HANOI UNIVERSITY FALCUTY OF INTERNATIONAL STUDIES H CORPORATE SOCIAL RESPONSIBILITY MID-TERM ASSIGNMENT
Name: | Nguyen Le Yen
Nguyen Thanh Dat Class: | INC20
2006060038 2006060004
Lecturer: | Nguyen Thi Dieu Huong
Student ID:
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COCA-COLA Vietnam
Introduction
Coca Cola is known as the carbonated soft drink brand of The Coca Cola Company On May 8, 1886, Dr John Pemberton brought Coca-Cola to the world for the first time when it was sold at Jacobs Pharmacy in Atlanta, Georgia From that one iconic beverage, Coca-Cola has grown into a complete beverage company
More than 1.9 billion servings of our drinks are enjoyed in over 200 countries every day And it is the 700,000 individuals who work for The Coca-Cola Company and its more than 225 bottling partners that help bring refreshment around the globe It can be said that Coca-Cola is an eternal shining pearl in the beverage industry with a global presence, the company still maintains the first position, and is the world's No 1 selling soft drink company
Coca-Cola in Viet Nam
Since 1960, Coca-Cola has been known in Vietnam It was not until 1994 that Coca-Cola officially entered the Vietnamese market Over a long period of time, joint venture and association with Vietnamese
CLEY, partners Today, Coca-Cola is known as a 100% foreign owned company Now, Coca-Cola has become a big brand in the Vietnam
market after nearly 30 years of development
Trang 3In addition, aiming to become a comprehensive beverage business for everyone is one of Coca Cola's
strategic priorities for sustamable development
Therefore, the enterprise is constantly researching and improving formulas to create new and diversified products that are suitable for the needs of different customers: carbonated soft drinks with and without sugar, water fruit, fruit milk drinks, energy drinks, purified water, sports drinks, tea and coffee; Top 10 most popular beverage brands worldwide have been launched in Vietnam market: Coca Cola, Sprite, Fanta,
Maid, SmartWater, Aquarius, Max Coffee
Nutriboost, Minute Dasani, Fuze Tea,
For society, according to 2017 and 2018 data, 86 billion VND of social responsibility for social and environmental initiatives in Vietnam has been invested by Coca-Cola Moreover, 11 EKOCENTERs have been established nationwide, 2.368 women benefit from knowledge sharing programs and business consulting support Not only that, the Company also cares about environmental issues when it has provided the opportunity to access tap water and drinking water for 82,000 people
Trang 4launched the Worth Without Waste campaign in Vietnam with the message For a world without waste in three aspects: design, collection, cooperate
In terms of economics, Coca-Cola sets two goals that by 2025, recycled materials in product packaging must be used at least 50%, and by 2030, the company's product packaging can be completely recycled 100% recycled More specifically, to promote and reduce plastic waste from packaging, Coca-Cola Vietnam has become the first beverage company to pioneer in using 300% recycled plastic packaging in the market Vietnam implemented a program to remove plastic shrink film on Dasani bottled water products (350ml, 500ml and 1500ml) This is also Coca-Cola's commitment to the long-term strategy
of responsible plastic waste management
Changing the design, helping to minimize plastic
Ww a) waste that affects the environment, is one of Coca-Cola's
Qi ké ® Tem _ big steps in Vietnam However, products made from plastic
A by other companies are still a serious concern, causing Í Ì: @ = serious controversy today when large amounts of plastic | 4 waste are generated Therefore, Coca-Cola has carried out @ isi GAM activities of collecting, sorting and recycling waste in the localities, as one of the founding members of the Vietnam Packaging Recycling Alliance (PRO Vietnam) , to be able
a to share goals, vision and responsibility in promoting the
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Collaboration is the final way to close the Worth Without Waste campaign with four projects jointly implemented by Coca-Cola With the goal of working together to create a green, clean, and zero-waste environment, the Zero Waste to Nature Project cooperates with the Vietnam Business Council for Sustainable Development (VBCSD), the Chamber of Commerce and Vietnam Industry (VCCI), Unilever and Dow, have organized a number of typical programs such as: training for commune-level leaders, local communities, seminars for honorary delegates, establishing a Center Circular Economy Center Moreover, 1043 households were provided with information on environmental protection, five schools or about 7500 students were trained in waste segregation at source Not only that, Coca-Cola also cooperated with UNESCO with the project Encourage creativity to raise awareness about recycling, during the pilot phase of the
project, which was carried out in Cu Lao Cham ẤN ven khen nâng cao nhận thức về tái chế sáng tạo a O86
marine protected area and the surrounding area eee» Till
near Hoi An city The project has developed an | 85S VÌ rác thải nhựa Mạng lưới hành động
action plan, through social networks to launch a E LH hà Sines eaten
community campaign on reducing plastic waste
And especially, building a network of young mint end - 34
eaten khong rac thal
people across the country to jon hands with the cere Mế hoạch ne
nanh aong Cre sẻ
U wn
campaign For a waste-free future It can be said ;šgi„„ de coe ts neuro s 17 triệu s«
that this is also the message that the project SN Ai + 29/5 tấn
Chương trình
wants to spread to everyone giáo dục vao chinh to aims
céng déng B22"
With remarkable results when more than os
34 partners, organizations and individuals have = Ke heach nanh dong _ = Cert sa
joined the network; more than 5671 people
registered to participate; 380 recycling plants to separate waste and plastic at safe source as participate directly in the network, in Ha Long
city alone, there are more than 6000 people
well as effectively enforce 3Rs With 1.7 million plastic bottles; 29.5 million tons of organic fertilizer were collected The "plastic action network" in close cooperation with Coca-Cola with GreenHub has brought certain results, since then the network has not only been
Trang 6implemented in Ha Long city but also expanded its scope nationwide Coca-Cola's EKOCENTER community education program in partnership with the British Council is the fourth and final project in terms of the campaign's partnership The project focuses on community groups, the central and northern provinces of Vietnam, has provided innovative educational programs on Plastic Waste Management to high school students and local residents: project presentation projects, the ability to solve problems, develop and implement sustainable business initiatives The positive results of the project have brought such as: 60 teachers, local captains, members of the youth association participated in the training; Organized training sessions at 7 high schools and EKOCENTER areas with more than 280 students participating Moreover, 48 ideas have been proposed and received seed capital for further implementation
Influences on society and stakeholders
Corporate Social Responsibility (CSR) is becoming increasingly important for businesses as they seek to balance their financial goals with their responsibilities to society and the environment CSR is considered important because by adopting CSR practices, companies can make a positive effect on society and the environment, while also boosting their reputation, improving financial performance, and ensuring regulatory compliance CSR can also help to build trust and long-term relationships with stakeholders, such as customers, employees, and local communities Ultimately, CSR can create shared value for all stakeholders and contribute to a more sustainable and equitable world
There are a number of reasons why companies carry out CSR activities, such as meeting stakeholder expectations, enhancing reputation, mitigating risks, improving financial performance, and contributing to the greater good By prioritizing social responsibility, companies can meet stakeholder expectations and build trust and loyalty among customers, employees, investors, and local communities CSR activities can also enhance a company's reputation by demonstrating its commitment to ethical and sustainable practices, while mitigating risks related to social and environmental issues In addition, CSR activities can improve a company's financial performance by reducing costs, increasing
Trang 7efficiency, and attracting new customers and investors Other than that, many companies carry out CSR activities because they believe it is the nght thing to do and want to contribute to the greater good, using their resources and expertise to address social and environmental challenges CSR activities can take many forms, such as reducing waste, supporting local communities, promoting diversity and inclusion, and implementing sustainable practices While CSR activities can have a positive impact on society and the environment, they also have the potential to influence their stakeholders in various ways
Stakeholders are defined as individuals or groups that are affected by a company's actions, such as customers, employees, investors, suppliers, and local communities The influence of CSR activities on stakeholders can vary depending on the nature of the activity and the specific stakeholder group For example, a company that implements a sustainability program may benefit its employees by reducing its environmental impact and improving job satisfaction, while also benefiting the environment by reducing resource consumption and greenhouse gas emissions At the same time, the program may also benefit customers by providing them with sustainable products and services, and benefit investors by increasing the company's long-term financial performance and reputation
The influence of CSR activities on stakeholders is complex and multidimensional and can have both positive and negative outcomes It is therefore important for businesses to understand the potential impacts of their CSR activities on stakeholders and to prioritize stakeholder engagement and communication in their decision-making processes This can help to ensure that CSR activities create shared value for all stakeholders and contribute to a more sustainable and equitable world
The "World without waste” initiative launched by Coca-Cola Vietnam is a typical example of how companies can use CSR activities to create shared value for stakeholders The initiative aims to reduce plastic waste and promote sustainable packaging solutions through a range of activities, such as recycling programs, public education campaigns, and partnerships with local stakeholders This following part then will explore the ways in which the "World without waste” project influences Coca-Cola Vietnam's stakeholders which can
Trang 8be categorized into employees, suppliers, the local communities, the customers and the shareholders of Coca Cola Vietnam By examining these influences, we can gain a better understanding of the importance of CSR activities and their potential to create positive social and environmental impacts
Trang 9separate recyclable materials from non-recyclable materials, which may be seen as an additional task or burden However, this can be counted as insignificant as these potential negative effects are outweighed by the positive impacts
Trang 10enhanced partnerships Working along with Coca-Cola Vietnam in this program, suppliers can strengthen their relationships with the company and position themselves as leaders in sustainability This, in turn, can lead to new business opportunities and increased competitiveness in the marketplace In addition, by working together to develop and implement sustainable practices, suppliers and Coca-Cola Vietnam can share knowledge, experiences and expertise, which can lead to more effective and efficient supply chain operations
Trang 11collecting and recycling plastic waste, Coca-Cola Vietnam can help to reduce the need for new plastic production and conserve natural resources And coincidentally, this has also led to another positive impact on the community which is creation of new job opportunities and sustainable industries in Vietnam As Coca-Cola Vietnam invests in infrastructure and partnerships to support waste collection and recycling efforts, this can lead to the creation of jobs in the recycling and waste management industry For example, jobs such as waste collectors, sorting and processing staff, and recycling facility operators or construction and maintenance workers for the expanded recycling facilities and other waste management infrastructure Furthermore, the increased demand in sustainable packaging materials, the development of recycling technologies, and the creation of sustainable product lines can be predicted As these industries grow, they can create new job opportunities and contribute to the overall economic growth of the country Lastly, the company's efforts to promote sustainable practices can inspire and encourage other businesses and individuals in the community to adopt similar practices This can lead to a ripple effect of positive environmental and social impacts, such as reduced energy consumption, improved waste management, and increased community engagement By continuing to invest in infrastructure, partnerships, and innovative solutions, Coca-Cola Vietnam can make even greater progress towards its sustainability goals and positively influence its stakeholders in the community
Of course, it would be a huge mistake if one of the biggest stakeholders who is the objective of this program, who takes up the majority part of the population and is directly taking effect by this project, the customers One of the key influences of "World without waste” on customers is the promotion of sustainable packaging Coca-Cola Vietnam has committed to making 100% of its packaging recyclable by 2025, and is actively working to reduce the amount of plastic used in its process By offering more sustainable packaging options, such as refillable glass bottles, Coca-Cola Vietnam 1s providing customers with more environmentally friendly choices and encouraging responsible consumption Another benefit of the "World without waste” initiative for customers is the opportunity to participate in recycling and waste reduction initiatives Coca-Cola Vietnam has launched several