Mgmt 24 04 work breakdown assignment

--- Page 1 ---     Work Breakdown Assignment Roxana Maria Teresa Valdez Diaz (2303065) Shirish Pun (2304915) Udipta Grandon (2237139) Yeinny Paola Garces Peña (2212758) University Canada West MGMT-24-04  Professor: Angela Adsit July 28th, 2024   Project Charter Tourist Cafe Shop Expansion to Whistler  --- Page 2 --- Project Purpose  To relocate the popular tourist cafe business from Vancouver to Whistler, serving both guests and locals. Establishing a well-liked and beneficial café that advocates the brand reputation for  excellence in food and service while developing Whistler dining offerings is the goal.  Project’s major Objectives  1. Create a Presence: Establish a new café in the prominent Whistler area.  2. Gain Market Share: Within the first year, take a considerable portion of the neighborhood cafe industry.  3. Customer Satisfaction: Manage a high level of client satisfaction and positive feedback.  4. Revenue Growth: Meet set goals for revenue while preserving growth stability.  Project Range/Scope  1. Geographic Focus: Creekside, Upper Village, and Whistler Village.  2, Target Audience: Visitors, locals, snowboarders, and skiers.  3. Actions/Activities:  Market analysis Selecting a location.  Design and refurbishment of cafes.  Hiring and educating employees in Marketing and promotion.  Grand opening celebration.  Constant enhancement and application of feedback.  High-Level Requirements:  Secure a lease for a suitable location in Whistler.  Develop a marketing campaign targeting tourists.  --- Page 3 --- Train new staff to ensure high service standards.  Important Outcomes  Report on market research.  Renewed and secure café location.  Staff training Marketing strategy.  Grand opening celebration.  Performance reports on a monthly and quarterly basis.  Project Schedule/Timeline  Months 1-2: Financing, place selection, clearances, and market research.  Months 3 and 4: planning and remodeling, employing and educating personnel, and  creating a marketing plan.  Month 5: Launch party, first advertising campaign, gathering of client input.  Month 6 and beyond Implementing feedback, assessing performance, and maintaining  ongoing progress.  Estimation of the Budget  $10,000 for market research.  $50,000 for design and renovation.  Employee Pay: $30,000.  $20k for marketing.  $10,000 is the contingency fund.  --- Page 4 --- In total, $120,000.   Important Parties/Stakeholders  Business Owners.  Project Team Members.  Whistler Community.  Local Suppliers.  Customers (Tourists and Residents).  Risk Management  Risks discovered include supply chain interruptions, competition, and variations in  tourism seasons (Yuan , Zhou , Liu , & Yan , 2022) Adaptive marketing techniques, flexible staffing, robust supplier partnerships, and  diversified products  Organization Breakdown Structure (OBS) Purpose Point out the hierarchical structure that the organization defines to develop the project and the responsibilities that each unit will have within the execution, which will help facilitate the control and supervision of project performance (Nizma et al., 2024). Key elements involved Business owners Project execution team Marketing Team Accounting Team --- Page 5 --- Whistler Community Suppliers Clients (Residents and Tourists) Task assignment Business owners: Ultimately responsible for the project''''s results at the head of the entire information chain. Project execution team: Execution of project operations. Marketing Team: Design and execute the marketing Mix proposal. Accounting Team: Control of finances and metrics reports at different organizational levels. Whistler Community: Population that provides feedback with operation and direction on Risk Management and sensitive information to consider. Suppliers: Responsible for deploying the supplies necessary to operate the store. Customers (Residents and Tourists): Information based on the metrics of the services offered by the store that are deployed to the necessary organizational levels. Integration between OBS and WBS The tasks to be carried out in the WBS are linked to a unit identified in the OBS. In each integration, cost control and responsibility for reports progress and performance must be added, seeking efficient management. Description of activities, responsibilities, and level of reporting. Owners Responsibility: Lead the project, select the location, design, execution, link people, and risk management. Report Level: All Activities Project Team Responsibility: Project operation, daily activities, implementation, and feedback. --- Page 6 --- Consulted: Market Analysis, personnel recruitment and training, marketing Mix, and location selection. Report Level: All Activities Marketing team Responsibility: Market analysis, marketing mix strategy (Product, Price, Promotion, and Place), and coordination of opening and launching of campaigns. Consulted: Personnel Liaison and Training Reporting Level: Reporting and tracking data on implementation and feedback. Accounting Team Responsibility: Project finance management, reporting metrics, and performance levels versus budget control. Report Level: Budget management and control metrics. Whistle Community Responsibility: Provide information that is a source of assistance for operations and compliance with local regulations. Report Level: Design and renovation implementation and Risk Management. Suppliers Responsibility: Supply the goods and services necessary to run the operations of the coffee shop. Consulted: Design and renovation. Customers Responsibility: Provide feedback on acceptance of campaigns the marketing mix implements on cafeteria services. Report Level: Marketing Strategy. RACI Model

Work Breakdown Assignment

Roxana Maria Teresa Valdez Diaz (2303065)

Shirish Pun (2304915)

Udipta Grandon (2237139)

Yeinny Paola Garces Peña (2212758)

University Canada West

MGMT-24-04 Professor: Angela Adsit

July 28th, 2024

Project Charter Tourist Cafe Shop Expansion to Whistler

Project Purpose

To relocate the popular tourist cafe business from Vancouver to Whistler, serving both guests and locals Establishing a well-liked and beneficial café that advocates the brand reputation for

excellence in food and service while developing Whistler dining offerings is the goal

Project’s major Objectives

1 Create a Presence: Establish a new café in the prominent Whistler area

2 Gain Market Share: Within the first year, take a considerable portion of the neighborhood cafe industry

3 Customer Satisfaction: Manage a high level of client satisfaction and positive feedback

4 Revenue Growth: Meet set goals for revenue while preserving growth stability

Project Range/Scope

1 Geographic Focus: Creekside, Upper Village, and Whistler Village

2, Target Audience: Visitors, locals, snowboarders, and skiers

3 Actions/Activities:

 Market analysis Selecting a location

 Design and refurbishment of cafes

 Hiring and educating employees in Marketing and promotion

 Grand opening celebration

 Constant enhancement and application of feedback

High-Level Requirements:

 Secure a lease for a suitable location in Whistler

 Develop a marketing campaign targeting tourists

 Train new staff to ensure high service standards

Important Outcomes

 Report on market research

 Renewed and secure café location

 Staff training Marketing strategy

 Grand opening celebration

 Performance reports on a monthly and quarterly basis

Project Schedule/Timeline

 Months 1-2: Financing, place selection, clearances, and market research

 Months 3 and 4: planning and remodeling, employing and educating personnel, and creating a marketing plan

 Month 5: Launch party, first advertising campaign, gathering of client input

 Month 6 and beyond Implementing feedback, assessing performance, and maintaining

ongoing progress

Estimation of the Budget

 $10,000 for market research

 $50,000 for design and renovation

 Employee Pay: $30,000

 $20k for marketing

 $10,000 is the contingency fund

 In total, $120,000

Important Parties/Stakeholders

1 Business Owners

2 Project Team Members

3 Whistler Community

4 Local Suppliers

5 Customers (Tourists and Residents)

Risk Management

 Risks discovered include supply chain interruptions, competition, and variations in tourism seasons (Yuan , Zhou , Liu , & Yan , 2022)

 Adaptive marketing techniques, flexible staffing, robust supplier partnerships, and

diversified products

Organization Breakdown Structure (OBS) Purpose

Point out the hierarchical structure that the organization defines to develop the project and the responsibilities that each unit will have within the execution, which will help facilitate the control and supervision of project performance (Nizma et al., 2024)

Key elements involved

 Business owners

 Project execution team

 Marketing Team

 Accounting Team

 Whistler Community

 Suppliers

 Clients (Residents and Tourists)

Task assignment

Business owners: Ultimately responsible for the project's results at the head of the entire information chain

Project execution team: Execution of project operations

Marketing Team: Design and execute the marketing Mix proposal

Accounting Team: Control of finances and metrics reports at different organizational levels.

Whistler Community: Population that provides feedback with operation and direction on Risk Management and sensitive information to consider

Suppliers: Responsible for deploying the supplies necessary to operate the store

Customers (Residents and Tourists): Information based on the metrics of the services offered by the store that are deployed to the necessary organizational levels

Integration between OBS and WBS

The tasks to be carried out in the WBS are linked to a unit identified in the OBS In each

integration, cost control and responsibility for reports progress and performance must be added, seeking efficient management

Description of activities, responsibilities, and level of reporting.

Owners

Responsibility: Lead the project, select the location, design, execution, link people, and risk management

Report Level: All Activities

Project Team

Responsibility: Project operation, daily activities, implementation, and feedback

Consulted: Market Analysis, personnel recruitment and training, marketing Mix, and location selection

Report Level: All Activities

Marketing team

Responsibility: Market analysis, marketing mix strategy (Product, Price, Promotion, and Place), and coordination of opening and launching of campaigns

Consulted: Personnel Liaison and Training

Reporting Level: Reporting and tracking data on implementation and feedback

Accounting Team

Responsibility: Project finance management, reporting metrics, and performance levels versus budget control

Report Level: Budget management and control metrics

Whistle Community

Responsibility: Provide information that is a source of assistance for operations and compliance with local regulations

Report Level: Design and renovation implementation and Risk Management

Suppliers

Responsibility: Supply the goods and services necessary to run the operations of the coffee shop

Consulted: Design and renovation

Customers

Responsibility: Provide feedback on acceptance of campaigns the marketing mix implements on cafeteria services

Report Level: Marketing Strategy

RACI Model Detailed Roles:

 Business Owners: As the project's main leaders, the business owners are ultimately

responsible for its success They are also informed of all task activities

 Project Team: The project team oversees operating and carrying out the project on a

daily basis They are consulted on most tasks and informed of all task activities

 Marketing Team: The team makes marketing plans and programs and puts them into

action They oversee the duties for the Grand Opening Celebration, the Market Analysis, and the Marketing and Promotion Strategy They are also consulted on the Hiring and Training Staff task and informed of the task activities of Ongoing Performance

Monitoring and Implementing Feedback

 Accounting Team: The accounting team is responsible for monitoring project finances

and reporting performance metrics They are responsible for the Ongoing Performance Monitoring task and informed of the Business Owners task

 Whistler Community: The Whistler community is involved in providing feedback on

the project and potentially assisting with permits or local regulations They are informed

of the Design and Renovation task and Risk Management task

 Suppliers: Suppliers are involved in providing necessary goods and services for the cafe.

They are consulted on the Design and Renovation task

 Customers: Customers provide feedback on the cafe's offerings and services They are

informed of the Marketing and Promotion Strategy task and Implementing Feedback task

Task/Activity Responsible Accountable Consulted Informed

Market Analysis Marketing Team Owners/Managers Project Team Business Owners

Location Selection Owners/Managers Owners/Managers Project Team Business Owners

Design and

renovation

Owners/Managers Owners/Managers Project Team,

Suppliers

Whistler Community

Hiring and Training

Staff

Owners/Managers Owners/Managers Marketing Team Project Team

Marketing and

Promotion Strategy

Marketing Team Owners/Managers Project Team Customers

Grand Opening

Celebration

Marketing Team Owners/Managers Project Team Whistler Community,

Suppliers, Customers

Ongoing

Performance

Monitoring

Accounting Team Owners/Managers Marketing Team Business Owners

Implementing

Feedback

Project Team Owners/Managers Marketing Team Business Owners,

Customers

Risk Management Owners/Managers Owners/Managers Project Team Whistler Community,

Suppliers

WBS-Conclusion

The Work Breakdown Structure is a significant function in the management of projects since it involves splitting projects into sections It supports analysis and action planning for a leading tourist cafe chain’s expansion from Vancouver to Whistler with market coverage and

penetration, customer service, and sales and profit development The WBS includes functions that can be defined as the company’s critical activities, including market research, choice of location, architectural and interior design, hiring employees, advertising, and others such as the grand opening

Project: Market Expansion

Initiation of

project

Market analysis and location selection

Design and renovation

Staffing and training

Market and Promotion

Grand Opening

Post opening operation

Define

project

scope

Conduct

Feasibility

study

Get

approval

Conduct market analysis

Select location

Hire designer

Layout designs

Get approvals and permits

Adjustments

Create job description

Recruit Staffs

Start staff training

Develop market strategy

Create marketing tools

Execute marketing plan

Plan Grand opening event

Run opening event

Monitor performance

Implement feedback and continuous improvement

Nizma, C., Bangun, R., Benhur, Cahyoginarti, & Zuardi, M (2024) The Role of Organizational

Structure in Project Management Journal of Syntax Transformation, 5(2), 590–597

https://doi.org/10.46799/jst.v5i2.928

Organization Breakdown Structure (OBS) - PSA - EN (2019, February 28) PSA - EN

https://uplandsoftware.com/psa/resources/glossary/organization-breakdown-structure-obs/

Work breakdown structure (n.d.) workbreakdownstructure.com Retrieved July 28, 2024, from

https://www.workbreakdownstructure.com/

Yuan , G X., Zhou , Y., Liu , H., & Yan , C (2022) The Framework of CAFE Credit Risk

Assessment for Financial Markets in China Procedia Computer Science, 202, 33-46

doi:https://doi.org/10.1016/j.procs.2022.04.006