not only in Australia but also many other countries as well (Ref 3). Urgency: Ruby''''s difficulty to quit vaping, as well as the growing number of teenagers who vape, highlight the urgent need for comprehensive measures to manage addiction and limit access to vaping goods. Due to the potential health concerns and the influence on academic performance and overall well-being of young people, parents, schools, and educational institutions believe there is an urgent need to address the vaping issue (Ref 4). Tensions: Due to the continuous increase of young vapers, parents, schools, and educational institutions as well as the public health department feel extreme concerns for the safety of teenagers and children. Parents like Ruby’s mother, Nikola, were upset and devastated seeing their kids have an addiction at an early age. Soon, the parents’ anger turned into outrages and backlashes against the e - cigarette business. The public heard about this matter, accusations and allegations have been made against vaping corporations such as Juul for their marketing tactics. Juul''''s first advertising campaign, which featured young and stylish models vaping the slim gadget, was aimed squarely at millennials. The Vaporised promotion attracted young people to the product by utilizing teen publications and children''''s animation websites. Juul''''s meteoric climb to prominence was swift, with millions of American high school students vaping by 2018. Many have condemned and sued Juul to be responsible for the rising number of young vapers, Juul has faced numerous lawsuits and has paid millions of dollars to settle court cases with several US states. Ruby, a highschool student in her final year, is struggling to quit vaping because she’s aware of how addictive and dangerous vaping is. According to her testimony and that of those who are around the same age as Ruby, the reason why people, youngsters in particular, are prone to addiction when vaping is because the substance that they inhale has fruity flavors, thus it feels clean like “taking a lollipop” while looks cool at the same time. It is estimated that around four hundred thousand Australians, most of which are teenagers, are vaping and this number is not showing signs of going down (Ref 1). Ruby finds it extremely difficult to sustainably quit vaping as she can’t really stop thinking about it. When asked by her friends whether she would like a dose of vape or not, she refuses but then she feels upset that they didn’t give it to her despite her refusal. Ruby felt emotionally conflicted as she knows that she shouldn’t not be vaping yet deep down she wants to, she also describes the side negative effects of e - cigarettes such as headache and dry mouth, these effects are similar to those who consume nicotine (Ref 2). Regarding how teenagers get their hands on these products, Ruby reveals that teenagers can buy vaping devices in not only convenient stores but also “street dealers” and “word of mouth” dealers which is arguably not legal and somewhat shady. It is worth mentioning that it’s illegal to purchase and offer products containing nicotine, which e - cigarettes are confirmed to have, unless you have a doctor’s prescription (Ref 3). Nevertheless, no one can have full control over what teenagers buy and how they use these kinds of products.
Trang 1Due Date: 12 Nov
- Deadline 1: 8/11/2023
- Deadline 2: 11/11/2023
Executive summary (not included in total word count allowed) - Chatgpt
Table of Contents
Introduction (approximately 15% of the total word count) - Phiên 450 words
This report delves into the complex web of socio-economic, environmental, and health issues surrounding vaping, as highlighted in the Four Corners investigation titled "Vape Haze" The analysis also looks at the primary stakeholders, their roles, and the complex dynamics
affecting the conversation over vaping This research attempts to offer a detailed knowledge
of the difficulties presented by vaping and make suggestions for solutions using an extensive approach and systematic analysis
Using a framework for stakeholder analysis, the report looks at the importance, authority, and power of the main players Three main stakeholder groups are examined: vapers who are addicted, representatives from the vape industry and suppliers, and government and medical experts The impact and concerns of every stakeholder are carefully examined from the perspectives of power relations, credibility, and the need to solve the vaping epidemic as soon
as possible
The documentary overview, the major discussion and analysis, and the conclusion make up the three main elements of the report's structure The overview provides context by
presenting the film "Vape Haze" and summarizing the main environmental and
socioeconomic problems related to vaping Each stakeholder group is the subject of a sub-part within the main debate and analysis section, which offers a thorough analysis of their authority, necessity, and conflicts between their various functions
The first stakeholder group is made up of vapers who are addicted to nicotine They highlight the human cost of nicotine addiction and the pressing need for all-encompassing addiction management strategies As the second stakeholder group, vape suppliers highlight the
legislative issues and economic dynamics related to the rapidly expanding vaping sector The third stakeholder group, which consists of government officials and medical professionals, highlights the importance of regulations in safeguarding public health while illuminating the conflicts and disagreements that exist within the government over vaping laws
The study is supported by real-world examples, including the story of Ruby, a high school student who is having difficulty quitting vaping, and the divergent viewpoints of medical experts, including Dr Colin Mendelsohn and Prof Emily Banks The government's
involvement draws attention to the power struggles and competing interests inside legislative bodies, especially through the former health minister Greg Hunt and Liberal senator Hollie Hughes
Trang 2Overview of documentary (approximately 15% of the total word count)
Outline key socio-economic and/or environmental issues - Phiên 225 words
The documentary "Vape Haze" explores the complex and widespread socioeconomic,
environmental, and political challenges that accompany the quickly expanding vaping trend The documentary's main focus is on the significant effects that vaping has on people as individuals, as groups, and as a whole The epidemic of youth addiction, which is a major socioeconomic worry, is eloquently illustrated by the sufferings of characters such as Ayden, Dylan, and Ruby Because vaping is so addictive, there is a considerable risk to the public's health as well as substantial economic ramifications as more people become ensnared in the web of nicotine habit
Regarding the environment, the documentary emphasizes the effects that vaping product manufacturing, use, and disposal have on the environment The extraction of resources, the manufacturing procedures, and the battery disposal involved in the production of electronic cigarettes all contribute to environmental deterioration The widespread usage of single-use vaping devices and pods exacerbates the situation and adds to the worldwide electronic waste problem These environmental issues highlight the vaping industry's larger negative effects
on sustainability and raise worries about the long-term effects of the rapidly expanding e-cigarette sector All things considered, "Vape Haze" offers a fascinating examination of the environmental and socioeconomic issues raised by the growing popularity of vaping
Role of various stakeholders - Dũng 225 words
In the Four Corners investigation titled "Vape Haze," various stakeholders play significant roles in the vaping issue The first stakeholder group that appears at the beginning of the video include individuals addicted to vaping, like Dylan, Jack, Clancey, Ayden, and Ruby Consuming vape regularly, they are the group directly and negatively affected by nicotine addiction Their relatives, particularly parents, are also suffering from their addiction, but indirectly
The second group of stakeholder consists of vape suppliers They are vaping industry
representatives, such as Juul Labs, an American company making electronic cigarettes Realizing the potential growth of vape business, big firms in the tobacco industry, including Philip Morris International and British American Tobacco also jump into the market and generate interest
Medical professionals and healthcare providers, including Prof Emily Banks and Dr Celine Kelso, study the health risks associated with vaping Government officials, like former Health Minister Greg Hunt and Liberal Senator Hollie Hughes, are involved in formulating
Trang 3regulations and policies related to vaping These stakeholders have varying perspectives and interests, with vaping advocates arguing for lighter regulations to help smokers quit, while public health researchers and officials express concerns about the long-term risks of vaping
The role of government is crucial in implementing regulations to protect public health and limit the influence of the tobacco industry However, debates and disagreements exist within government ranks regarding vaping regulations Overall, these stakeholders contribute to the ongoing discussions, debates, and decisions surrounding vaping and its potential impact on public health
Main discussion and analysis (40% of the total word count) - Khôi + Dũng 1200 words
Identify key stakeholders
Stakeholder Analysis (tensions, priorities)
E.g Power, Legitimacy, Urgency
Other relevant Management theory (sustainability, CSR, etc.)
Throughout the document, here are the key stakeholders:
1 Ruby and other youngsters who do vaping:
Stakeholder Analysis
Power: Ruby, as a young vaper, may not have much power individually, but as a whole, young vapers provide a sizable market base for the vaping business and this number is rising continuously (Hurtado, 2019) Since many youngsters, both GenZ and Millennials, nowadays
do vaping, the e - cigarette industry has collected a huge amount of money Vapers can easily get access to e - cigarette via convenient stores, black markets and social media without being caught by authorities With those reasons, it can be concluded that youngsters have a
significant impact on the vaping industry, at least in terms of revenue
Legitimacy: Look at what she is going through, fighting fiercely to permanently quit vaping, Ruby's fears about addiction and the harmful impacts of vaping are valid, and they mirror the health dangers involved with vaping, particularly among young people In addition, since vapers are mostly teenagers and sometimes even children, it is safe to assume that many cases
of exchanging or transactioning of e - cigarettes is illegal since it is required for one to have a doctor’s prescription to buy or sell vaping devices not only in Australia but also many other countries as well (Ref 3)
Urgency: Ruby's difficulty to quit vaping, as well as the growing number of teenagers who vape, highlight the urgent need for comprehensive measures to manage addiction and limit access to vaping goods Due to the potential health concerns and the influence on academic performance and overall well-being of young people, parents, schools, and educational institutions believe there is an urgent need to address the vaping issue (Ref 4)
Tensions: Due to the continuous increase of young vapers, parents, schools, and educational institutions as well as the public health department feel extreme concerns for the safety of teenagers and children Parents like Ruby’s mother, Nikola, were upset and devastated seeing
Trang 4their kids have an addiction at an early age Soon, the parents’ anger turned into outrages and backlashes against the e - cigarette business The public heard about this matter, accusations and allegations have been made against vaping corporations such as Juul for their marketing tactics Juul's first advertising campaign, which featured young and stylish models vaping the slim gadget, was aimed squarely at millennials The Vaporised promotion attracted young people to the product by utilizing teen publications and children's animation websites Juul's meteoric climb to prominence was swift, with millions of American high school students vaping by 2018 Many have condemned and sued Juul to be responsible for the rising number
of young vapers, Juul has faced numerous lawsuits and has paid millions of dollars to settle court cases with several US states
Ruby, a highschool student in her final year, is struggling to quit vaping because she’s aware
of how addictive and dangerous vaping is According to her testimony and that of those who are around the same age as Ruby, the reason why people, youngsters in particular, are prone
to addiction when vaping is because the substance that they inhale has fruity flavors, thus it feels clean like “taking a lollipop” while looks cool at the same time It is estimated that around four hundred thousand Australians, most of which are teenagers, are vaping and this number is not showing signs of going down (Ref 1) Ruby finds it extremely difficult to sustainably quit vaping as she can’t really stop thinking about it When asked by her friends whether she would like a dose of vape or not, she refuses but then she feels upset that they didn’t give it to her despite her refusal Ruby felt emotionally conflicted as she knows that she shouldn’t not be vaping yet deep down she wants to, she also describes the side negative effects of e - cigarettes such as headache and dry mouth, these effects are similar to those who consume nicotine (Ref 2) Regarding how teenagers get their hands on these products, Ruby reveals that teenagers can buy vaping devices in not only convenient stores but also
“street dealers” and “word of mouth” dealers which is arguably not legal and somewhat shady It is worth mentioning that it’s illegal to purchase and offer products containing nicotine, which e - cigarettes are confirmed to have, unless you have a doctor’s prescription (Ref 3) Nevertheless, no one can have full control over what teenagers buy and how they use these kinds of products
2 Professors and Doctors:
Stakeholder Analysis
Power: These individuals have degrees and qualifications, which can successfully bolster their claims in the vaping sector regardless of which side they are on (pro or con) As licensed experts, they may influence and persuade the public and the government on the benefits of e-cigarettes Professor Emily Banks wields considerable authority and influence as a result of her expertise in epidemiology and public health Dr Selin Kelso presented research-based facts on the health concerns of vaping
Legitimacy: Public health experts have a legitimate claim to participate as stakeholders as their role is to protect and promote public health Their concerns regarding the harmful effects of vaping on memory, concentration, and learning are based on scientific evidence
Trang 5On the other hand, the vaporized campaigns and experts who support vaping have made their point on how vaping has helped some people quit smoking Yet, Dr Colin Mendelsohn has accepted a donation indirectly from Philip Morris, a big tobacco corporation, and denied this
in his previous interviews This can be considered as a lack of transparency (Ref 7) and put the health concerns of vaporized campaigns in a questionable position
Urgency: Due to the potential long-term impacts and the increasing popularity of vaping among teenagers, public health specialists may perceive an urgent need to address the health hazards linked with vaping, particularly for young people
Tensions: There are two sides tackling the vaping industry, experts who oppose vaping and those who support it While both can agree on certain things about vaping, such as Prof Banks and Dr Wodak agreed on the fact that vaping is never harmless and that some people did manage to quit smoking substantially thanks to vaping, their argument can be dramatic
Dr Mendelsohn claims that Big Tobacco is more trustworthy and more pro - health than Public Health’s agencies, saying that Public Health is costing lives by opposing vaporized campaigns In response, Prof Banks was left speechless by this statement, she reassures that Public Health serves the purpose of safe and good health whereas the tobacco industry is profit - driven
Prof Emily Banks, Epidemiology & Public Health, pointed out that e - cigarettes do have nicotine, flavors and other chemicals When the user inhales these substances, their brain is affected resulting in memories lost, issues in concentrating and learning Other dangerous symptoms include poisoning, seizure, trauma and lung burning (Ref 5) To prove the
presence of nicotine inside vaping devices, Dr Selin Kelso extracted a liquid sample out of the core component of the vape and ran a test, the results showed a high concentration of nicotine yet this substance is not written on the e - cigarette’s label as an ingredient This has not only violated the principle of product safety “free from harm or risk”, but also neglected the customer’s right to be informed (Ref 6) However, even with this evidence, not all
professors and experts are on the same page Dr Alex Wodak states that smoking kills millions worldwide every year and it was thanks to e - cigarette that the numbers of smokers went down Dr Colin Mendelsohn, founder of ATHRA agreed with the statement, and to support this, he presented his former patients who have successfully quit smoking by vaping What is shady about Dr Wodak though, is that ATHRA has accepted a $8000 donation from
an associate funded by the tobacco giant Philip Morris yet he denied it saying he wasn’t taking “personal donations”
3 Government and Officials:
Stakeholder Analysis
Power: They wield considerable authority and influence on healthcare policy, especially those pertaining to vaping Greg Hunt's vehement anti-vaping attitude demonstrates his ability to influence legislation and choices As a member of the legislature, Liberal Senator Hollie Hughes has the authority to lobby for vaping policies and restrictions
Trang 6Legitimacy: Greg Hunt's position as Health Minister lends credibility to his concerns about the health consequences of vaping and his efforts to crack down on the e-cigarette industry Senator Hughes' personal experience with vaping to quit smoking and her conviction in the freedom to use nicotine both contribute to her validity as a stakeholder
Urgency: Greg Hunt's strong dedication to reducing tobacco's influence, as well as his
readiness to forego a lucrative career, reflect a sense of urgency to safeguard public health from the potential risks of vaping Senator Hughes' support for permitting nicotine use when desired demonstrates a feeling of urgency to give alternatives to traditional smoking and potentially lessen tobacco harm
Tensions: Greg’s actions and call for illegalizing vaping caused quite a stir, which led to a number of political figures to orchestrate a postponement in the vaping regulations Around the heated discussion about the use of e - cigarette, a Senate committee inquiry was held in Australia, 2020 During the inquiry, when Prof Banks was presenting her argument and evidence of how harmful vaping is, Senator Hughes repeatedly interrupted her as if she did not want the audience to hear what Prof Banks has to say
Greg Hunt, former Federal Health Minister, was bent on cracking down the e - cigarette business and curbing the influence of Tobacco during his time as Health Minister, and he still
is now His stance against vaping is so strong, he is willing to sacrifice his entire career as well as his position When Greg was still the Minister, he refused to interact with e -
cigarette sellers in any way, this is not only because of his status but also because to him, these people are “merchants of Death” Other than weakening the tobacco industry, he wants nothing to do with it In contrast, Liberal Senator Hollie Hughes believes everyone should be allowed to use nicotine as they please Senator Hughes was a smoker and she accidentally quit smoking thanks to vaping and Dr Mendelsohn During investigation, the Senator was found to have associations with Legalize Vaping Australia and tobacco lobbyists From here, rumors and conspiracies started to spread, many people question whether her friendship with these tobacco lobbyists and their donations have influenced her political stance on this matter Senator Hughes denied this and says that these conspiracies are made up by the opposing party
Trang 7Conclusion (approximately 15% of the total word count) - Chatgpt 450 words
Recommendations (approximately 15% of the total word count) - Nam Phương 450 words
1 Generic Recommendation: Implement Comprehensive Regulations on Vaping
Products
Age restrictions: Set a minimum legal age for purchasing and using vaping products,
consistent with existing tobacco regulations By imposing age restrictions, we can prevent underage access and use of vaping products, reducing the likelihood of young people like Ruby engaging in vaping
Advertising and marketing restrictions: Regulate and monitor the advertising and marketing practices of vaping companies to prevent the targeting of young audiences and minimize deceptive marketing strategies By imposing stricter regulations on advertising and
marketing, we can prevent companies from promoting vaping as a glamorous or harmless activity, reducing its appeal to young people
Quality control and manufacturing standards: Establish stringent quality control and
manufacturing standards for vaping products to ensure their safety and integrity (Ref 8) This
will help address concerns about product safety and reduce the risks associated with using poorly manufactured or counterfeit vaping devices
2 Specific Recommendation: Professors & Government and Awareness Programs For Professors and Doctors: Encourage conducting and communicating more research on vaping's health effects, potential benefits, and risks to raise public awareness Doctors and researchers who support vaping should be transparent about their funding sources to ensure credibility
For Government and Officials: Continue enacting policies that restrict the sale of e-cigarettes
to underage individuals and require transparent labeling about the ingredients Legislators that support vaping should ensure their relationships with industry don't influence their
decision-making, to maintain trust and legitimacy (Ref 9)
Social media and online campaigns: Utilize social media platforms and online channels to deliver targeted awareness campaigns about the risks of vaping to reach a wider audience,
particularly young people who are most vulnerable to the harms of vaping (Ref 2) These
campaigns can use evidence-based messaging and engaging content to capture attention and increase awareness about the dangers and consequences of vaping
3 Based on Stakeholder Analysis:
For Power: Given the influence of stakeholders such as government officials and scientists, more weight should be placed on their opinion in tackling the issue of vaping Their decisions and research could shape policies and regulations, and awareness campaigns to a greater extent
Trang 8For Legitimacy: The legitimate concerns of parents, schools, and public health organizations about the harmful effects of vaping need to be acknowledged More resources should be
allocated towards educational programs and therapeutic interventions
For Urgency: To respond to the urgent need to address the vaping issue, quick measures should be taken This can involve immediate policy changes, rapid implementation of
awareness campaigns, and setting up support groups in schools and local communities
References
Appendix
Stakeholder management review - Khôi + Dũng
Team charter
About vaping:
The Rising Concern of Vaping Addiction Among Young People: Marketing Tactics, Black Market, and Health Risks
Vaping Addiction Among Young People:
● Many young people have become addicted to vaping, disrupting their lives
● Vaping is easily accessible and can be done anywhere
Vaping as a Quit Smoking Solution:
● Vaping was originally marketed as a way to quit smoking
● However, it has become popular among young people as a craze Concerns about Vaping:
● The long-term consequences of inhaling flavoring chemicals are
unknown
● The involvement of Big Tobacco in the vaping industry is a cause for concern
The Black Market of Vapes:
● The booming vaping market has led to the rise of an illicit black market
● Cheap, disposable vapes are imported from China and sold illegally in Australia
Personal Testimony of Vaping Addiction:
● Ruby, a high school student, battles nicotine addiction caused by vaping
● She describes the physical and psychological hold vaping has on her Increasing Popularity of Vaping:
● Around 400,000 people in Australia currently vape
● Vaping is especially common among teenagers and young adults
Trang 9How Vaping Works and Its Effects:
● E-cigarettes heat an e-liquid, including nicotine, to create an aerosol
● Nicotine addiction at a young age can have negative effects on the developing brain
Parental Concerns and Challenges:
● Parents are devastated and fearful when their children become
addicted to vaping
● They are angry about the targeted marketing of vaping products to kids
Introduction:
● Juul, a Silicon Valley start-up, launched in 2015 with the mission to disrupt the tobacco industry with its high-nicotine vaping device
● The initial intention of Juul was to help people quit smoking, but the product was rolled out in a different manner
Marketing Strategy:
● Juul's first advertising campaign targeted millennials, featuring young and stylish models vaping the sleek device
● The Vaporised campaign used teen magazines and children's cartoon websites, attracting young people to the product
Success and Backlash:
● Juul's rise to success was rapid, with millions of American high
schoolers vaping by 2018
● Concerns over a youth nicotine epidemic led to public hearings and allegations against Juul's marketing tactics
Philip Morris Involvement:
● Despite claiming to be an adversary of Big Tobacco, Philip Morris International acquired a third of Juul
● This move was seen as cynical, as Philip Morris saw similarities in Juul's targeting of young people
Legal Troubles:
● Juul has faced numerous lawsuits and has paid millions of dollars to settle court cases with several US states
● The company denies marketing to children but has been questioned regarding its creative brief and the impact of its campaigns
Impact on Youth:
● Students share their experiences of the popularity of vaping among young people, driven by flavors and addiction to nicotine
● Schools in Australia are also facing the increasing popularity of vaping among students
Vaping Among Young Children:
● Children as young as year three and four have been found vaping in Sydney's western suburbs
Trang 10● Vaping is more difficult to detect as the scented vapes can be mistaken for perfume
E-cigarettes and Addiction:
● E-cigarettes are easier to access and more discreet, making them more appealing to children
● Research shows that kids who vape are more likely to start smoking cigarettes
Vape Confiscation and Illicit Sales:
● Vapes are frequently confiscated from students at Erskine Park High School in Sydney
● Nicotine vapes are easily obtained through black market sales on social media
Ease of Access to Vapes:
● Devices containing nicotine are illegal to buy or sell without a
prescription
● However, kids can easily buy vapes from convenience stores,
overseas bulk sellers, or through social media
Nicotine Content in Vapes:
● Nicotine is not listed on the packaging, allowing sellers to avoid seizure
of the products
● Laboratory tests have confirmed the presence of nicotine in the vapes Composition of Vapes:
● Vapes are made up of basic components such as a mouthpiece, liquid, battery, and sensor
● The liquid contains nicotine and cooling agents like WS23 to minimize throat discomfort
Unknown Long-term Risks:
● The long-term risks of inhaling the chemicals found in vapes, including various flavors, are still unknown
● Safety of e-cigarettes regarding major health outcomes like cancer and cardiovascular disease has not been established
Serious Public Health Risk:
● A comprehensive review by Professor Emily Banks indicates that vaping poses a serious public health risk
● The review reveals that the effects of vaping on major health outcomes have not yet been established
E-cigarettes can cause addiction and various health issues:
● E-cigarettes can lead to addiction, poisoning, and toxicity
● Inhalation of e-cigarettes can cause seizures, trauma, burns, and lung injury
Advocates claim e-cigarettes are less harmful than smoking:
● Vaping advocates argue that the harms of e-cigarettes are outweighed
by the dangers of smoking